Shulou(Shulou.com)11/24 Report--

According to the 2022 China Digital Marketing Trend Report, content marketing revenue has continued to rise over the past year, with a compound growth rate of 57%. Among them, Daren Marketing attracts brand attention and attention by virtue of its outstanding content ability and transformation ability, becoming a must for brand marketing.

On February 22, the fast-hand "2023·Incremental Effect" magnetic conference was held, focusing on releasing new business volume and comprehensively increasing customer value, exploring the deterministic growth path of business. Among them, in the aspect of talent cooperation, magnetic star aggregation can help brands realize efficient talent marketing and release content marketing value. By the end of 2022, the overall number of people settled in Magnetic Star is close to 2 million, and the proportion of commercial content explosion in the second half of 2022 is nearly 25%. The commercial value of fast-handed people continues to grow, attracting more and more brand attention and favor, and the customer satisfaction of Daren marketing continues to improve, resulting in a continuous increase in order volume. Compared with 2021, the number of orders for star gathering in 2022 increased by 77%.

Fast hand said, 2023 magnetic star will focus on more accurate matching, better effect, better experience three upgrade strategies, comprehensively help brand main efficiency growth. In terms of matching, magnetic star aggregation upgrades data capability, through the whole station data through and business data calibration, so that people match faster and more accurate; at the same time upgrade recommendation ability, through various lists and talent pool, so that people cooperation more basis.

In terms of effect, Magnetic Star will upgrade product capability, and further improve the marketing effect of people with the help of content traffic exposure upgrade and marketing component optimization. Provide personalized marketing solutions for different demands of different industry brands on talent marketing. For example, Netease game Spring Festival winter holiday node promotes egg party, game and cross-border multi-dimensional planting grass, realizing the sound volume of TOP3 list in the station, the total broadcast volume of talent content exceeds 1 billion, and the number of topic works reaches 500,000.

In terms of experience, China Star Group improves platform infrastructure products, optimizes cooperation and full links, improves the overall rate of people's network connection by about 10%, and realizes flow pool expansion and overall conversion rate improvement with flow boost 2.0 upgrade, as well as full coverage of post-investment data dimension and hourly output. In addition, Magnetic Star will also work with ecological partners to upgrade service capabilities, based on the agent capability model, to improve the training and evaluation system of Star agents. At the same time, in terms of service provider management, Magnetic Star has selected 10 service providers. In the future, it will continue to focus on establishing standardized implementation and cooperation links for service providers, continuously expand the market influence of service providers, and realize efficient connection between service providers and demanders.

The conference also released the annual list of magnetic stars, making comprehensive evaluation and ranking of talents and agents based on content ability and business ability, presenting more business opportunities for brand marketing.

On the talent side, there are three lists: the list of people with the most commercial value of the year, the list of people with the most appeal of the year and the list of people who are most popular with industry brands of the year. From the three directions of talent value, appeal and customer selection, combined with the "five-force model," the multi-index data measurement is carried out on the talent ability, reflecting the high undertaking ability of magnetic star gathering people in commercialization. Among them, relying on high-level creation and operation, a quiet pig and small mouth Erbai respectively ranked first in the list of the most commercially valuable people of the year and the list of the most appealing people, while learning sister, wheat seven, I am Grandma Tian, Yang Di and Ye Gongzi Ye ranked the most popular brand in transportation, clothing accessories, IT electricity consumption, food and beverage and beauty industry respectively.

On the agent side, Magnetic Star released the list of agents with the most commercial value of the year, the list of best innovative marketing agents of the year and the list of agents with the most potential of the year from three aspects of commercial magnitude, marketing innovation and rapid growth, and selected the head representatives in the marketing service field of fast-hand people. Red Sky Culture Media (Beijing) Co., Ltd., Beijing World Wide Web Advertising Co., Ltd., Huayang Lianzhong Digital Technology Co., Ltd. are on the list.

At present, magnetic stars show a broad commercial soil for fast-hand marketing. In this magnetic conference, the multi-dimensional upgrade scheme of Juxing will also bring more efficient talent matching, strengthen the ability of fast-hand content marketing, and strengthen the overall service ability for brand owners.

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