Shulou(Shulou.com)11/24 Report--

"it's always been like this, isn't it?"

People often talk about "the new atmosphere of the New year", but just a few days after the New year this year, players who are too busy in mobile games have not been able to wait for any "good lottery". Instead, they have ushered in a blow to the head of the "game service".

On February 7, just two days after the Lantern Festival, "the boss is too busy" officially announced that the game would be suspended and set out a standard "death process": stop registration, download and recharge functions after three days, and shut down the server three months later. At the same time, all data are completely erased.

Because the background setting of the game is knight-errant jianghu, perhaps it is for a "jianghu warmth", to a decent farewell, before the official announcement of suspension of service, the official also wrote a farewell letter to players.

In the whole mobile game circle, the shutdown of the game is nothing new. Looking back on 2022, there were more than 70 games out of service, and many big companies are inevitable. In such a cruel competition, any "parting" will not be too surprising.

NetEase's Apocalypse of the Book of Fantasy, which stopped serving things here in February last year, is relatively insipid, and can only be regarded as a doomed "tragedy." generally speaking, all this will soon be forgotten, but after three days, the attitude of the game officials has changed greatly. they announced the decision to suspend service and continue to retain the game data.

According to the official view, what prompted them to change their minds was really a piece of "jianghu tenderness", and it was the reluctance of the players who moved them.

Just looking back at the player's side of the speech, the words and attitude are difficult to say gentle, more like a struggle with anger.

1 before 2020, the market of domestic B women's games was relatively monotonous, until this year, all kinds of manufacturers showed their moves one after another, and the country B games ushered in a hundred flowers blooming.

"the boss is too busy" developed by Huaqing Feiyang is one of them. With a more outstanding plot, this antique B game also had a shining moment, when it was first launched, it reached the top of the iOS free list. However, with the gradual operation, compared with the "undetermined event book", "painting travelers in time and space" and other competitors with higher development standards, it gradually appears to be inadequate.

Among all kinds of games, the B-Girl game can be regarded as a relatively special type. Compared with the various high-intensity volumes of other games, the point that female gamers pay attention to is rather "simple".

From "eye karma" to "karma", players can put themselves into the perspective of the female host, or simply enjoy the interaction between the female host and the male host. No matter which kind it is, through the card face and the plot, you can weave the rare romance in life. Because of this special immersive experience, players can have deep emotional sustenance to the characters in the game, which is absolutely sincere to the players of the second game.

And "the boss is too busy" with rare special world outlook themes and traversing settings on the market at that time, once gained a group of loyal players.

However, players who are "too busy" are aware of the clue long before the announcement. The most obvious sign is that several major festivals have passed, but the game has been slow to update the card and the main line, but all kinds of reproduction activities take place in turn.

At first glance, what is arranged on the calendar is not new content, but recharging activities. There is a suspicion of "making a profit and running away", which has aroused the concern of many people. In the end, it turns out that the player's concerns have come true.

Most of the time, after the news of the shutdown of the game appears, the players outside the circle will generally flock to take a look and leave, and those affected players can only admit their own bad luck.

But obviously, "the boss is too busy" players can not accept such an outcome, they decided to protect their rights. In addition to protesting on the official Weibo account, today's game Chao is full of players complaining against the operator.

"Dayong" is the world of the game. Tuyuan Weibo user @ Xing Kite _ has some players organized spontaneously, encouraging people to complain to rights protection websites and calling on people to count their Krypton gold records. put it together as evidence against the game official: recharge activities are frequently opened before stopping service, and the game operator is obviously suspected of cheating consumers.

In some activist announcements, players' goals appear to be "ambitious"-not only to keep the game, but also to keep the authorities running seriously, or switch to a buyout system that preserves data.

Coincidentally, the "March 15" Consumer Rights Day, which brings people "surprises" every year, is less than a month away. although they are not sure that in all kinds of "fake", "the boss is too busy" can attract the attention of this "anti-counterfeiting storm", but at least give players a kind of confidence.

2 players can have such a struggle, and the industry's previous "strange case" can not be separated from the relationship-the re-opening of the "cloud feather coat".

Judging from the origin of "Yun Shang Yu Yi", the beginning of this 3D antique costume game is not small. Xishanju developer and Tencent release once tried to wrestle with the veteran costume game "warm" series.

Three years later, the attempt ended in failure, and officials showed no mercy, with a suspension notice directly abandoning players in the "cold winter". Looking back at history, the actions of "Yun Shang Yu Yi" that caused dissatisfaction among players, such as opening up and recharging activities before closing the service, are similar to those of the "younger generation".

However, with the continuous struggle of players, this incident attracted the attention of the China Consumer Association, which suddenly changed the development of the matter, and this incident was listed by the China Consumer Association as one of the top ten consumer public opinions in 2022.

After that, the official announced the suspension of the customs service plan, although there is no way to know the detailed reasons for the official "change of heart", but the intervention of the China Consumer Association undoubtedly played a certain role, and this incident can be regarded as the "first time in the world" in the industry.

Under the Weibo of the China Consumer Association, the gathering of the aspirations of other players may be due to the unanimous audience of the game. in the view of those who are too busy, "Yunchang Yuyi" is like a "revolutionary ancestor". Its deeds have proved the feasibility of "safeguarding the rights and interests of players".

But for now, the fruits of victory in the name of "Yun Shang Yu Yi" are not as sweet as players think. At least the players of "Yun Yi Yu Yi" underestimate the next question.

Although the server and data of "Yun Shang Yu Yi" have been saved, the game has also fallen into eternal stagnation. The unattended game world, like a "vegetative", although it maintains its normal operation, there will be no more content updates, so in such a "lifeless" world, not many people will be willing to stay for a long time.

What is more serious is the technical problem. Official abandonment means that the game will stop maintenance and no one will repair the BUG. Gradually, some players will even have problems with normal games. From this point of view, even if officials can hold on to the server, "destruction" is only a matter of time.

In addition, the passive position of the player has not changed at all, and the official changes to the game remain unrestricted.

In August last year, Yun Chang Yu Yi made an intriguing update. This update did not add substance, but cut off the access to paid currency.

In the previous time, although Yun Shang Yu Yi closed the recharge channel, with the "mosquito legs" provided by check-in, daily tasks and play rewards, players could add up and be as self-sufficient as retirement. However, after the update, the rewards of these paid currencies have all been replaced with ordinary currencies.

For "cloud clothes and feather clothes", the payment currency is an important means to obtain new clothes, and the loss of these small gains means that the player's collection progress has directly come to a standstill.

In the eyes of players, this is like the official "strange spirit of yin and yang", which is a kind of malice to drive away players in disguise. for those players who still stick to the game, it is undoubtedly the helplessness of "mute and Huanglian", and with the heat of attention dissipating, this time no one can interfere, no one will make decisions for the players.

In the face of such a situation, passers-by can not help but persuade the players:

"now that it's all like this, you might as well let yourself out of it, and there's no need to struggle."

For many people, "playing mobile games" is already a common thing. Almost everyone has to install several games on their mobile phones.

After investing energy and wealth, games are not only a pastime for many people, but also have a deeper meaning. However, it is a pity that the end of almost every mobile game is only closed after being erased the data, and then exists in people's memory, the only difference is the time sooner or later, often at this time, players except sigh, often powerless.

Of course, sometimes, in addition to suspending service, living games can also bring new tricks to people's eyes.

In January this year, the two-dimensional mobile game "Qianyue traveler", which had just started serving for about three months, suddenly came to the operation of "deleting files and reopening".

Officials claim that for various reasons, they have decided to completely "restructure" the way the game is played, so they will stop updating the content of the game and focus on developing a new version, while the detailed plan and schedule are completely missing. only the sentence "looking forward to the day we meet again" is left at the end.

In emotion and reason, players can obviously feel unreasonable, but there is no reason at all, which is undoubtedly a huge blow to the player's emotion and confidence, with the further spread of adverse rumors about developers, it is to let people into a jittery situation.

In addition to perceptual twists and turns, from a rational point of view, the struggle between players and developers is undoubtedly related to the scope of legal disputes over "digital assets".

In recent years, the discussion on how to dispose of digital assets has gradually begun to attract attention. For example, the player community has discussed the inheritance rights of Steam accounts before: Steam officially stipulates that Steam accounts cannot be inherited, and accounts only belong to individuals and cannot be transferred, so how to ensure that players still have relevant rights and interests in their virtual property after they die for some reason?

Steam's user agreement rejected the possibility of transferring virtual property as well as the recent Blizzard withdrawal event, which undoubtedly attracted enough attention. Even if the players in the national area denounced Blizzard's injustice to arouse the concern of the Consumer Association, the wind direction of public opinion is almost one-sided, but as a result, players are still the biggest losers and do not have any effective means to fight. In the whirlpool of people "watching fun", they can only laugh and cry helplessly.

The current situation that users are in a weak position has not changed substantially.

Back at this moment, their so-called "victory" seems too reluctant, whether it is "Yunzhuanyi" or "the boss is too busy". So far, the official of "the boss is too busy" has only stayed on the shelving of the service plan and "further listening to players' opinions".

However, from an optimistic point of view, the consciousness of players has begun to change, although the strength of resistance is meager, but it is by no means waiting to die. From the quiet obedience of most online games to the struggle through various channels and attracting the attention and intervention of regulatory authorities, when more and more people begin to realize their ownership of their virtual property, "survive or destroy". It can no longer be one side of the story.

This article is from the official account of Wechat: game Research Society (ID:yysaag), author: Leon45

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