Shulou(Shulou.com)11/24 Report--

Thank you, Mr. Air, a netizen of CTOnews.com, for your clue delivery! CTOnews.com February 20 news, 36 krypton reported that Alibaba's ele.me to store business (formerly "word of mouth") will merge with Gaode, and the former head of the store business will report to Gao de CEO Liu Zhenfei instead of reporting to CEO Yu Yongfu, Ali's local life service company.

Alibaba acquired word-of-mouth in 2008, first integrated with Taobao, followed by independent operation of word-of-mouth financing, and also provided traffic support in Alipay, followed by different stages such as home-to-store joint operations and Gaode drainage, but the scope of the store business is still shrinking.

It is worth mentioning that after upgrading the local life company to the life services section in 2021, Ali CEO Zhang Yong expressed the hope that users can complete transactions based on various services around the destination in Amap, forming a coordination between "ele.me-centered" and Gao de-centered "destination" business, and achieved faster-than-expected growth in the last quarter. And Gao de has also upgraded to a "good platform for life service", adding food group purchase, wine and travel, leisure play, peripheral travel and so on.

Alibaba released its financial results for the second quarter of fiscal 2023 ended September 30, 2022 on November 17 last year, in which data showed that revenue from local consumer services was 13.073 billion yuan ($1.838 billion), up 21 percent from a year earlier.

In this quarter, the economic benefit of ele.me unit showed positive value for two consecutive quarters, and the average order amount also increased compared with the same period last year. According to reports, ele.me focuses on optimizing customer input, reducing distribution costs, and achieving positive quarterly GMV growth. Gaode orders increased rapidly compared with the same period last year, and the average daily active users exceeded the 220 million milestone during the National Day Golden week.

For Alibaba's financial report in the second quarter, please see the CTOnews.com report last year, "Alibaba's revenue of 207.18 billion yuan in the second quarter increased by 3% over the same period last year, with a net loss of 22.467 billion yuan."

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