Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizens for the clues delivery! February 24 morning news, JD.com will be online "10 billion subsidy" channel rumors recently aroused widespread concern in the industry. An internal email from JD.com exclusively obtained by Sina Technology shows that JD.com has started the internal testing work of "10 billion subsidy".

Prior to this, it was rumored that JD.com planned to launch the 10 billion subsidy channel at the beginning of March to wage war against pinduoduo. JD.com did not respond positively to the authenticity of the news. And a JD.com internal email leaked, confirming the news.

According to the email, in order to subsidize 10 billion yuan to have a better user experience, the internal public trial priority experience will be opened to JD.com 's internal colleagues. JD.com also set up a special reward for employees who participated in internal testing and found vulnerabilities in the system.

The email message shows that the email was sent at noon on February 23, which means that JD.com has started an internal test of the "10 billion subsidy." According to the internal report plan of JD.com revealed by the media earlier, JD.com 's "10 billion subsidy" will be completed on February 24 to launch the bidding system. Judging from the internal test time of the email exposure, the project has been advanced.

According to insiders close to JD.com, JD.com created a "10 billion subsidy" project, which will cover all categories.

In an internal speech by JD.com at the end of 2022, Liu Qiangdong stressed that "low price is the most important weapon for JD.com 's success in the past and the only basic weapon in the future."

As of the press release, JD.com still had no official response to the specific contents of the above-mentioned JD.com internal email, as well as the relevant information about the "10 billion subsidy."

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