Shulou(Shulou.com)11/24 Report--

On February 27, 2023, Douyin and Children's Publishing House announced that the first season of videoization of "100, 000 Why" has been completed, and related videos have all been launched on Douyin. Netizens can view it through the Douyin youth mode "100000 curiosity" channel.

According to reports, in December 2021, Douyin and Children's Publishing House jointly launched a series of short videos of "100000 Why", inviting academicians and professors, popular science institutions, cultural celebrities and Douyin popular science creators to participate and give full play to their respective strengths. Some questions in the sixth edition of "100000 Why" will be explained by video through experiments, animations, and live devices, so as to provide young people with scientific enlightenment.

So far, the first season has been completed, with questions covering all volumes in the sixth edition of "100,000 Why". The content includes not only mathematical papers, such as "how many times a piece of paper can be folded,"does a sunflower always face the sun,"why the sea is blue but the waves are white," and so on. It also includes "can the blind see things in their dreams", "what is the earthquake and fire," and other brain and cognitive issues, disasters and protection rolls and other hot issues in science and technology.

(netizens can view the "100000 Why" series of short videos through the Douyin youth mode "100000 curiosity" channel.)

The creators who participated in the popular science answer included Academician Wang Pinxian, chief editor of the Ocean Volume, Wang Yi, associate professor of the Physics Department of the Hong Kong University of Science and Technology, and Wu Yuren, a retired professor of physics at Tongji University. it also includes professional popular science institutions such as Bowu magazine and the Guangzhou Science and Technology Development Center, as well as cultural celebrities and popular science creators such as beetles, vegetative Shi Jun, and Dr. Sany.

In addition, on Children's Day in 2022, Douyin jointly with Children's Publishing House launched a live science broadcast of "100000 Why Douyin Encyclopedia wonderful Night". Ten scholars, including Cao Chunxiao, academician of the Chinese Academy of Sciences, Wang Yuan, curator of the Chinese Ancient Zoological Museum, Zhang Juen, permanent director of the Chinese Society of Aeronautics, and Chen Haisheng, a researcher at the Institute of Engineering Thermophysics of the Chinese Academy of Sciences, were invited to bring high-quality popular science content to young people.

Feng Jie, president of Children's Publishing House, said that "100,000 Why", a national popular science brand, is trying to extend from paper to more lively and interesting videos. The comprehensiveness, interest and interaction of short video per unit time make it an effective way for people to accept knowledge.

According to the person in charge of Douyin, in the future, together with Children's Publishing House, we will continue to focus on the cutting-edge topics, development trends, and festival nodes of science and technology that young people are interested in, combined with "100, 000 Why." in the form of a theme season, we will provide young people with more high-quality popular science videos to answer children's new questions.

Since 2019, Douyin has continuously increased its investment in the knowledge content of young people. It has successively launched "DOU knowledge Project", "Meng Zhi Project" and "Xinghe knowledge Project", set up knowledge programs such as "Academicians to speak", "three hundred Tang Poems" and "Science hour", and launched activities such as "trembling Cloud Museum" with the Palace Museum. Through the introduction of industry experts, academic institutions, publishing houses, public welfare organizations, scholars and professors, including knowledge creators, has gradually built a high-quality multi-level content ecology.

According to the 2022 Douyin knowledge data report, Douyin's knowledge content continued to grow, with the number of knowledge works released increasing by 35.4%, and the number of Douyin users who liked knowledge content increased by 44.1% over the previous period. At present, Douyin youth model is adding 10, 000 pieces of high-quality content every day.

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