Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen Mr. Air, grass Luo Yuzi for the clue delivery! CTOnews.com February 27, the ideal car today released the fourth quarter of 2022 and full-year results. In a conference call after the results were released, ideal CEO Li wanted to reveal his goals for 2023.

Li Xiang said: "in the past less than a year, ideal Automobile has successively launched three models: ideal L9, ideal L8 and ideal L7, enriching the product matrix and achieving comprehensive coverage of the 300000 to 500000 yuan household SUV market. This year, ideal car will challenge 20% of the luxury SUV market in the price range of 300000 yuan to 500000 yuan."

According to the financial report, ideal Automobile achieved revenue of 45.29 billion yuan in 2022, an increase of 67.7% over the same period last year. 133246 vehicles were delivered in the whole year, an increase of 47.2% over the same period last year. The net loss for the whole year of 2022 was 2.032 billion yuan, and that of 2021 was 320 million yuan, an increase of 53.5% over the same period last year.

The performance outlook for the first quarter of 2023 hit a new quarterly high. Ideal Motor expects delivery of 52000 to 55000 vehicles, an increase of 64.0% to 73.4% over the same period last year, and total revenue of 17.45 billion yuan to 18.45 billion yuan, an increase of 82.5% to 93.0%.

As previously reported by CTOnews.com, Li Xiang released a positioning plan for ideal car models on his Weibo:

The full-size ideal L9 will stick to the price range of 40-500000

Medium and large ideal L8 and ideal L7 will stick to the price range of 30-400000

Medium-sized ideal L6 and ideal L5 (non-SUV form) will stick to the price range of 20-300000

In addition, the ideal car will not have less than 200000 models, and the price ranges of all three (full-size, medium-large, medium-sized) size models will be strictly observed.

Li Xiang also said that the absolute investment in R & D of an ideal car model is the highest among Chinese brands (neither multi-brand nor multi-model). In the direct marketing system, the rate of sales and management expenses is the lowest among Chinese brands, which is much lower than that of R & D expenses. Among the directly operated enterprises, the R & D content of each car is the highest and the marketing proportion is the lowest.

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