Shulou(Shulou.com)11/24 Report--

Since it was fully launched in the domestic market in November last year, vivo's new generation of high-end imaging flagship X90 series has won "Top flagship of the year", "King of Tianji 9200", "King of one inch", "King of Android" and other media and users with excellent market performance, and has been selected as "Image flagship of the year" and "most popular Innovation and Technology Product of the year" by all authoritative media.

In 2023, the series will continue to expand overseas markets on behalf of the high-end flagship of the vivo brand, and will be sold in Southeast Asia, South Asia, Europe and other markets one after another, bringing a comprehensive and excellent video experience and performance to global consumers.

Flagship quality helps vivo win 2022 of the domestic share.

At the beginning of the launch, vivo officials said that the X90 series is not only the pinnacle of image performance, but also a model of annual design. Not only in the performance, system, audio and video effects and other aspects of comprehensive upgrade, but also to comprehensively enhance the dual-core computing power, self-developed image algorithms and industry-to-the-highest standards of optical devices, bring beyond imagination of the image experience.

In its first week on the market, sales of the vivo X90 series surpassed those of the past, setting an all-time high for the X series. Among them, the initial sales volume of the X90 has tripled compared with that of the X80, and the sales of the X90 Pro and X90 Pro + are four times that of the X80 Pro. At the end of December last year, the vivo X90 series won the first place with a 24% domestic market share in the price range of 3500-5000 yuan. After the X80 series, it once again leads the Chinese market in the price range of 3500-5000 yuan of high-end mobile phones, which is far ahead of the second place by three times.

According to the IDC report, led by the high-end flagship models of the X series, the vivo phone finally won the top spot in the Chinese market in 2022 with a market share of 18.6%, which once again proved its strong market appeal.

Dual-track R & D, collaborative industrial chain to continuously improve the performance of high-end products

Huang Tao, vice president of vivo products, said: "vivo insists on combining in-depth independent research and development with in-depth joint research and development, constantly enhancing user insight and technology awareness, and gradually forming a differentiated and iterative underlying core competence." In the X90 series of products, vivo once again joined hands with MediaTek and Qualcomm to carry the latest generation of SoC platforms from the two major manufacturers in the world-- Tianji 9200 and Snapdragon 8Gen2. It has deeply jointly developed in the fields of video, games, AI and so on, thus stimulating the performance potential of SoC chips to the greatest extent.

In order to improve the computing image ability and display fluency, and optimize the dual-core computing power coordination, vivo launched a new generation of self-developed chip V2 through reconstruction and upgrade, creating three parts: on-chip memory unit, AI computing unit and image processing unit. Bring 4K supersensitive "night vision" and night scene video capabilities to the vivo X90 series, help the X90 series to become the "night god" in the mobile phone world; at the same time, optimize the computing power deployment between V2, Tianji 9200 and Snapdragon 8Gen2, bring the double explosion of image performance to the vivo X90, and help the vivo X series enter the era of ultra-high-speed two-core collaboration.

With user experience as the core, vivo and its supply chain partners continue to make breakthroughs in technology convergence, jointly explore the future development direction of smartphones, and contribute to the continued success of the vivo X series in the global high-end market.

Deepen cooperation and join hands with Zeiss to improve the limit of mobile images

On the imaging side, vivo announced a partnership with Zeiss in 2020, and the two sides also jointly built a joint imaging laboratory to provide consumers with the most advanced product experience by combining cutting-edge optical technology with smartphone innovation. The cooperation between vivo and Zeiss not only involves the field of optical hardware, but also goes deep into the underlying image algorithms, including X series of highly acclaimed "Zeiss Natural Color", "Zeiss Portrait Lens package" and a series of mobile image innovations, all of which are based on deep cooperation.

Thanks to the excellent performance of the image, the vivo X80 series has an excellent reputation and is popular at home and abroad. Many overseas media recognize the performance of X80 in night scene photography, high-definition picture quality and so on, and evaluate it to reach the first-class level of professional video phones.

On the X90 series, vivo has once again deepened its cooperation with Zeiss, bringing full-link upgrades and self-breakthroughs from lens modules, photosensitive elements, chip optimization to self-developed algorithms. Among them, X90 Pro + also relies on full-focus Zeiss four photos to create a "flagship, better flagship" king combination, which aims not only to become the main camera for most users, but also to target the "backup camera" for professional photographers.

The X90 Pro and X90 Pro + are equipped with Zeiss's one-inch T * subject, which makes the mobile phone image step into the threshold of a professional camera. In addition, the vivo X90 series comes with an upgraded Zeiss T * coating standard for all lenses, and a combination of "ALC subwavelength bionic structure coating" on the one-inch lens and SWC ultra-low reflective coating on the X90 Pro + to more effectively eliminate glare and ghosts, resulting in a clearer picture.

Overall, vivo launched on the X90 series the flagship joint research and development of SoC platform, Zeiss one inch T * main shot, BOE Super Retinal Eye Protection screen and other industry chain collaborative research and development achievements, establishing a new industry paradigm led by mobile phone manufacturers and open cooperation. Based on independent research and joint research and development, the vivo X90 series has made its industry debut in the research and development of multiple devices, chip technology and algorithm construction, and has become a leader in technological innovation and concept innovation in the industry.

At present, the X90 and X90 Pro have been listed and sold in Malaysia, opening the curtain of the X90 series to overseas markets. It is expected that the X90 Pro is scheduled to enter the European market in the first quarter of 2023, the first batch will be sold in countries such as France and the Czech Republic, and then more European markets; from the second quarter, X90 and X90 Pro are scheduled to be sold in markets such as Thailand and India. With the continuous popularity of the vivo X90 series in the domestic market, the product reputation has also spread overseas. With the technical gold content in the products, it will not only help vivo to open its position in the industry competition, but also is expected to break through the expectations of the global market and consumers, and inject new vitality into the high-end mobile phone consumer market.

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