Shulou(Shulou.com)11/24 Report--

CTOnews.com news on February 22, according to RUNTO's "Chinese mainland LCD Digital signage Market Analysis Quarterly report (China LCD Digital Signage Market Analysis Quarterly Report)", in 2022, Chinese mainland LCD digital signage shipments of 503000 units, down 56.4% year on year, is the lowest level in recent years before and after the epidemic.

According to the scene, the LCD digital signage in this report is divided into indoor and outdoor LCD digital signage. Indoor LCD digital signage includes ladder media and non-ladder media products, non-ladder media products include vertical, wall-mounted, horizontal digital signage, electronic meal plates, electronic water signs, poster machines and so on. Outdoor LCD digital signage products only count outdoor LCD digital signage all-in-one products (CTOnews.com Note: does not include LED screen, LCD splicing wall and other large display products).

Within the statistical scope, indoor LCD digital signage shipments accounted for 97%, outdoor LCD digital signage accounted for 3%. The proportion of indoor shipments increased by 1.6 percentage points compared with 2021, while the corresponding decline in outdoor share was mainly due to tourism, community construction, urban transportation, commercial real estate and other continued to be hit hard by the epidemic, lack of application demand.

Chinese mainland LCD digital signage market shipments in 2019-2022, unit: thousands,% indoor: ladder media equipment has been in the doldrums for a long time; sizes are concentrated on 43 and 55 inches, according to RUNTO data, indoor LCD digital signage shipments in 2022 are 488000 units, down 55.7% from the same period last year. Among them, ladder media accounted for 19.7%, up 1.4 percentage points from the same period last year, and non-ladder media accounted for 80.3%.

Ladder media showed that 96000 sets of equipment were shipped, down 52.3% from the same period last year. The two ladder media giants made a large-scale point expansion in the customer grab war in 2018, and then began to optimize the inefficient point for a long time, so the ladder media showed that the equipment market fell with the market.

Non-ladder display equipment shipped 392000 units, down 56.4% from the same period last year. The shipments in 2022 were mainly wall-mounted advertising machines for product promotion, accounting for 46.8%, followed by vertical / vertical advertising machines mostly used for the display of goods in department stores, accounting for 34.9%.

In terms of size, indoor applications are mainly 40-49 and 50-59 inches, accounting for 22.8% and 23.5%, respectively, with 43 inches and 55 inches accounting for the highest proportion.

From 2019 to 2022, Chinese mainland indoor LCD digital signage size segment structure, unit:% outdoor: 71% decline Q2 the most serious; community construction accounted for 22% data show that outdoor LCD digital signage shipments in 2022 was 15000, down 71.1% from the same period last year, with the worst decline in the second quarter, which was the worst affected by the epidemic.

The applications of outdoor advertising machines are concentrated in communities, transportation, commercial real estate, tourism and exhibition halls, of which communities account for 22%, up nearly 4 percentage points from the same period last year. In the intelligent community, relying on advertising machines to release information is a very important embodiment of community public service.

2019-2022 Chinese mainland outdoor LCD digital signage market shipments, unit: thousands,% 2023, the growth point of China's digital signage market is expected to be in the commercial department store retail, exhibition, transportation and corporate publicity industries. In the first quarter, subdivided scenes such as enterprise and government exhibition halls and sports centers have harvested a lot of demand. Throughout the year, RUNTO optimistically forecasts that the development of China's digital signage industry will recover strongly in 2023, with overall shipments reaching 670000 units, an increase of 33.2% over the same period last year.

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