Shulou(Shulou.com)11/24 Report--

In the field of photography, the United States plays a big role in promoting the development of technology and culture. When it comes to camera brands, apart from Kodak, there seem to be few other very impressive brands. In the field of photography, there are well-known brands such as RED.

However, Kodak is not the only local camera brand in the United States. Hewlett-Packard, General Electric and other companies also have their own cameras. So today, let's take a look at some famous camera brands in the United States:

1. Kodak was founded by inventor George Eastman in 1880 and is headquartered in Rochester, New York, USA.

When it comes to Kodak now, many people always associate it with film. Decades ago, there was no shortage of Kodak's classic yellow signs on the streets at home and abroad.

Kodak has a wide range of business areas, including photographic equipment, medical imaging equipment and services, professional image storage and processing, optical components, displays and so on.

In the film age, Kodak definitely had a place, after all, it produced the world's first digital camera (in the previous introduction to Sony, "the first digital camera" refers to Sony's own first digital camera, not the world's first digital camera).

At the same time, Kodak is also the color standard setter, can also develop its own CCD sensor, has also launched a full-frame SLR.

But Kodak's optical foundation is still relatively weak, perhaps because of this, Kodak focuses on more cost-effective consumer cameras, to some extent, it can also be said to promote the popular development of photography.

In terms of advertising, both Kodak and Canon are good. Kodak attracts the attention of many people by virtue of its "non-Japanese" labels and advertisements close to the emotion of life, and classic advertising slogans such as "Kodak stringing together every moment" allow consumers to closely associate Kodak with recording the good daily life.

However, like some domestic camera brands, Kodak did not adapt to the development of the market and technology after all, and the producer of the first digital camera was ultimately defeated by the emerging digital technology.

Kodak is often compared with Fuji. In fact, they have been fierce competitors since the 1950s, but it is clear that Fuji is better able to follow the trend of market and technology development.

two。 HP (HPQ) as a large information technology company, its best-known products are probably computers and printers, but HP has also made its own cameras.

Many people may be unfamiliar with Hewlett-Packard cameras, because as early as around 2005, Hewlett-Packard digital cameras began to withdraw from the Asia-Pacific market, and Hewlett-Packard itself does not have a strong strength in the camera field. Its positioning is basically a household entry, semi-professional camera, and the product itself does not have anything outstanding, the appearance is not beautiful enough, the pixels are not high enough, and it really does not have the strength to compete with Japanese brands.

At present, there is no big news about Hewlett-Packard cameras, so focus on what you are good at.

3. Polaroid Polaroid, founded in 1937 by Edwin Rand and George will White, focused on the production of sunglasses and other optical technologies before turning to photography after World War II.

In 1947, Rand invented the world's first instant imaging system, and a year later launched a camera and special film; from the 1950s to the 1970s, Polaroid had a safe journey; in 1972, Polaroid produced the SX-70, which was the world's first camera that could directly "spit out self-printed photos", that is, Polaroid camera. Polaroid was called Polaroid in Taiwan.

The 1980s and 1990s was a changing era in the camera field. Polaroid, like many other camera brands, did not adapt to the rapid changes in technology and market. Polaroid had unique technology in "take-as-you-go". However, it is not well aware that although digital photos are not physical, they can also achieve "take-as-you-go". Polaroid, like many other camera brands, finally declared bankruptcy in 2001 and was bought by Patters Global Group.

In 2008, Polaroid announced its move into digital cameras, and in January this year, it announced a move into music and launched its own music player.

4. General Electric (GE) is also a company spanning a century, providing a wide range of services in many countries and regions around the world, including engines, medical equipment, financial services, etc., while the history of its camera began in 2007.

GM's digital camera combines the technology of the United States and Japan, and has launched a lot of models, but there is no splash, and even a lot of branded products have appeared at some stage, which has become the representative of inferior products.

5. GoproGoPro is an American sports camera manufacturer, which has been widely used by extreme sports groups such as surfing, skiing, skateboarding and skydiving, so "GoPro" has almost become synonymous with "camera for extreme sports".

In recent years, although Gopro basically launches a new generation of products every year, there is little innovative progress, the much-criticized black screen card machine has not been well handled, and the performance in the low light environment is indescribable.

With the advent of other alternatives, gopro doesn't seem to be as popular in extreme sports as it was a few years ago.

Gopro targets not only extreme sports enthusiasts, but also people in the video industry who use tiny gopro devices as auxiliary shooting machines, and some street photographers hang them on their heads or breasts for first-person photography.

Apart from Kodak, the United States does not seem to have any special brands in the camera field, but the equipment is only a tool after all, and the most important thing is the person who controls the camera.

As the Kodak advertisement says, use our cameras to string up every moment around us.

This article comes from the official account of Wechat: play some Photography (ID:wakexiao), by AGER

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