Shulou(Shulou.com)11/24 Report--

According to news in the morning of February 23, Beijing time, Elon Musk reportedly fired dozens of Twitter employees last week, including those working in advertising products, after Musk gave them a week deadline to turn around the company's advertising business.

It is reported that Musk laid off employees in the sales and engineering departments, the third round of major layoffs since Musk took over Twitter in November last year.

Just before the layoffs, Musk told advertising product staff to change the way ads target users on personal information sources and give them a week to make changes, the report said. It is not clear whether the laid-off employee was fired because he missed the deadline.

Musk had previously said that Twitter had "the worst advertising relevance on the planet" and apologized on social media for showing users "so many extraneous and annoying ads".

"We are taking [obvious] corrective measures to tie ads to keywords and themes in tweets, just as Google has done with search," he tweeted on Friday. This will greatly improve text relevance. "

Musk has laid off more than half of the company's staff since the acquisition of Twitter. The billionaire is known for fighting for tight deadlines at Twitter and his other companies.

According to reports, Marcin Kadluczka, one of the employees laid off in the company's latest round of layoffs, reported directly to Musk and was in charge of the engineering behind Twitter's advertising business. After leaving the company, Kadluczka posted the news of his dismissal on Twitter, which seemed to refer to Musk's one-week deadline.

"I believe Twitter can really improve the effectiveness of advertising in 2-3 months (not necessarily within a week)," he tweeted on Saturday. I hope I can really get fired, not suspended. "

A Twitter spokesman didn't respond to a request for comment.

It is said that Musk's Twitter advertising business plan seems to emulate Google's advertising positioning method, which is to show users ads related to the keywords they search on the platform.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.