Shulou(Shulou.com)11/24 Report--

CTOnews.com February 24 news, according to EInk electronic paper news, February 7, 2023, MTR (Shenzhen) took the lead in Shenzhen Metro Line 4 train on the first batch of 4G smart handle, this is the world's first 4G color electronic paper smart handle Sheng Shiwei Jie (Beijing) Advertising Co., Ltd., authorized by MTR (Shenzhen), and Changsha Fengzhao Communication Technology Co., Ltd., the director of the Electronic Paper Industry Alliance, jointly launched.

▲ image source EInk electronic paper, this intelligent handle uses two pieces of 5.65in color electronic paper, with the help of 4G network and technology, through the handle system management background to push the advertising content to the intelligent handle device, to complete the collaborative release of advertising information in a short time, to achieve an one-click delivery, efficient and fast, energy saving and environmental protection and other features.

The traditional handle needs to be reprinted and stored in each advertisement, which is not only time-consuming, but also a waste of paper and many other unenvironmentally friendly factors; the trouble of advertising replacement leads to low frequency of advertising update, limited commercial value, low advertising price and so on.

With the intelligent handle of electronic paper, advertisements can be changed at any time to cooperate with the construction of a smart city. In addition, the electronic paper intelligent handle can also provide rich forms of interactive advertising content, and can also better cooperate with subway operation units and relevant urban management departments to release effective emergency management information. such as epidemic situation, typhoon, earthquake or air defense early warning.

Compared with other outdoor advertisements, the subway has a huge flow of people, and the intelligent handle can display multiple advertising pages dynamically and accurately according to different times and places. Traditional handle advertisers must put advertisements for the whole train on a monthly basis. nowadays, using 4G color electronic paper intelligent rail grip, it is possible to realize time-sharing according to the number of handles, helping advertisers to achieve brand promotion, promotion, drainage and other demands. it has formed a brand-new time-sharing advertising system in rail cars.

CTOnews.com friends have the opportunity to take Shenzhen Metro Line 4 and pay attention to it.

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