Shulou(Shulou.com)11/24 Report--

From February 27 to March 2, MWC World Mobile Communications Congress was held in Barcelona. After a three-year absence, MWC traffic picked up in an all-round way, and domestic smartphone manufacturers once again became the protagonists of the MWC conference, including glory.

On the first day of MWC 2023, Glory Global launched a new generation of flagship products Glory Magic5 series, with "Qinghai Lake Battery" and other cool techs, strongly launched a charge call to the global high-end mobile phone market.

After the launch of the Glory Magic5 series, Glory even became the loudest brand discussed on the overseas media platform of MWC on the same day, and the ultra-high market popularity was inseparable from the strong product power of the Glory Magic5 series itself.

After the press conference of Glory Magic5 series, Zhao Ming, CEO of Glory Terminal Co., Ltd., accepted group interviews including CTOnews.com and other media, and had an in-depth discussion on many cool techs, overseas market strategies and innovative ideas of Glory Magic5 series.

"Qinghai Lake Battery" is the result of long-term gestation, Glory Magic5 series fully broke out at the beginning of the interview, some media talked about "Qinghai Lake Battery", that is, silicon-carbon negative battery technology. It is reported that this technology was launched by Honor Magic5 Pro worldwide to achieve a larger battery capacity of the same size. On the question of the timing of the development of this technology and why it was released on the Magic5 series, Zhao Ming described it as "grinding one ship every three years":

Glory enters the third year, around the second anniversary, after two years of momentum and preparation, in what manner and attitude do we enter the third year? The accumulation of these two years has fully exploded in the Glory Magic5 series, which reflects our thinking about the future of high-end flagship mobile phones, consumer-centered innovation, and better achieve a new and comprehensive interpretation.

As the future flagship mobile phone should be, to create the Glory Magic5 series, this is the concept of the Glory Magic5 series.

When it comes to dumping others' streets or groundbreaking innovation, Zhao Ming said that it all requires constant iteration and accumulation. from today's point of view, Qinghai Lake battery has increased its battery density by 12.8%, but on the other hand, our development in this direction has just begun, we have taken the first step, in fact, we are also preparing the second and third steps. In the whole process of the development of the technological route, we should not let technology become our fetter, for the sake of technology, the development of technology is to solve the problems of consumers. What is the purpose of our development of new technology, or to return to "consumer-centric", in fact, you are going in the right direction, all your efforts will be valuable.

Glory for the future of smartphone understanding and development, is to adhere to consumer-centered, such beliefs, ideas continue to move forward.

Having the courage and ability to defeat any competitor, including Huawei's rival products on Glory Magic5 series, Zhao Ming said confidently that Glory has always targeted the strongest mobile phones in the industry. In the past, Huawei's Mate series and P series have always been the benchmark of the industry. Huawei once reached 45% 50% of the high-end market share and was once the best flagship mobile phone in China. "Honor is to surpass and become the new benchmark."

Zhao Ming mentioned that many designs of Glory are the highest standards, including communication technology. Frankly speaking, the flagship mobile phones sold on the market are not the best in terms of communication capability. Today, the best 5G standard in the industry, the signal quality received, communication quality, or Huawei Mate40 Pro, in the face of the lack of innovation in the industry, Honor hopes to become a new benchmark in the industry.

With regard to industry competition, Zhao Ming said that in this field, Glory can compete with any competitor, but also has the courage and ability to defeat any competitor, including Huawei.

The smartphone industry needs more innovation and more fair competition to bring new pressure. "Glory hopes to lead to a friendly and fair competition when it releases a new flagship and is determined to set up a new flagship benchmark." Zhao Ming believes that when we compare the Glory Magic5 series with our market competitors and our competitors' flagship mobile phones, we actually have strong self-confidence in all aspects. At this time, we hope to talk to the industry in a more relaxed and humorous state. This positive cycle develops forward and challenges each other, which is equivalent to another kind of mutual encouragement.

Entering the European market with flagship strategy and high-end strategy Zhao Ming has previously mentioned that Glory entering the European market must be a flagship strategy and a high-end strategy. Zhao Ming is very confident about the Glory Magic5 series launched in Barcelona. "Today, there are no real competitors in the European market (in the product experience)."

Zhao Ming believes that Glory is a start-up company in Europe, which is in its infancy and early stage, but the strongest glory is the product. In his 2015 speech on "stupid birds wait for the wind", Zhao Ming mentioned that the strategy of glory is product + service, and Glory has adhered to this idea for many years. So when Glory comes to the European market, it brings very innovative and leading products in the industry, the most high-end flagship mobile phones, and has the confidence to compete with any competitor's flagship mobile phones.

In the European market, Samsung and Apple still dominate the market, especially in high-end mobile phones above 600 euros. To enter the European market, products and services can be relied on most. The three words are: innovation, quality and service. This is the strategic control point for glory to participate in market competition.

In the interview, Zhao Ming cited Honor Magic5 Pro as an example: "Glory Magic5 Pro, today can confidently be excellent in screen display technology, eye protection, photography, and hardware (performance), but at the same time, hardware is only the foundation, and the algorithms and adjustments superimposed in the hardware can fully release the power of the hardware and bring a better experience to consumers at the same time."

Speaking of the global market, Zhao Ming said that glory is advancing in parallel, including Latin America, the Middle East, Africa, the Asia-Pacific region and other regions.

Focusing on flagship and high-end mobile phones to challenge the more difficult domestic market, Zhao Ming said that this year's glory focuses more on the satisfaction of flagship and high-end mobile phones to domestic consumers. At present, the glory of high-end mobile phones, basically have a good ability to meet the needs of consumers, in all price segments of the mobile phone market share, showing the recognition of consumers for glory.

"so for Glory in 2023, we must set the goal of competing with the strongest competitors and arm wrestling on the top-end flagship phones. We want to win the competition with the strongest competitors in terms of battery life, communications, photography, screen display, AI intelligence and so on, whether it is Huawei or Apple." Zhao Ming stressed in the interview that Glory needs to use products to promote the whole glory innovation and ability to challenge higher difficulties and do "right and difficult things."

At the end of last year, Glory launched a new generation of folding screen phone Magic Vs, which has a very good market performance both in terms of word-of-mouth and sales. In the interview, Zhao Ming also revealed that Glory will make full efforts to fold the screen of mobile phones this year, and will launch products that will make female consumers more satisfied.

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