Shulou(Shulou.com)11/24 Report--

On February 28, 2023 in Barcelona, the True self realme held a new product launch at the MWC2023 conference in Barcelona, Spain, and the first commercial 240W full second charging mobile phone officially launched on the global market, marking the acceleration of the global popularization of the top flash charging technology and once again promoting the reform of flash charging technology in the mobile phone industry.

Xu Qi, vice president of true self, president of global marketing and president of China, said at the press conference: "240W full second charging technology has brought a top-speed experience of 80 seconds to 20%, rewriting the charging speed record of the mobile phone industry. Will once again revolutionize users' charging habits and phone experience." As the world's leading brand of flash charge technology, 85% of our products in the global market have been equipped with flash charge technology, and the flash charge penetration rate far exceeds the industry average.

240W leads the world, and the true self flash charge penetration ranks first in the industry.

Adhering to the brand concept of "dare to leapfrog", the true self has always insisted on creating amazing products for young people around the world. According to the industry white paper issued by Counterpoint, the flash charge penetration rate of the mid-and high-priced products has reached the first place in the industry. In fact, from the beginning of its birth, the true self has been committed to promoting flash charge popularization and flash charge technology innovation, and continues to bring users surprises in science and technology. In 2020, the real self was the first to install 65W flash charging technology on products with a price below 149USD, bringing more young people a leapfrog experience; in 2022, the real self released the world's first 150W light speed second charge, breaking the industry limit for the first time; in this MWC, the real self once again led the industry, bringing the world's fastest mass-produced mobile phone flash charging technology-240W full second charge. 240W full second charging has become the fastest mobile phone flash charging technology in the industry through three exclusive technological innovations: charging architecture, charging line and dual GaN charger. At the same time, it has also achieved 100% localization on high-end flash charging batteries, allowing China to shine on the MWC stage.

The global market strives for progress in stability, and the strategic market realizes the outbreak of brands.

Adhere to the scientific and technological leapfrog, the true self continues to bring you high-quality products, but also gained a wide range of user recognition around the world. At present, the cumulative number of users in the true self global market has exceeded 160 million. In the process of global expansion, the true self has rapidly expanded the international market through boutique strategy, trendy marketing and light assets. Within a short period of three years, the true self has covered 61 global markets, such as Europe, Southeast Asia, Central and East Africa, China, India, etc., and its shipments have rapidly climbed to the sixth place in the world. In 30 of these markets, the true self has entered the TOP5 of local market share. At this new product launch, Xu Qi, vice president of True self, also set a goal for the next stage of true self development: in the next stage of true self globalization, we will focus on consolidating TOP2 in the Indian market and achieving 100% growth in Europe in three years, while the Chinese market as the base will consolidate tens of millions of sales.

In the future, the true self will focus on the boutique strategy, adhere to "leapfrogging", dig deep into the existing market, and realize the brand explosion in the strategic market.

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