Shulou(Shulou.com)11/24 Report--

A few days ago, the China quality Association released the 11th monitoring results of user satisfaction in the TV industry. Hisense TV's user satisfaction score in 2022 was 85 points, ranking first among the 10 brands surveyed, 2 points higher than the industry average. It is understood that this is Hisense TV since 2015, user satisfaction ranked first in the industry for the eighth consecutive year. Previously, in the 2022 user satisfaction rating conducted by the China quality Association, Hisense Video Technology Co., Ltd. was rated as a five-star enterprise with user satisfaction, becoming the only five-star enterprise in the display industry.

The report shows that in the process of high-end brand, users' trust in Hisense TV brand continues to increase. Hisense TV user loyalty scores 84 points, a year-on-year increase of 1.3 points, ranking first in the industry; and in terms of consumer purchase and use experience, Hisense TV quality Consumer experience Index QCEI scores 56.7, an increase of 2.1 compared to 2021, and also ranks first in the industry.

User asset is the core asset of the enterprise, and user satisfaction is an important standard to measure the product quality and service quality of the enterprise. The China quality Association's user satisfaction survey, by means of interception interviews and online surveys, involves more than 100 cities in 27 provinces across the country, objectively reflecting the current level of user satisfaction in China's television industry.

Statistics from Omdia, a global research agency, show that Hisense shipped 24.543 million televisions worldwide in 2022, an increase of 16.1% over the same period last year, ranking second in the world. Previously, Overevo's statistics also showed that the global market shipments of Hisense televisions in 2022 were second only to Samsung. Hisense TV has created a new height of Chinese color TV brands in the global market, confirming the trust and recognition of global users to Hisense.

Industry experts believe that Hisense TV has ranked first in user satisfaction for eight consecutive years, which fully shows that Hisense TV has a high market share and relies on excellent brand image and product value to form a good word-of-mouth effect. this is also the key to the counter-trend growth of Hisense TV in the global market.

Hisense TV always pays attention to the user experience. In 2022, based on the real pain points of the user's home use scene, Hisense broke the conventional concept of picture quality and launched a new generation of display technology platform ULED X and reference-level imaging products. Ouyang Zhongcan, academician of the Chinese Academy of Sciences, praised the Hisense ULED X display technology platform, "surpassing the picture quality effect of OLED and raising the LCD TV picture quality to an unprecedented new height."

The adherence to technology and quality and the ultimate pursuit of picture quality have won the trust of users for Hisense TV. According to the latest research data from Ipsos, the unprompted first mention rate and the total unprompted mention rate of Hisense TV in the Chinese market in 2022 continue to be the highest in the industry, and it is the first TV brand that consumers think of.

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