Shulou(Shulou.com)11/24 Report--

According to the news on the evening of the 28th local time in Spain, Glory CEO Zhao Ming, interviewed by the media, gave a more in-depth introduction to the new generation of flagship mobile phone Magic5 series, folded flagship Glory Magic Vs, which was just released at the MWC World Mobile Communications Show in Barcelona, and answered the overseas strategy questions of Glory.

The Honor CEO Zhao Ming Glory Magic 5 series is the first flagship product to go out to sea in 2023. Zhao Ming also defines 23 years as the first year of the new glory European market, saying that he will collide, attract, compete with the European market with the strongest solution, and open the path of global development through the European market.

People-oriented, while insight into consumer needs and pain points, while technological innovation to lead demand upgrading, has been the concept of product research and development since the glory and independence. Then in the face of the accelerating pace of globalization, how to be people-oriented in different countries and regions, in the face of different user needs, has also become one of the problems.

Zhao Ming said: "just like many foreign brands do not understand the Chinese market, Chinese brands also face such problems when going out to sea, so aiming at the global market, honorable product lines and R & D systems, engineers will be stationed locally to systematically study and analyze the local market and be a global localization company that has both a global vision and a service to local consumers, which is one of the necessary conditions for the success of Glory Global Strategy."

In the face of competitors in the international market, Zhao Ming said Glory will focus on consumer electronics, which can compete with any competitor in this field, including Apple, Samsung and Huawei. However, it is inevitable that there will always be voices in the market to compare the new glory products with Huawei, and Zhao Ming is not shy about saying: Huawei has a very large system, including industrial, innovation, management and other capabilities, but glory focuses on the product. As far as the product itself is concerned, it takes two years to build up momentum, and now it has reached the explosive period, from the product to the Magic OS has gone its own way. Today's glory can convey unique values to consumers when participating in global market competition.

From this Glory Magic5 series, it can be seen that the latest Snapdragon 8 Gen 2 processor, Hawkeye camera system, display screens that support both LTPO and 2160Hz high-frequency PWM dimming, as well as Magic5 Pro's debut silicon-carbon negative battery technology, are very flagship high-end experiences in the product field, which can help Glory build its own experience moat and enhance brand awareness.

Zhao Ming said that many technology companies first have great products and then great companies. in the face of brand awareness in the new market, Zhao Ming hopes that Glory can speak with products, services and experiences to impress local consumers. at the same time, friendly competition with competitors will also make the whole industry better, so Glory will also persist in investing in innovation and in the direction of new technology development. Bring more innovative products to consumers.

Glory will also encounter the problems that Chinese brands will encounter when they go to sea. When a consumer-grade product company comes to a new market, it is the process of constantly communicating and persuading new consumers. Zhao Ming said in an interview: "on MWC, many partners have taken the initiative to come to us and hope that Magic5 will be online in their channels as soon as possible." It shows that the choice of glory is consumer-centered, people-oriented, and the way of speaking with products, used in the matter of going out to sea, has helped them take the first step of success. "

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.