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Brand is an unavoidable topic when choosing a camera.

Camera brands often have their own unique history and meaning, behind which there is also a lot of photography history and culture. Today, simply from the perspective of brand connotation, let's share the relevant knowledge of camera brands in various countries. We start with Japanese camera brands:

1. Canon is an integrated group of imaging and information products. Since its establishment in 1937, Canon has globalized and expanded its business to include personal products, office equipment and industrial equipment.

Canon started with optics and aimed to make world-class cameras, named after a japanese medical doctor who looked up at the sky.

Canon camera LOGO is a thousand-handed Guanyin image, there was also such an advertising phrase "everything is false";EOS optical system is also taken from the Greek mythology of the name of the goddess of dawn, there seems to be a sacred feeling behind the brand.

Now we are more familiar with Canon advertising language is "moved often," sounds also very feeling, have to say Canon advertising marketing is very set.

2. Nikon was founded in 1917 as Nippon Optical Industries Co., Ltd., and in 1988 the company changed its name to Nikon Co., Ltd. under its camera brand.

Nikon, in use since 1946, is a Roman acronym for Nippon Kogaku, pronounced in Japanese, and incorporates the German version of kon for Zeiss camera.

Nikon's popularity is inseparable from its cutting-edge optical technology, which makes it not only in the field of cameras, but also in industrial manufacturing, astronomy, medicine and other fields.

High product quality is one of the characteristics of Nikon brand,"military quality" is not blown out: as early as the establishment of the brand, Japan Optical Society spent a lot of time studying German optical technology, during World War II, a large number of Japanese enterprises linked with military industry and expanded, Nikon is one of them, during the war Japanese military telescopes, sights and so on also benefited from this.

Later in the war, it began to gradually transform into the field of civilian goods.

In terms of product quality alone, Nikon does maintain a certain military quality, and it also has a bit of the rigorous characteristics of German industrial products.

3. Sony (Sony) even if the camera has no understanding of people, but also a high probability of Sony this brand, because in the audio-visual, games, communications and other fields Sony are involved, and make a sound and color.

Sony was founded in Tokyo after World War II. Although Tokyo was bombed badly at this time, it still mentioned in its founding book that "we should give full play to the skills of diligent and serious technicians and build an ideal factory with freedom, open-minded and relaxed" and look forward to becoming "a paradise for engineers."

Sony released its first digital camera in 1996, which seemed to start very late, but it was supported by Carl Zeiss cooperation. Sony's own electronic technology and innovation consciousness also promoted its continuous expansion in the camera field. In 2013, Sony released the world's first full-frame non-reflective camera A7 and A7r.

Sony's innovation and advanced consciousness have made it a large number of young fans, and won "black technology,""Sony Dafa good" and other evaluations, some electronics enthusiasts will also use Sony's camera as their first camera to get started in photography.

4. Fujifilm Co., Ltd. was founded in 1934 and has become one of the world's largest manufacturers and suppliers of comprehensive imaging, information and document processing products and services.

Fuji focuses on photography and imaging, medical, printing, recording media, image information processing, industrial materials and other fields can see the brand figure.

At present, Fuji has developed rapidly in half-frame and medium-frame mirrorless cameras, and its own film simulation and straight-out technology have attracted many people's attention.

It seems to be a good choice to give up the fiercely competitive full-frame field. At the same time, the high face value of the machine itself and its own image processing technology are also in line with the development trend. It can be seen that Fuji has also made serious efforts in market research in recent years.

5. Panasonic (Lumix) Panasonic brand by Japan Matsushita Electric Industry Co., Ltd. since 1918 Matsushita Konosuke created, the development of brand products involved in home appliances, digital audio-visual electronics, office products, aviation and many other fields.

In the field of cameras, Panasonic's presence was not so high in the past, and it didn't start very early, but in recent years it has developed well, thanks in part to its powerful video features, especially the GX7 launched in 2013, which has both body and lens anti-shake, which is regarded as an industry pioneer.

In recent years, models have also performed well, video functions are still powerful, but at the same time, prices have risen.

6. Ricoh was founded in Tokyo, Japan in 1936 and was one of the first manufacturers to explore digital image output technology.

Ricoh is no longer producing SLR cameras. It has attracted the attention of some photographers for its high quality products and good performance in macro and wide-angle shooting.

In addition, Ricoh's point-and-shoot camera is still very famous before, providing a good choice for many beginners.

7. Olympus Olympus was founded in 1919 and named after Mount Olympus, the home of the gods in Greek mythology, representing the brand's desire to create products that are universal.

Olympus devoted itself to the development of various optical lenses in the early days, and gradually entered the SLR field. Olympus had many exquisite products in the small entry-level SLR, but the performance was poor, but it was also impressive with its small features.

It's not great at camera making but the lens is commendable: small, compact, versatile and durable. Some models are even dedicated to scientific research and other fields, and many photography enthusiasts also like to collect Olympus lenses.

8. Pentax Pentax is a world-renowned optical brand, covering astronomical telescopes, medical endoscopes, glasses and more.

The name PENTAX comes from Asahi PENTAX, Japan's first SLR camera developed by Asahi Optical Industry Co., Ltd. in the 1950s. Asahi is the company name of Asahi Optical, which is the romanization of Japanese "Asahi" or "Asahi." ASAHI PENTAX literally means the Holy Spirit descending in the morning light, and also implies the birth of Japanese SLR cameras.

Pentax was once dominant, but in 2007, Pentax's entire business was absorbed by HOYA Co., Ltd., another major Japanese optical company, in the form of a stock acquisition, and Pentax ceased to exist as an independent company.

In 2011, RICOH Group, a well-known Japanese office equipment manufacturer, announced the acquisition of HOYA Co., Ltd.'s photography division. The Pentax brand was split into two, and its dominant imaging business was transferred to Ricoh Imaging Co., Ltd.

Pentax's anti-shake function and dustproof and waterproof function are excellent, even can be said to be the best in the industry, at the same time Pentax's many lenses are also collectible models, the old lens color, sharpness is very tasteful, still play today.

Pentax is not as brilliant as it used to be, but it is still the favorite of many old photographers.

9. Casio (CASIO) Yes, it is not only a watch brand, Casio also has its own camera.

Friends familiar with this brand know that Casio's products are fashionable and personalized, as are Casio's cameras. The cameras developed are mainly card machines, which seem to be committed to attracting young people.

In terms of development history and product attributes, it naturally cannot be compared with traditional big factories, but it is also considered a different way. It is good to play casually and record daily life.

I wonder if there are any brands you like?

Japan is still very strong in the field of optical manufacturing. Almost all kinds of styles of products are involved. Japan is also very skilled in marketing. Japan still has a lot of contributions in camera R & D and manufacturing.

This article comes from Weixin Official Accounts: Play Point Photography (ID: wakexiao), Author: AGER

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