Shulou(Shulou.com)11/24 Report--

CTOnews.com Nokia today announced plans to change its brand logo for the first time in nearly 60 years, using a new logo (shown below) to match the company's focus on aggressive growth.

Nokia's new Logo

As you can see from the picture, the new Logo consists of five different shapes that make up the word Nokia. In addition, the iconic blue background of the old Logo has been replaced with a range of colors.

"This (old Logo) is about smartphones, and now we are a business technology company," Nokia CEO Pekka Lundmark told Reuters. "

After Lundmark took over as CEO of struggling Nokia in 2020, he laid out a three-phase strategy: reset, accelerate and expand. With the completion of the reset phase, Lundmark indicates that the second phase is about to begin.

While Nokia still aims to grow its service provider business, selling equipment to telecoms companies, its main focus now is selling equipment to other businesses.

"Our enterprise business grew 21 percent last year and now accounts for about 8 percent of our sales,(or) about 2 billion euros (CTOnews.com notes: currently about 14.68 billion yuan), which we hope to increase to double digits as soon as possible," Lundmark said. The signal is very clear that we only want to get into businesses where we can see global leadership. "

Nokia's shift to factory automation and data centers will also put them in competition with big tech companies like Microsoft and Amazon. Lundmark said: "There will be many different types of cases, sometimes they will be our partners... sometimes they can be our customers... I believe there will be cases where they become competitors. "

Nokia Corporation is a multinational company headquartered in Espoo, Finland, primarily engaged in the production of mobile communications equipment and services. Nokia was founded in 1865. At that time, it mainly focused on logging and papermaking. Later, it also successively produced rubber shoes, tires, cables, mobile phones, personal communication equipment and health equipment. At present, its core business is mainly communication basic business and advanced technology research and development and licensing.

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