Shulou(Shulou.com)11/24 Report--

CTOnews.com, February 25 (Xinhua)-- with the downturn in the consumer electronics industry, China's audio market has shifted, declining for the first time in 2022, according to a research report by RUNTO Technology. In the market segment, intelligent speakers are going from bad to worse; the once-booming phenomenal product true wireless (TWS) Bluetooth headphones also suffered a downward blow from the market after entering the era of stock replacement due to the reduction of new users; others, including Soundbar and stereos, as well as traditional speakers and headset products, all showed a downward trend to varying degrees.

According to the monthly tracking of China Audio hardware Retail Market (China Audio Products Retail Market Monthly Tracker) released by RUNTO, Tuyuan Pixabay's overall audio hardware market sales in China fell from 260 million units in 2021 to 220 million units in 2022, down 16.2% from the same period last year.

From 2020 to 2022, the sales structure and changes of China's audio hardware market, units: ten thousand game TWS Bluetooth headsets, desktop home speakers and panoramic sound Soundbar with rear ring have become the key market segments for manufacturers' layout and competition in 2022.

Among them, the desktop speaker with a unit price of more than 2000 yuan is eye-catching, and the unique shape, exquisite appearance, textured product material and brand story are the main factors of its premium. This kind of products can not only let consumers get auditory enjoyment, but also play a role in beautifying space, promoting home decoration and personal taste. Data show that in the Chinese market in 2022, the sales penetration of desktop speakers worth more than 2000 yuan in traditional speakers has been close to 30%.

For a long time, the middle and high-end household desktop speakers are dominated by international brands, including the Nordic simple and luxurious Bauo, the ultra-high-looking glass Harman Catton and the retro stable style Marshall. In 2022, MORRORART's dynamic suspension transparent lyrics speakers stand out and become the products favored by consumers.

According to RUNTO, MORRORART's online market sales exceeded 150 million yuan in 2022, nearly doubling its market share in the traditional speaker market to 2.5 per cent from 1.2 per cent last year. On such products, the special lyrics and background effects of the emotional screen satisfy the vision of consumers, making the screen integrated into the traditional speaker products.

MORRORART online market sales performance from 2020 to 2022, unit: ten thousand units, hundred million yuan Loto Technology (RUNTO) divides the development cycle of emerging intelligent hardware categories into five stages: budding period, exciting period, trough period, take-off period and mature period. CTOnews.com learned from the report that in recent years, smart speakers are going through a market trough due to poor user experience and serious product homogenization, waiting for new technological breakthroughs and innovations to bring new application scenarios.

A schematic diagram of the development cycle of emerging smart hardware (smart speakers) RUNTO predicts that China's overall audio hardware market will stabilize and rebound in 2023, with sales reaching 240 million units, an increase of 9.1 per cent over the same period last year.

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