Shulou(Shulou.com)11/24 Report--

CTOnews.com February 20 news, TrendForce Jibang Consulting released a report today that global TV demand in the first quarter of 2023 was hit by off-season demand, and shipments are expected to decline by 24.3% month-on-month, reaching only 41.99 million units, a new low for the same period in nearly a decade.

Due to the poor performance of brand shipments and the fact that Chinese brands fell in January this year in the Lunar New year, some orders were brought forward to the end of last year, resulting in a lighter off-season, with Chinese brand shipments declining more than average in the first quarter, reaching 30.6%, the report said.

TrendForce Jibang Consulting pointed out that Chinese brands will enter the first half of the first half of the large e-commerce promotion 618 stock period, coupled with Amazon's scheduled Prime Day event on membership Day in June, TV shipments are expected to reach 45.64 million in the second quarter, up 8.7% from the previous quarter, the highest increase in the same period since 2015.

According to reports, Chinese brands recently began to prepare goods for the 618 promotion. CTOnews.com learned from the TrendForce consulting report that although international brands are still subject to unclear market demand in Europe and the United States and strictly control procurement volume, this wave plus order demand in addition to Chinese brands, contract manufacturers and small brands also follow the ranks, the overall TV panel supply and demand is becoming tight, prompting non-mainstream brands to establish a rise in TV panel prices in February.

It is worth mentioning that due to the current mainstream brand demand is still low, so the panel factory in February price increase has not yet reached a consensus, making the market for the first time the phenomenon of non-mainstream brands leading the rise.

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