Shulou(Shulou.com)11/24 Report--

At the beginning of 2023, looking for incremental space with more value potential has become the key for brands to seize the market. In order to help brands achieve growth and efficiency in all directions, Kuaishou Magnetic engine will hold a "2023 incremental effect" magnetic conference in Beijing on February 22nd. What brand growth opportunities will Kuaishou Magnetic engine bring at this conference? What kind of business ecology will Kuaishou build? The following four highlights of the conference can be seen in advance.

Highlight one: focus on traffic, scene and business, and break the brand growth with "incremental" thinking

In the stock era, the deterministic growth of brands benefits from the efficient help of the platform. At this magnetic conference, Wang Jianwei, senior vice president and head of commercial business of Kuaishou, will conduct a comprehensive analysis from the perspective of Kuaishou user ecology and business ecology around the theme of "breaking the stock era with incremental thinking". Fully release the incremental effect from the dimensions of flow, scene, commerce, etc., to help brands achieve in-depth management and bring fast-hand solutions to the industry.

Highlight 2: six capacity plates upgrade to "improve efficiency" to empower brand marketing

In the face of the demand for quality and sales after the brand enters Kuaishou, in 2023, Li Mingyang, the product manager of Kuaishou Magnetic engine, will bring a comprehensive upgrade from six major product capacity plates, such as scene, flow and data, and launch marketing growth solutions adapted to various industries, so as to provide a grasp for all aspects of brand management and improve the ROI of the whole store.

Highlight 3: a comprehensive interpretation of the method of "in-depth management", and an analysis of the fast path of brand entry.

In response to the challenges of the brand in terms of peak flow, changeable users, disconnected product performance and fuzzy measurement, Kuaishou Magnetic engine and Roland Berger previously jointly released the "White Paper on Business growth in New Market-Kuaishou New Market". At this conference, Dr. Li Bing, Roland Berger Global partner and Vice President of Greater China, will fully interpret the core contents of the White Paper and share the "NICE Deep Business method Model". Starting from the four hands of Kuaishou deep management, this paper shows the deep value of Kuaishou new market commercial depth management methodology to the future marketing solution.

Highlight 4: multi-point of view wonderful collision, building an integrated business ecology

At this conference, Ye Heng, the person in charge of Kuaishou e-commerce products, will bring the theme of "taking advantage of the situation and brand" fast "growth" to help brands meet new opportunities. At the meeting, Ye Heng will bring the e-commerce brand management method, focus on the "user-brand" consumption relationship as the train of thought, upgrade the global management solution, and build a new position of brand management in an all-round way.

In the round-table forum of the conference, Kuaishou invited experts from the brand and marketing industry to focus on the development prospects of the industry and jointly explore the driving force of the bipolar brand growth of "product and effect". In the marketing section of talent, Yuan Shuai, head of Kuaishou Magnetic Juxing business, will put forward three major upgrading plans for talent marketing to further promote the brand of talent with high efficiency. In terms of content marketing, Cheng Jie, head of innovative marketing for Kuaishou Magnetic engine, will also proceed from the content increment effect to provide a feasible reference for further precipitating brand value and activating global traffic pools. Wang Haifeng, a senior expert in brand solutions for Kuaishou magnetic engine, will bring deterministic marketing strategies to brands from the perspective of data management to help brands achieve overall quality improvement and revenue increase under the premise of cost control. In addition, Kuaishou will also release the "Magnetic engine Aha Brand Power Comprehensive Evaluation Model" and the annual list of influential brands at the conference to provide brands with quantitative criteria to measure the value of marketing.

Vientiane renewal, to go to the land of opportunity, in order to increase efficiency and build a harmonious ecology. On February 22, please pay attention to Kuaishou's "2023 incremental effect" magnetic conference, focus on long-term marketing with Kuaishou magnetic engine, explore sustainable transformation, and witness Kuaishou panoramic presentation of business opportunities and industrial increment.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.