Shulou(Shulou.com)11/24 Report--

With the release of the 2022 domestic consumer-grade AR glasses sales report released by the third-party data agency iResearch Consulting. The sales results of a number of AR terminal hardware brands are placed in front of the market. According to the sales share of AR manufacturers in the report, Thunderbird Innovation won the first place in the industry with a share of 28.4% in 2022, Nreal and Rokid ranked second and third with a share of 25.1% and 21.0%, while INMO and Mijia ranked fourth and fifth respectively. Among them, Thunderbird Innovation, Nreal and Rokid occupy nearly 75% of the domestic consumer AR glasses market share.

According to the analysis of the report, compared with the discovery route of smart phones and other intelligent terminal devices, AR glasses achieved better results in the initial stage, and in 2022, AR glasses sales in the Chinese market still showed an upward growth trend, and the total shipment value is expected to exceed hundreds of thousands of units in 2023.

Specific analysis of the industry's first Thunderbird innovation brand, in 2022 Thunderbird innovation has released consumer-grade XR glasses Thunderbird Air and Thunderbird Air 1s. Among them, Thunderbird Air achieved the largest screen size of BirdBath AR glasses, the lightest in the same shape industry, and the first in the key optical index Eyebox industry, with excellent hardware to help the overall sales of the brand to achieve corner overtaking.

Thunderbird's innovative new work-Thunderbird Air 1s is upgraded again in display, sound quality, and ID design, and the industry's first superlinear unit 0.5mm stroke unit loudspeaker, is the first glasses product to win the China Electronics and Audio Industry Association "CGEC". Excellent hardware performance and product experience not only make Thunderbird innovation widely concerned by the industry, but also get good feedback from users and the market.

Generally speaking, the domestic consumer-grade AR glasses market still has a lot of room for development in the future, and consumers can also expect more excellent products to appear in front of us in the future AR market.

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