Shulou(Shulou.com)11/24 Report--

CTOnews.com February 20 news, Xiaomi has released a smart door lock M20 large screen cat's eye version, integrated 3.97inch screen, retail price of 1999 yuan, pre-price of 1899 yuan. This is the second M20 series product launched after the basic M20 model in June 2022.

According to online data from RUNTO, online sales of 780000 door locks equipped with smart cat's eyes and large indoor screens in 2022 were 72.8% higher than in 2021, and sales were 1.33 billion yuan, up 103.8% from a year earlier. The average market price was 1693 yuan, an increase of 257 yuan over the same period last year.

In terms of the number of participating enterprises, the number of door lock brands selling cat's eye screens has increased from 195 in 2021 to 271 in 2022. Among them, Huawei, Hisense, Letv and other consumer electronics brands all began to lay out the product line in 2022. In terms of traditional manufacturers, Cadis cat's eye large screen locks increased from 4 models in 2021 to 17 models in 2022. During the same period, Phantom couples also increased from 6 models in 2021 to 17 models on sale in 2022.

CTOnews.com learned from the report that from the penetration rate in the past two years, the market share of cat's eye large screen door locks increased from 8% in January 2021 to 18.7% in January 2023, showing a rapid spiral.

2021-2022 China's intelligent door lock online market cat's eye large screen lock penetration, unit:% in addition, the market competition is not sufficient. TOP4's total brand share (CR4) is only 26.3%, which belongs to the type of competition with low concentration. Most of the share is still in the hands of traditional door lock brands such as Cadiz and Deschman and household appliance brands such as TCL. For emerging consumer electronics or technology brands, this has great appeal and growth prospects.

Of course, there is also a lot of room for improvement at this stage. Screen clarity, parts replacement and so on will be the problems that enterprises need to solve. Not all intelligent door locks are equipped with smart cat's eye and indoor large screen at the same time, some of the door locks are only equipped with smart cat's eye, which is relatively troublesome and has a poor sense of experience when looking at the monitoring outside the door.

RUNTO predicts that with the cooperation of traditional and emerging brands, the cat's eye large-screen door lock market will continue to maintain steady growth in 2023, with an online penetration rate of 30 per cent.

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