Shulou(Shulou.com)11/24 Report--

On November 22, vivo X90 series mobile phones were officially released. As the "beginning of the new decade" of vivo X series phones, and also the most representative high-end imaging flagship in the smartphone market, X90 series mobile phones are equipped with a number of industry debut components and innovative technologies, especially the new self-developed chip V2 and Zeiss one-inch T * main photo, so that the X90 series has an extremely strong night scene shooting ability.

In order to better demonstrate the image strength of the vivo X90 series, and also another practice of the concept of "the pleasure of humanity" by vivo, on November 28, vivo shared the classic national cartoon "Nezha Naohai" shadow play created by the United Art Film Studio. The ability of vivo X90 Pro + powerful 4K super-sensitive "night vision" with self-developed chip V2 shows the charm of shadow play incisively and vividly, as well as its real hard core strength.

Zeiss's one-inch T * main photo, the golden-eye shadow play in the dark, also known as "shadow play" or "light shadow play", needs to illuminate the silhouette of characters made of leather with light sources such as candles, and the audience and performers are also in a dark environment. This is the millennium culture and art of light and shadow.

In this 4K short film, the faint candle light on the back of the shadow play is the only light source of the whole play, and the whole shooting environment is extremely dark, which is undoubtedly a great challenge to the mobile phone image.

So how is vivo X90 Pro + implemented?

First of all, it is far ahead of Zeiss's one-inch T * main photo.

This is currently the largest large background camera in the industry, and the sensor size is the same as that of SLR cameras such as Soni Heca. A larger bottom means stronger photosensitivity and stronger ability to capture light in the dark.

During the shooting of the shadow play "Naha Naohai", the details that could not be captured by the naked eye in the dark environment were clearly seen by the Zeiss one-inch T * main photographer, and there was no escape at the end of the autumn.

The vivo X90 Pro + outsole also features the industry's largest f / 1.75 aperture and "1G+7P Lens" BUFF addition, ultra-low dispersion and high transmittance glass lenses, and a brand new ALC subwavelength bionic structure coating to further eliminate glare and ghosts and make the imaging color details rich and delicate.

However, even with the largest bottom in the industry and the most advanced lens module and coating technology in the industry, it is still far from enough to completely shoot the shadow play "Nezha Naohai". We know that many mobile phones also emphasize the ability to shoot at night, but this ability is only shown in the sample, in the shooting frame, we can not see the final sample imaging effect, which is equivalent to the cameraman being blindfolded. Shooting in the dark, you never know what you've got and what the picture looks like until you click the stop recording button, but this is also a common problem for all Android phones.

Therefore, if you want to shoot in a dark environment, you must require that the mobile phone screen is no longer a simple "viewfinder", but like a professional movie "monitor", even in a pure black environment, you can still get a picture full of details and rich colors.

So how does vivo X90 Pro + do that?

Self-research chip V2, ignite the imagination bound by the dark, this is inseparable from the second big move of vivo-the newly upgraded self-research chip V2.

First of all, vivo self-developed chip V2 introduces AI real-time processing architecture on the basis of low delay and high energy efficiency, which greatly improves the efficiency of processing and storage. Not only that, the self-developed chip V2 also writes as many as 19 kinds of "trump image algorithms" into the chip core, and adds the capabilities of AI-NR noise reduction, HDR tone fusion, MEMC frame insertion and so on, which can greatly improve the real-time AI noise reduction and HDR fusion effect of the original image information, and make the video shooting effect better.

In the early "display side", thanks to the blessing of V2, X90 Pro + can capture all the details and colors in the dark and present them on the phone screen like a professional "monitor".

So, in the video, we can see that even if the only light source in the picture is turned off, in the dark environment, X90 Pro+ is like an "extrasensory night vision device" in the dark, greatly improving the brightness and clarity of night scene photography. With X90 Pro+, there is no need to "shoot in the dark" in the dark environment, realizing the real WYSIWYG effect for any creator. Only by being able to see and see clearly can we inspire unlimited creative imagination.

If you can see it clearly, you have to be able to take a picture. The V2 chip greatly improves the brightness, tone and clarity of night photos, and strengthens the anti-shaking effect of movement, so in the final 4K effect, such as in the picture of "Night Pearl", after the video is magnified many times, the picture is silky and smooth, the details are still clear, and the colors are natural and real.

Especially the red night-luminescent pearl, which is so hot that there is no subtle change in expression during the fight. If you don't emphasize it, do you think these pictures were all taken by a mobile phone?

Why is the vivo X series the king of images? it all starts with the vivo XShot model, which was released in 2014, first introduced the F1.8 large aperture and optical anti-shake to the smartphone industry, and won the reputation of "best camera phone" that year, and the mobile imaging era of vivo also began.

Subsequently, each generation of X-series mobile phones will usher in various technological upgrades in terms of imaging, such as the backlight shooting brought by the X20, which enriches the user's shooting scene, such as the ultra-wide angle of the X23 domestic debut, which further expands the user's "breadth" of shooting; another example, the X30 series brings a periscope telephoto, breaking the limitation of space and being able to shoot clearly over a long distance.

Since the X50 era, in order to make users have a better anti-shake effect when shooting video, vivo also took the lead in introducing ultra-miniature anti-shake micro-head technology, which took the vivo image era to a new height.

In the x60 era, vivo brought a brand-new Zeiss image system, and established two strategic fulcrums of joint innovation and independent innovation, which has continued to this day.

In the X70 era, the professional video chip V1 developed by vivo made its debut, and the super-large X70 Pro + is still the only mobile phone in the world with four cameras with optical anti-shake. This mobile phone will be vivo in the image research and development willing to invest, willing to use materials of the spirit interpretation incisively and vividly.

If vivo confirms the image flagship status of X series from X50, then from 70 series it can be said that vivo has a foothold in the image flagship industry, while the birth of X80 series makes vivo's image flagship position in the whole industry stable.

In fact, from super bottom to micro head, from Zeiss images to self-developed chips, the advanced road of vivo X series images is also the deep cultivation and excavation of vivo's demand for consumer image pain points again and again, which is why vivo can achieve the image king and the steady progress of the high-end market in today's smartphone industry.

The pleasure of the humanities of the image, let the user obtain "achievement" this also leads to another topic, why vivo must cling to the image this road. I think the "humanistic pleasure" of vivo images is the best answer.

What is "humanistic pleasure"? In the official language, it is "through technological innovation to meet the needs of consumers, so that everyone can enjoy the fun of creation." In fact, "the pleasure of humanity" is another explanation of "user-oriented"-all innovation is based on the needs of users, which is the main reason for the continuous upgrading of vivo imaging technology.

Take the 4K "night vision" ability of X90 Pro + for example, in the past, it was very difficult for mobile phones to create in a pure black environment, but the public also had this demand, especially with the outbreak of the short video era, many people wanted to be directors in their lives, but limited by the equipment around them, they could only have ideas but could not do anything, while X90 Pro + provided this good creative platform. The super night vision ability is not afraid of any darkness, allowing consumers to shoot and create in any scene, and achieve achievements in creation to achieve the real "humanistic pleasure".

For example, the vivo X series mobile phone is far ahead of the portrait, vivo in order to achieve this goal, for a long time adhere to independent portrait lens, and in the x60 era, the introduction of Zeiss proud portrait lens package, so in the current vivo X series mobile phones, open portrait mode, you can take a sample portrait comparable to the professional single-shot camera, in the process, users once again get surprises and achievements.

Therefore, "the pleasure of humanity" has also become the unique cultural connotation of the vivo brand, and has become the most different and branded symbol in the current market, which is also one of the core reasons why vivo images can gain a foothold in the high-end market.

Vivo, inheriting the traditional culture with science and technology, "Nezha Naohai" is a monument in the history of Chinese animation. It won the Best Fine Arts Film Award in 1980, and it is also a lot of good memories of childhood in the post-80s and post-90s generations. And shadow play is an ancient folk traditional art in our country, it is the crystallization of ancient wisdom, and has a long history.

Therefore, vivo chose to shoot "Nezha Naohai" shadow play with X90 series, which is not only vivo's confidence in image technology, but also a practice of vivo inheriting traditional culture with science and technology.

In fact, in addition to creating a shadow show called "Nezha Naohai" with Shangmei Pictures, vivo has also conducted cross-border "cultural cooperation" many times, such as vivo and "National Treasure Exhibition season", using vivo X70 Pro + to take "ID photos" of national treasures in museum galleries with complex lighting conditions.

For example, vivo partnered with Henan Satellite TV to create a Tang Palace-themed video "Golden Age Hu Xuan Dance", which used vivo X80 Pro to jointly record Li Bai's dancing and sword playing at night; on the 22nd of this month, vivo announced the launch of the 2023 vivo Image plus Mobile Photography Competition, and also set up X90 "Millennium Image", advocating creators to combine mobile phone images with traditional Chinese literature to restore ancient Chinese poetry in the images.

These cross-border cooperation and video competitions are the best stages for the cultural influence of images, and these activities will more accurately and comprehensively convey the concept and pursuit of the vivo brand to a wider range of people, inspire more people with ideas and ideas, and let more users devote themselves to mobile photography creation.

On the other hand, these cross-boundary co-operation is in fact a "compliance with the trend" of vivo, demonstrating the deep integration of high technology and traditional Chinese culture. This is a win-win cooperation, and it will also have a positive and far-reaching positive impact on society as a whole and consumers.

Written in the end, vivo did not achieve today's achievements overnight, it is the result of a long-term doctrine, which is not only innovation, but also adhere to "user-oriented".

The ranking of domestic mobile phone share released by Counterpoint Market in the third quarter of this year shows that vivo is the mobile phone brand with the highest domestic market share, and the above results are also the best proof of the strength of vivo, which is usually "obscure".

It can be expected that on the road of image, vivo, which has been in the forefront, will also go faster and faster.

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