Shulou(Shulou.com)11/24 Report--

On February 26, on the eve of the official launch of MWC 2023, Huawei released the annual trend report of Huawei Image XMAGE2023. Huawei and creative company FactStory analyzed the entries of the new image competition and selected the following trends from 10 aspects: natural scenery, artificial environment, interior, relationship, identity, youth, daily life, cultural heritage, technology, and sustainable future: sunset afterglow, natural scenery, social relationships, family ties, pet portrait, night temperament, emotional scene, light source inspiration, daily visualization, etc.

In July last year, Huawei launched its own mobile image brand, Huawei Image XMAGE, based on years of accumulation of imaging technology. Shortly after the release of Huawei Image XMAGE, Huawei launched the 2022 New Image Competition, which attracted enthusiastic participation from photographers from all over the world and produced a large number of excellent photography works. this competition has also become the best stage for conveying Huawei Image XMAGE concept.

It is not difficult to see that these entries put more emphasis on the true humanistic tone, and the works are closer to the real and more humane temperature, rather than "born for the competition".

For example, in the following group of portraits of the elderly, the author accurately freezes the changing moments of the facial expressions of the three elderly people through mobile phone cameras, showing their emotional expression in this moment. The work restores the vivid details of the faces of the elderly, using light and shadow to make their faces look three-dimensional and radiant. And through this photo, we can easily feel the emotion the author wants to express: even though the three old people in the photo have entered their "octogenarian" and no longer look good, they are bright-eyed and Hale and hearty in a young state of mind.

At this moment, the three old people in the photo, with radiant smiles, tell us that no matter what age they are, only keeping a young mentality is the best state of life.

In the theme of "teenagers" in the report, children are full of energy, and their movements are pure and unaffected. When facing the camera, they sometimes have a little stage fright, sometimes exaggerated expressions and strange elves. But in fact, these are the real and direct reactions of their inner feelings. For example, the following series of works truly recreate the moments of energy and shyness when children are photographed.

Not only that, the primary color engine allows users to achieve "WYSIWYG". Although this group of works is mainly yellow, children's clothes, yellow paper blocking hair, and yellowish walls all show different tones. At the same time, it also restores the delicate texture of the child's skin.

Authenticity, warmth, sharpness and high quality are the basic concepts of Huawei Image XMAGE. By being full of moving details, viewers can feel the warm ideas and motives of the creators more deeply. The award-winning work "Yi Girl cutting Oats" shot by Huawei Mate 50 Pro shows this idea very well.

As the first flagship model equipped with Huawei Image XMAGE, Huawei Mate 50 Pro is based on four imaging links: optical design, mechanical structure, photoelectric conversion and image algorithm, which helps users capture color, sense light and dark, cross space and freeze moment through the cooperation of software and hardware. With the help of the variable aperture technology of Huawei Mate 50 Pro, "Yi Girl cutting Oats" presents a more excellent out-of-focus virtual portrait effect, which is moist and transparent, real and warm.

In the report, it also shows many masterpieces full of artistic and humanistic feelings, including mountains and rivers, sunset, architecture and natural scenery. Dr. Fernandez, a visual sociologist, mentioned this: "these images show that the shooting function of Huawei mobile phone is very powerful, giving everyone the dual identity of image consumer and creator. Even ordinary people without professional training can become photographers, capture moments they think are meaningful and create entries that they are proud of."

Nowadays, image creation is becoming more and more popular. As Dr. Fernandez said, the technological achievements precipitated by the innovation of Huawei Image XMAGE over the years have created a mobile phone shooting experience with Huawei's own style characteristics and technological advantages, bringing industry-level mobile image shooting experience to users. This is also the essence of Huawei Image XMAGE innovation-that is, consumer-centered, technology-oriented, experience first. Create a self-contained mobile image system through the three pillars of technological innovation, user experience and image culture.

At the level of technological innovation, Huawei Image has brought multi-camera system, periscope telephoto, freeform lens, RYYB supersensitive sensor, outsole sensor, AI photography, etc.; at the experience level, the primary color engine has realized WYSIWYG; computing optical aberration to record clear and sharp pictures; macro mode to record tiny worlds; telephoto shooting allows users to see further; night scene mode allows the night to shine. Consumers get better color experience, better brightness and contrast, better telephoto experience, zoom experience, better capture experience and so on on Huawei mobile phones. Everyone can shoot blockbusters easily. Everyone can incarnate as a photographer of life and have the same creative experience as a professional photographer.

Not only technology, but also the construction of Huawei Image at the cultural and community level, many image activities, including Huawei New Image Competition, based on high-end image culture, interpret innovation and technology in an artistic way, stimulate the public's desire for beauty and art, so that image art creation is no longer small. From focusing on product performance, to paying attention to the needs of users, and then to paying attention to the image culture behind mobile photography, this is also Huawei's mission as a mobile image pioneer.

Written in the end: mobile phone images have been born for more than 20 years. During these 20 years, mobile images did not replace professional video equipment, but greatly reduced the threshold for ordinary people to shoot.

For everyone, picking up a mobile phone to take pictures has become the most inseparable part of life. Those inadvertently beautiful things in life are captured by more and more mobile phone cameras. More and more people pick up their mobile phones and begin to record their lives. Explore new ways of image expression.

In this annual trend report of Huawei Image XMAGE 2023, we can also see that many contestants are not professional background and are ordinary consumers like us, but the photos in their shots are creative and impressive. On the road of image creation and artistic pursuit, it is Huawei Image XMAGE that endows everyone with the right to express their feelings and show themselves.

As a phased summary of Huawei's humanistic thinking and technological exploration of mobile images, the release of Huawei Image XMAGE 2023 trend report will further shape the technical and cultural standards of the whole mobile image industry and accelerate mobile images to a new round of reform and development. It will also encourage every ordinary consumer, each individual, to boldly use the lens as a pen, tell stories with photos, express feelings through images, and capture and record all the beautiful moments in life.

It can be predicted that with the continuous upgrading of Huawei Image XMAGE, the imagination of the mobile image will be infinitely enlarged, and this "imagination" is the infinite collision of everyone's ideas and inspiration on the mobile image.

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