Shulou(Shulou.com)11/24 Report--

There are two major events in the technology circle every year, one is the International Consumer Electronics Exhibition held in Las Vegas at the beginning of the year, referred to as CES, which focuses on consumer electronics such as televisions and home appliances, and the other is the World Mobile Communications Congress, or MWC, held in Barcelona around February every year, focusing on mobile phones, tablets and other mobile communications products.

This year's MWC 2023 will be held from February 27 to March 2, the first year of overall traffic recovery. This time, it has been fully restored to 8 pavilions, and many domestic and foreign technology manufacturers have also announced their entry into MWC 2023 to show consumers around the world the latest technological innovation and strategic deployment. As one of the most important and largest exhibitors in MWC, Huawei is no exception, presenting all the achievements of several years of innovation and thinking about the future in MWC.

At this year's MWC 2023, Huawei brought three mobile phone products: HUAWEI Mate 50 Pro, HUAWEI Mate Xs 2 and HUAWEI nova 10 series, which fully demonstrated its excellent Huawei image XMAGE, leading folding technology, and ingenuity in the rejuvenation of users, which once again became a must-see highlight at this year's MWC conference.

HUAWEI Mate50 Pro is widely sought after overseas. Hyperluminous XMAGE images lead mobile images to start with HUAWEI Mate50 Pro, which is widely sought after overseas in the future. In the domestic market, the return of HUAWEI Mate 50 series after only 2 years of silence is also a wave of "chicken blood" to the entire high-end market. After all, HUAWEI Mate series as a leader of high-end phones, the high-end market can not do without Mate series.

According to HUAWEI Mate 50 Pro, the HUAWEI Mate 50 series had more than 1 million online reservations before it was released, and the HUAWEI Mate 50 series sold out in 10 seconds on the day it went on sale on September 21.

The popularity of the HUAWEI Mate 50 series has directly contributed to the overall increase in Huawei's mobile phone share. Huawei bucked the trend in the fourth quarter of 2022, with a 15 per cent increase in sales and a domestic market share growth of from 7 per cent to 9.5 per cent, according to Counterpoint research, a research firm.

Of course, the hot sales of the HUAWEI Mate 50 series are not only based on the word-of-mouth effect accumulated for a long time, but also on its strong core competitiveness. More bluntly, the HUAWEI Mate 50 series, which leads the way, is still the most revolutionary and innovative product in the smartphone market.

For example, the HUAWEI Mate 50 series is the first flagship machine equipped with a hypervariable XMAGE imaging system, an aggregator of Huawei's computing photography capabilities, and carries the core concept of Huawei XMAGE imaging. The variable aperture technology introduced for the first time, through ten adjustable physical apertures, can adjust the amount of light input like a camera, improve the quality of taking pictures, and bring a better out-of-focus effect under a large aperture; it is equipped with a periscope telephoto, it can achieve a zoom range of up to 200 times, move your fingers, and the beauty thousands of meters away is close at hand.

In the HUAWEI Mate50 series experience area of the exhibition site, the exhibitors experienced the ten-speed variable aperture, super macro, long focus macro and other shooting effects of the HUAWEI Mate50 series, which caused a large number of visitors to marvel again and again.

Generally speaking, Huawei's XMAGE enables the HUAWEI Mate 50 series to capture colors, perceive light and shade, cross space, freeze moments, picture in the lens, and have a sense of realism, freshness, penetration and breathing. Whether it is shooting people, shooting scenes, or taking photos together, you can clearly record the moving picture at this moment, and you can easily shoot a blockbuster with a sense of atmosphere.

In addition to the hypervariable XMAGE imaging system, the HUAWEI Mate50 series is also the world's first mass smartphone to support Beidou satellite messages, providing the ability to communicate with the outside world even without terrestrial network coverage. The brand-new "Kunlun Glass" increases the falling resistance of the whole machine to 10 times, giving users a full sense of security in daily use; HarmonyOS 3 also brings a super transfer station for the HUAWEI Mate50 series, allowing documents, pictures, memos and other documents in the phone to flow efficiently across devices and across applications.

HUAWEI Mate Xs 2, the return of the HUAWEI Mate50 series of Huawei folding screen innovation, is actually only a small microcosm of Huawei's persistence in scientific and technological innovation, while the folding screen HUAWEI Mate Xs 2, which also appeared on the MWC stage, shows Huawei's cutting-edge thinking on the new forms of folding screen phones and industry trends, as well as the continuous exploration and breakthrough of different folding screen solutions.

HUAWEI Mate Xs 2 is a new product that integrates many cutting-edge cool techs, which confirms Huawei's accumulated strength in hinge, screen, folding and other technologies.

HUAWEI Mate Xs 2HUAWEI Mate Xs 2 uses the industry's first double-rotor hinge design to achieve an ultra-flat folding screen. In order to ensure the strength and reliability of the hinge structure, Huawei further innovates in materials. For example, in the screen support structure, Huawei uses aviation-grade titanium alloy, and the hinge uses ultra-light and super-strong steel developed by Huawei. The uniquely designed composite hinge support structure can provide composite support and can effectively improve the hinge strength. In order to lose weight, HUAWEI Mate Xs 2 uses an innovative ultra-lightweight material in its hinge parts, with its honeycomb structure, high fit, strong bearing capacity and exquisite structure, which is comparable to the weight of a straight phone.

It can be said that the new HUAWEI Mate Xs 2, which integrates Huawei's new exploration of the future folding technology, has further dealt a blow to a series of long-standing problems such as "overweight", "obvious crease" and "fragile screen" of the folding screen, and has brought the experience of ultra-thin, ultra-flat, ultra-reliable and other unique leadership for the majority of consumers.

In order to bring users a user experience from "tasting" to "commonly used", HUAWEI Mate Xs 2 brings Huawei's first adaptive UI engine, which has achieved 100% large screen adaptation in Top 300 applications. In addition, with the help of a series of functions, such as multi-screen collaboration, multi-task split-screen, intelligent split-screen, personalized suspension window and so on, it brings users a new experience of innovative interaction.

HUAWEI nova 10 Series: inheriting Huawei's image strength, it is the flagship of youth trend on MWC.

At the MWC 2023 conference, the new HUAWEI nova 10 series has also become the focus of the industry and the media. As the "peak work of pre-image" of nova brand, HUAWEI nova 10 series has brought many breakthroughs in front-end image in the industry.

The HUAWEI nova 10 series HUAWEI nova 10 Pro is equipped with a front binocular stereo vision system, including a front 60 million ultra wide angle lens, which supports 100 degrees ultra wide angle and 4K picture quality, with excellent resolution and photosensitivity. The other is a 2x optical zoom, a portrait close-up lens that supports up to 5x digital zoom, which can bring users an excellent portrait close-up experience that best conforms to the natural feeling of the human eye.

HUAWEI nova 10 Pro supports near-object focusing, pre-close-up double recording, pre-0.7X-5X zoom video and other functions. In the shooting experience, HUAWEI nova 10 Pro is a collection of focus, mirror operation, color adjustment, radio, editing in one, as long as a mobile phone, you can perfectly meet the needs of your full scene selfie.

One of the important reasons why the HUAWEI nova 10 series can become the king of pre-imaging is that Huawei always takes the attitude of "making friends with young people", based on the needs of young consumers, and its unswerving technological innovation and investment in the field of pre-imaging. Another important reason is Huawei's image strength. The HUAWEI nova 10 series inherits the excellent genes of the nova brand and brings a wonderful pre-image experience for young users again and again.

In the end: in addition to the above three star products, this MWC 2023 conference, Huawei also demonstrated many innovative products, such as HUAWEI WATCH Buds, HUAWEI WATCH GT 3 Pro, HUAWEI WATCH GT Cyber, etc., as well as held a number of brand and technology exchange activities, in-depth demonstration of Huawei terminal BG's latest innovation achievements and future strategy.

With the full return of traffic on MWC 2023, Huawei has shown its muscles to global consumers and the industry, showing the outside world its strong vitality and its ability to keep running forward.

Whether it is the unveiled HUAWEI Mate 50 Pro, or HUAWEI Mate Xs 2, HUAWEI nova 10 series, these products support a view that Huawei is still the most influential brand in the high-end flagship mobile phone market, Huawei still maintains the industry's leading technological strength and innovation ability, began in Kunlun across the mountains and seas, the return of Huawei, is still the bold in that polar.

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