Shulou(Shulou.com)11/24 Report--

At 16:00 local time on February 26th, Xiaomi 13 and Xiaomi 13 Pro were unveiled in front of 800guests at the Convention and Exhibition Center in Barcelona, Spain. Nearly three months after its release in China, the flagship imaging phone jointly developed by Xiaomi and Leica finally carried the international version of MIUI to the global market, causing a warm response from the global media and consumers.

Because Xiaomi 13 series has been listed in China before, its technical parameters are no longer a secret. But this instead makes the overseas market full of expectations-these two phones are equipped with Leica optical lenses and Leica native dual image quality, and the deep technical cooperation between the two sides not only perfectly recreates the original Leica image style, but also Xiaomi's powerful computational photography and AI capabilities, which are greedy for overseas technology enthusiasts and photography enthusiasts as soon as they are released. A few days after it was listed and sold in China, many places around the world have begun to resell it by 1000 to 2000 yuan.

At this international press conference, the global science and technology media did not hesitate to praise the two products in the evaluation. But what impresses domestic consumers most may be the price: Xiaomi 13 international recommended retail price from 999 euros (about 7330 yuan), Xiaomi 13 Pro international recommended retail price from 1299 yuan (about 9531 yuan), are more than 3000 yuan higher than the domestic price, it can be seen that Xiaomi is still sincere to domestic consumers And the market has also given full recognition to Xiaomi's two high-end phones-not only the sales are amazing, but also more than 98% of the praise rate on the e-commerce platform, which can be called the answer of Xiaomi's three-year exploration of high-end mobile phones.

On the other hand, Leica is looking forward to the cooperation between the two sides to the international market. On February 23, Zeng Xuezhong, vice president and president of mobile phone department of Xiaomi Group, and Li Jun, vice president and general manager of supply chain of Xiaomi Group, made a special trip to Leica headquarters in Germany to discuss in-depth strategic cooperation with Leica's senior management team.

Leica management said during the meeting that the overseas release of the Xiaomi 13 series had been long awaited, and numerous customer inquiries convinced Leica that the two phones would be popular with consumers around the world, especially German consumers, according to the relevant team of Xiaomi. Leica looks forward to providing more joint research and development products to be sold around the world, so that users all over the world can better enjoy the quality of mobile photography. The two sides also discussed product planning for 2023.

As Eschweiler, Leica's global commercial director, said at the press conference: "the comprehensive technical cooperation between Leica and Xiaomi has redefined smartphone photography. We believe that with Xiaomi's technological strength and Leica's optical attainments, we can work together to shape the future of smartphone photography."

According to reports, from March 8, Xiaomi 13 and Xiaomi 13 Pro will be sold throughout Europe, Southeast Asia and the Middle East. As Xiaomi and Leica image strategic cooperation products for the first time out to sea, can they be sought after by users all over the world? Let's wait and see.

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