Shulou(Shulou.com)11/24 Report--

Thanks to CTOnews.com netizen artist Li Dading for his clue delivery! CTOnews.com February 21 news, NBA China and Ant Group jointly announced today that the two sides will open a comprehensive strategic partnership, Alipay has become a strategic partner of NBA China's digital life, and NBA video content will land on Alipay platform for the first time.

According to officials, the comprehensive cooperation between the two sides covers the broadcasting of NBA video content and programs, joint members and Mini Program operations, digital collections, joint marketing using Ant Group's privacy computing services, and corporate social responsibility.

CTOnews.com found that NBA Life content Matrix has been launched in Alipay App, such as NBA channel, and officials say they will carry out rich and colorful content creation in the future through online talent signed by NBA and creators who empower excellent content.

Ni Xingjun, chief technology officer of Ant Group and chairman of Alipay (China) Network Technology Co., Ltd., said, "I am very happy to work with a super sports IP like NBA. The entry of NBA high-quality content and content creators into Alipay is an important step for Alipay to embrace content ecology as an open Internet platform."

In terms of digital technology, NBA has partnered with Whale Detective, a subsidiary of Ant Group, to launch its Lunar New year-themed digital collection in China through its related technology services last year. In the future, the two sides will also jointly explore interactive innovation based on digital collections.

In addition, in the operation of joint members, we will fully get through the user membership systems such as style, car owners and shared bicycles on the Alipay platform, jointly build a bilateral membership system, and provide exclusive NBA ID membership services for the vast number of fan users through the rich and colorful benefits and rights and interests provided by both sides.

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