Shulou(Shulou.com)11/24 Report--

CTOnews.com March 2 news, BYD confirmed that it will launch "F brand," this is BYD professional personalized brand-new brand internal code, is expected to meet with you formally this year.

According to previous revelations, F brand will be independent of the existing BYD brand operation, positioned between Tengshi and look up, future product lineup will cover sports car, off-road SUV, coupe and other market segments. Officials said the first model focused on off-road areas, overall performance on the benchmark Mercedes-Benz G-class, the new brand together with the first model will be released this year.

Recently, Yi Che photographed the spy photos of BYD F brand's first model. CTOnews.com found that from the appearance point of view, F brand's first model and U8 have similar body lines, and the tough design shows the style of off-road SUV, which is very imposing. The new car also has a "small schoolbag" spare tire on the trunk, and the door handle does not have a hidden design.

Reported that BYD F professional personalized brand-new brand overall price positioning will be comparable to BBA and other luxury car brands, mainly multi-category, unique professional-level new energy models, product appearance design is very scientific and unique. At the same time, more brand-new categories may be introduced in the future, not a single off-road brand transmitted online.

BYD confirmed the existence of this new brand for the first time in November last year. According to previous official information, the "F" brand will rely on BYD's deep technology accumulation to create multi-category products with its own characteristics and meet diversified needs, which is the key layout for BYD to complete the full field coverage of "from home to luxury, from mass to personalization."

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