Shulou(Shulou.com)05/31 Report--

What this article shares with you is an example analysis of big data's accurate marketing for outdoor media. The editor thinks it is very practical, so I share it with you. I hope you can learn something after reading this article. Let's take a look at it with the editor.

Multi-screen Convergence is the General trend of Mobile Internet

Nie Chensheng believes that multi-screen convergence is an important feature and development trend in the mobile Internet era. First of all, he explained to the students that the basic connotation of multi-screen integration is to realize rich and colorful cross-screen applications such as photo sharing, video sharing, game sharing and interactive control among televisions, computers, mobile phones, tablets and LED screens. After that, Nie Chensheng played McDonald's creative advertising video "Save the melting Sundae Cup", which gave students an intuitive sense of multi-screen fusion through the case of game interaction between LED screen and mobile phone.

The significance of Mobile Internet to Outdoor Media

"Multi-screen integration has created a new path for outdoor media, and it will also be a new trend in the development of outdoor media." Nie Chensheng pointed out that multi-screen convergence in the mobile Internet era is of great significance for outdoor media, first of all, it is shown in the extension of communication, it is the audience's attention extends from one medium to another. The second is the extension of outdoor media function, which turns TOUCH POINT into SALE POINT. When talking about the point of view of the extension of the function of outdoor media, Nie Chensheng cited the case of QR code marketing of "Southern newspaper LED Network". He pointed out that outdoor media attract the audience by virtue of its strong visual impact, while using the QR code scanning function to stimulate and guide the audience to move to physical stores for consumption, and better realize the interaction between the audience and the brand.

Precision Marketing of Outdoor Media supported by big data

Market research and analysis of users is very important for enterprises. With the arrival of the mobile Internet era, big data has become a hot technology, but also injected an important driving force for the development of outdoor media. In this context, Nie Chensheng's Southern newspaper New Vision Media Co., Ltd. is currently using big data technology, relying on its strong analytical ability to push or display users' more accurate information, and then carry out accurate marketing to users.

The above is big data's example analysis of making outdoor media achieve accurate marketing. The editor believes that there are some knowledge points that we may see or use in our daily work. I hope you can learn more from this article. For more details, please follow the industry information channel.

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