Shulou(Shulou.com)11/24 Report--

CTOnews.com February 28 news, according to 36 krypton, according to a number of people, byte jump's VR manufacturer Pico aims to sell about 500000 units in 2023, of which the domestic C-end sales target is 350000 and the B-end market is 150000, down about 50% from last year's 1 million.

Pico recently has about 70,000 daily active users and about 100000 weekly active users, and this year's goal is to maintain around 100000 weekly active users, according to an insider. Sales volume and weekly active users are two indicators of concern within the company.

Pico responded that the target for 2023 was lower than that for 2022, making it inconvenient to release specific figures, but it was "a little higher" than 500000.

In addition, sources said that the main direction of Pico this year is to reduce sales expectations, return to rationality, and reduce the corresponding investment of resources, and promote cost reduction, which is more important to control losses than meaningless sales targets. In an effort to cut costs, Pico began staff optimization on February 13, in which almost all marketing and operations personnel were affected. Insiders said that the number of daily active users of VR live streaming in bytes is too low, and senior management is not satisfied with this.

In 2022, Pico experienced a blindfolded year, byte jump poured a lot of resources into Pico: acquired at 3.50 times the original valuation of Pico, in order to quickly open up Pico's popularity; in terms of content, Pico spent money to create VR application scenarios such as star concerts, and invested heavily in content ecology. In order to increase the number of VR users, Pico launched a low-price strategy in 2022, which reduced the price of VR to about 2500 yuan at one time. However, hardware subsidies, content ecology and marketing spending are getting worse, but with little success. With the cooling of meta-universe, foreign companies, including Microsoft and Meta, have slowed down the radical pace of XR hardware, and Pico has also adjusted its mentality and expectations.

CTOnews.com reported earlier this month that its PICO business line was undergoing a wave of mass layoffs, and PICO insiders said on February 16 that although PICO did carry out a round of organizational optimization, the overall layoff rate was not high, so the claim of "mass layoffs" was not true.

According to IDC, an international data company, Meta accounted for 90% of the VR headset market share in 2021. By the third quarter of 2022, the latest data available, Meta's market share had fallen to about 75 per cent. Over the same period, PICO's market share more than tripled to about 15 per cent. None of the other VR head display manufacturers has a market share of more than 3 per cent.

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