Shulou(Shulou.com)11/24 Report--

On February 24, Intel held a 2023 Intel China Strategy Media Communication meeting with the theme of "encouraging the New to build together". At the communication meeting, Intel comprehensively explained to the media the strategic trend of Intel China for a period of time in the future. this is the first time that Intel China has systematically expounded its strategy and progress since Intel China entered the 2.0 stage.

At the communication meeting, Wang Rui, senior vice president of Intel and chairman of Intel China, delivered a speech and said that Intel has always adhered to the concept of rooted in China and serving China to promote common development.

"as the digital economy continues to grow, the semiconductor and computing industries are playing a more and more important role," Wang Rui said. In the process of high-quality development in China, digitization and greening are like two-wheel drive, echoing and promoting each other. A better future world cannot be built without digitization and greening, which are supported by the semiconductor and computing industries.

"China's economy is booming in 2023," Mr Wang said. "We are full of confidence in the future of the digital economy. With the upgrading of Intel's China strategy, we will go deeper into the mainland with stronger leadership and more integrated local operations, and create value for customers, industry and society."

Zong Ye, general manager of Intel's client business in China

After the communication meeting, Zong Ye, general manager of Intel's client business department in China, was interviewed by CTOnews.com and other media to interpret and share hot topics such as supply chain, innovative products, artificial intelligence, green computers and so on.

In recent years, due to the changes of internal and external environment, it has a great impact on the whole supply chain. Intel, as an industry leader, also attaches great importance to the development of the local supply chain. Zong Ye said of the difficulties encountered in the industrial chain, "No matter which region or industry it is, the whole industrial chain and supply chain is very important."

At present, Intel, together with more than 150 industrial partners, has launched data-centric software and hardware solutions for retail, industrial, transportation, financial, health, energy, education and many other vertical sectors, based on industry demand, from cloud to end layout of the computing product portfolio. Therefore, the establishment of a complete industrial chain is very important to the business of Intel and its partners. When designing and producing products, Intel provides not only processors and chipsets to these industry partners, but also many other peripherals, such as mechanical spindles, power management, camera modules, audio solutions, and so on. " In addition to the core processor technology that Intel needs to communicate and support to them, we also need to provide some comprehensive technical support to them in these areas. We call these customers CTE (ecological chain partners) customers, "Zong Ye said.

These CTE customers formed a global customer base, and Intel established technical and market support methods for these CTE customers according to their characteristics, and slowly they developed. Zong Ye said, "apart from serving these local companies, how many customers do we have now? for example, there are more than 20 ODM solutions companies and 25 SI system integrators. how many customers does it serve? it serves about 110 customers, of which 15 are local, and more are overseas OEM platforms, and our ODM customers around the world help them produce and customize."

With the next step of industrial upgrading, the ability of these customers is also improving to produce, design and manufacture for the world's well-known customers. The growth of CTE customers also feeds the entire supply chain and makes the whole supply chain more robust and stable, says Zong Ye. "the growth of these customers also drives these customers. In turn, the growth of these customers is very critical to the stability of our entire supply chain here."

There are many cases of CTE customer growth feeding the entire supply chain. Zong Ye shared two cases about codec companies, namely Shenlei Company and Shunxin Company, which mainly do audio solutions. During the epidemic, the two companies withstood the pressure and shipped 35 million sets in two years. Through their active efforts in the past two years, they also rapidly increased their share of the global codec market. At the same time, the products also experienced a rapid iterative process from quantitative change to qualitative change. "We believe that in the next step, with Intel's inherent innovative genes and our rich products, we will enhance the capabilities of these customers in the future to China's local customer supply chain and global supply chain," Zong Ye said. They will play an important role. "

Whether an industry can thrive or not largely requires the joint efforts of the whole ecological partner. in the development of localization, every partner can not be left alone, and the stronger the cohesion of the core industry, the harder it is to break such a tightly integrated industry from the outside. Speaking of the changes in recent years, Zong Ye said that today's customers are changing from CTE 1.0 to CTE 2.0. "We Intel companies are still starting from home, taking root in China and serving China, and our support for them will become stronger and stronger, which is good for the supply chain of the IT industry as a whole," he said.

In the face of China's huge market, there is not only a perfect supply chain, but also a unique market demand. Here Zong Ye introduced the innovative products of PC Farm unique to the Chinese market. The concept of PC farm is aimed at the fact that traditional cloud architecture technologies can not meet the requirements of high-speed connectivity and low latency. "intuitively, this product puts a lot of high-performance PC into a chassis, and at the same time, this chassis can be quickly deployed to the computer room. It can bring a lot of good features, such as management, maintenance and so on." Zong Ye talked about.

Through cloud computing, computing power can be quickly penetrated into popular computing, such as cloud games, cloud e-sports, cloud Internet cafes, cloud entertainment, mapping, modeling, rendering and other scenarios. PC Farm is just right to hit these users' pain points. In terms of hardware specifications, PC Farm provides a standard height of 2U / 4U / 6U through modular design such as plug and plug, and provides different computing support for users on 4-6-8. The overall software and hardware design, Intel jointly launched with the entire ecological partners, through the IPMI agreement to achieve unified hardware management. The emergence of PC Farm is a good solution to some of the needs of Internet cafes in China in the new stage. Because the processors use PC processors instead of data center-oriented processor products such as Xeqiang, the cost of the whole machine is lower and more responsive to market demand. All these are the result of the joint efforts of the local supply chain and Intel.

Hardware close cooperation with the local supply chain is an important part of Intel's China strategy, of course, the current hot direction of artificial intelligence, Intel is also actively cooperating with the local industrial chain. In the field of artificial intelligence, Intel achieves industrial empowerment through the integration of hardware, software and ecology. Specifically, Intel artificial intelligence hardware products can provide cloud-side, back-end to full-end full-stack products; software provides tools such as OpenCV function library and OpenVINO tool library, as well as support for many open source projects Ecologically, Zong Ye stressed, "(Intel) not only wants to promote its own products, but also needs to cooperate deeply with the local ecosystem. Only when the whole ecology is established, can Intel provide more of its technology to Chinese users and get better feedback." Only through the support of artificial intelligence in the fields of education and manufacturing, can we create a good artificial intelligence ecology.

Intel noted that many universities and vocational schools in China have set up artificial intelligence courses, and Intel hopes to work with ecological partners to set up artificial intelligence education laboratories in the education industry as soon as possible. To help the development of innovative talents in China's artificial intelligence industry through the support of hardware and software. At present, Intel has deployed 374 human intelligence laboratories with 99 system integrators across the country.

In terms of manufacturing, through the investigation and evaluation of the Yangtze River Delta region, Intel found that many processes of factory production and processing here are completed manually, such as product testing. In response to these problems, Zong Ye said: "after the evaluation, our company's AI expert proposed that you can use a machine to help you upgrade the production line intelligently. For example, this accessory of yours is produced, but it is actually defective. People can't see clearly after looking at it for a long time, but the lens capture through the machine will be very accurate and fast."

In addition to these cases, Zong Ye also cited Intel's use of artificial intelligence to protect Siberian tigers and three-dimensional tracking technology for Winter Olympic athletes. These fully reflect Intel's social, commercial and global influence in the field of artificial intelligence through the integration of technology and industry through hardware, software and ecology, rooted in China, serving China.

On the issue of environmental protection, Intel also has its own goals to deal with the climate problem. In response to the climate problem, Intel also officially launched the green business computer project on the eve of this communication meeting. On the dual-carbon issue, every country and every enterprise has its own goal. According to Intel, the current green low-carbon computer is also part of this goal.

Zong Ye provided a set of data highlighting the urgency of promoting the development of green computers. "the number of commercial PC in China is about 130 million, while 70 per cent of the 130 million are desktops," he said. We have a simple calculation that according to the four-year life cycle of the desktop, its carbon emissions should be equivalent to 9.8 million tons of standard coal. 70% of China's energy is thermal power, which still puts a lot of pressure on our dual-carbon strategy. This is why we first put forward the concept of green computer from desktop business. "

The concept of green business computer put forward by Intel covers the whole life cycle of desktop business computer, starting from four aspects: definition and design, manufacturing and delivery, use and maintenance, and recycling. On the overall design, the green computer first achieves "small and economical, simple and excellent", the volume 7L is equipped with a single fan, the area of PCB plate is reduced and most of the substrate can be recycled, the number of components is reduced from 1800 to 1400, and the raw materials are simplified as much as possible under the premise of ensuring performance and quality. In the process of manufacturing and delivery, environmentally friendly materials and degradable materials are used as far as possible to reduce environmental pollution. In the use and maintenance phase, it can save energy and reduce emissions through Intel processor heterogeneous architecture and reducing the power consumption during dormancy. The recycling stage is innovative to achieve the previous PCB board difficult to recover glass fiber, organic recycling, to further reduce the impact on the environment, to achieve "from cradle to cradle".

Through cooperation with local industrial chain partners, the above four links and 14 breakthroughs and innovations, green computer has achieved many energy saving and emission reduction targets. At the same time, the carbon footprint of green computer products has also been verified by CQC China quality Certification Center.

Through the deep integration with China in the areas of enabling industrial chain, localized innovative product development, artificial intelligence support and energy conservation and emission reduction, Intel has highlighted its determination to dig deep into the Chinese market. In the future, Intel will further implement the IDM 2.0 strategy and Intel China 2.0 strategy to take root in China, serve China, and create greater value for customers and ecological partners. We will further promote the coordinated development of digitization and greening, and play a more role in the high-quality development of the digital economy.

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