Shulou(Shulou.com)11/24 Report--

CTOnews.com, February 27, in order to further regulate Beijing's advertising activities and financial investment and financial management advertising activities, the Beijing Municipal Market Regulatory Bureau recently issued "Beijing Advertising Compliance guidelines" and "Beijing Financial Investment and Financial Management Advertising Compliance guidelines" (hereinafter referred to as "guidelines").

The guidelines stipulate that advertising spokesmen are not allowed to recommend unused goods or services; Internet pop-up ads should be turned off at the click of a button; and off-campus training advertisements for primary and secondary schools and kindergartens are not allowed.

Details of the special guidelines for Internet advertising are attached to CTOnews.com:

1. The use of the Internet to publish and send advertisements shall not affect the normal use of the network by users.

two。 Advertisements posted in the form of pop-ups on Internet pages should be prominently marked with a closing sign to ensure that they are closed with one click.

3. Users shall not be induced to click on the content of the advertisement by deception.

4. The use of the Internet to publish and send advertisements shall not affect users' normal use of the network. Without the consent or request of the user, advertisements or advertising links shall not be added to the e-mail or Internet instant messaging messages sent by the user, and Internet advertisements shall not be sent to their vehicles, navigation devices, smart home appliances, etc.

5. Ads must not be inserted when users search for government services sites and related applications.

6. In publishing Internet advertisements containing links, the content of the advertisements in the next link shall be checked and measures shall be taken to prevent the contents of the advertisements in the links from being tampered with. In the event of tampering, the real name, address and effective contact information of the subject of illegal advertising activities should be provided in time.

7. The use of algorithm recommendation and other ways to publish Internet advertising, its advertising records and other data belong to the Internet advertising business files.

In addition, it is also mentioned in the guidelines that medical treatment, medicine, health food, medical devices, cosmetics, alcohol, beauty advertisements and online game advertisements that are not conducive to minors' physical and mental health are not allowed to be published in the mass media aimed at minors. Advertisements for goods or services of minors under the age of 14 shall not contain content that persuades their parents to purchase advertised goods or services, which may cause them to imitate unsafe acts.

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