Shulou(Shulou.com)11/24 Report--

During the Mobile World Congress in Barcelona, Huawei released the annual trend report of Huawei Image XMAGE 2023. This is the first trend report released by Huawei since it launched its new mobile video brand XMAGE in 2022. Based on the XMAGE brand, Huawei's mobile image strategy mainly focuses on three dimensions: technological innovation, shooting experience and image culture.

Li Changzhu, vice president of Huawei's terminal BG strategy Marketing department and judge of the new video contest, said that images have become the common language of people all over the world, and mobile phones are playing an increasingly important role in this new trend. He released the latest trend report at the XMAGE salon on the theme of mobile image trend insight. Based on the contributions of the new video contest, the report makes an in-depth study and analysis of the trend of image works taken by Huawei mobile phone users.

Li Changzhu pointed out: "the birth of XMAGE marks a new stage of mobile imaging. We are committed to bringing a unique, beautiful and extraordinary mobile image experience to users around the world through scientific and technological innovation, and jointly build a mobile image culture." According to research, more than 1.4 trillion photos are taken around the world each year, more than 89% of which are taken through mobile phones.

During the event, leaders from the cultural and artistic circles, top photographers, visual sociologists and student representatives shared their insights on innovation and culture, the main findings of the report, and the future development of mobile images.

The audience listened to the speech at Huawei Image XMAGE Salon.

"the combination of technology and art such as architecture can produce great results," said CEO Benedetta Tagliabue, founder and founder of EMBT Architects in Spain. "the report released by Huawei is a good proof of this. I am glad to see that Huawei is inspiring users around the world and leading the way to explore the future of mobile images."

The famous architect Benedetta Tagliabue made the opening speech for the event.

"innovations in smartphone photography are revolutionizing the imaging industry, helping people redefine how to express what they see every day," said CEO Chandran Nair, founder and CEO Chandran Nair of the Global tomorrow Institute, a think-tank. "Technology can not only improve the quality of video works, but also help ordinary people create meaningful and influential works at any time."

The images captured today are more worthy to be shared with others than ever before, and smartphones have a growing impact on the photography experience.

Nichole Fernandez, a visual sociologist and one of the main authors of the report, said of the Huawei phones that filmed the competition works: "it can be seen from these contributions that these phones have a very powerful camera function, allowing every mobile phone user to become an image creator." Even people without professional training can become photographers, capturing moments they think are meaningful and creating entries they are proud of. Image creation is becoming more and more popular. "

Dr. Nichole Fernandez, a visual sociologist and one of the authors of the report, shared the keynote speech.

Huawei New Image Competition, held annually since 2017, aims to inspire mobile phone users around the world to create photography and constantly explore new ways of image expression and artistic pursuit. In the past six years, Huawei mobile phone users from more than 170 countries and regions have participated in the activities, with a total of nearly 4 million contributions.

This year, Huawei partnered with creative company FactStory to invite vision industry analysts to study photos and videos, share their insights on how contestants use Huawei phones to shoot, and focus on the sociological, psychological and emotional implications of these carefully photographed images.

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