Shulou(Shulou.com)11/24 Report--

On February 20, True self realme held the launch ceremony of the leapfrog technology laboratory, which further strengthened the laboratory's mission to focus on leapfrog technology breakthroughs. The laboratory is the organization behind realme's "spire" product strategy, created for the "spire". Under the "spire" product strategy, every generation of realme products around the world must have a leapfrog technology to become the top of the product, and design, performance, experience as the three cornerstones to consolidate the tower, through a spire and three cornerstone structure, to bring users a leapfrog experience from science and technology, design to performance. Realme leapfrog science and technology laboratory will also provide strong support for the true self boutique strategy and the outbreak in the Chinese market in 2023.

In 2022, realme started the second phase of entrepreneurship, and the global leapfrog science and technology laboratory was established to effectively gather global R & D resources, strengthen the exploration of leapfrog technology, strengthen the leapfrog application of high-end technology, and create high-quality products. The laboratory focuses on the four major tracks of power screen, image, game and flash charge, and has achieved fruitful results since its establishment. In terms of screen, it developed jointly with partners to create domestic screen light, which brought the industry's first 2160Hz ultra-high frequency dimming screen and applied the flagship curved screen leapfrog to the True self 10 series of new products. In terms of flash charge, it has created the world's first commercial 240W full second charge, raising the flash charge power to the theoretical upper limit of the type-C interface industry standard in one step, and creating three global initial flash charge technologies, leading the industry in the flash charge track. In terms of game performance, in conjunction with China Tyre Lab, the industry's first performance test standard based on the mobile phone e-sports scenario-e-sports five Star Criterion was realized on the true self GT Neo5, and the five e-sports experience dimensions of battery life, performance, heat dissipation, manipulation and network were comprehensively upgraded and optimized, bringing the largest performance leapfrog in the history of the series. In terms of imaging, it is understood that the new image leapfrog technology will be released on the next generation of products.

Not long ago, Xu Qi, vice president of realme, stressed at the true self GT Neo5 press conference: true self realme products, do not go over the level, do not release. The listing of leapfrog science and technology laboratory is an inevitable move under the real realme's "leapfrog" brand strategy, focusing on leapfrog science and technology exploration, ensuring that each generation of products must have a leapfrog technology, which fully shows realme's determination to "leapfrog" to the end.

After the downturn of the mobile phone market in 2022, with the recovery of China's overall market in 2023, the competition in the mobile phone market will become more and more fierce. Strengthening product innovation and technology investment is the only way for mobile phone brands to survive and develop. After the release of the true self GT Neo5 with 240W full second charge, online and offline bookings were very popular, and on the first day of sale, it directly created a new brand record. The first day sales on JD.com and Tmall's dual platforms reached the first day sales of all new mobile phones in the past three months. The first day sales of TOP2,1TB models exceeded the cumulative sales of all Android 1TB phones in nearly one year. This also proves the value of the existence of the leapfrog science and technology laboratory, and the plaque of the laboratory is more like a military medal, a symbol of the strength of the real leapfrog technology.

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