Shulou(Shulou.com)11/24 Report--

This article comes from the official account of Wechat: ID:chuappgame, author: Zhu Siqi

No matter which way the data is retained, the player's desire to retain memories is the same.

On February 7, the Gufeng B women's mobile game "too busy", which has been in operation for more than two years, issued a notice announcing that due to various force majeure, the progress of the project has become more and more difficult and will officially stop operation on May 8.

According to the announcement, after shutting down the server on May 8, players will no longer be able to log in to the game, relevant communities will stop operation, and exclusive customer service will cease service. After the game server is shut down, unless otherwise stipulated by laws and regulations, all account data and role information in the game will be emptied. From February 10, the game will stop all new user registration and recharge activities, but some in-game props and appearance will be distributed to existing users as compensation, and Valentine's Day activities will be held as usual.

The announcement caused an uproar among the player community.

"too busy" was launched in August 2020, and it is not a particularly top-notch work among domestic women's mobile games. Players generally regard it as a relatively unpopular, minority antique female game, although the plot reputation is good, but it has not been very popular. In 2021, some players have begun to notice and worry about the running state of the game. Now that the game is out of service, it is not particularly surprising in itself.

The plot of "the boss is too busy" has always been well received, but there are also many players who get out of the hole because of the problems of "liver" degree and gift bag setting, because of the nature of their love and companionship. many players are still obsessed with the strategic objects in "too busy", and it is difficult to accept the reality that they have to say goodbye to the characters who have invested a lot of feelings with them. On game forums and social platforms, there have been more voices from players who are "too busy" to "resolutely guard the world of Dayong", with some players describing the feeling of not seeing their beloved characters after stopping service as "really feeling widowed".

Because of this, "delete all account data and role information in the game" has become the most criticized content in the suspension announcement. Apart from being emotionally unacceptable, the decision makes the compensation offered by the manufacturer look like a waste of water to players-what's the use of giving a bunch of limited appearance and draw benefits now if you can't even log in to the game in a few months?

At the same time, there are many details in the suspension plan of "the boss is too busy". For example, the expected suspension date of International Service is a month earlier than that of National Service, causing dissatisfaction among overseas players. While the national service announced the suspension of service shortly before the launch of new activities, the announcement did not mention a refund, which makes many players think that the team intends to "run in the last circle." With the addition of various factors, the players' determination to safeguard their rights has become more and more firm.

In May last year, Toule reported the suspension of the service of the mobile game "Yunchang Yuyi", which collected and changed clothes: it issued an announcement on February 20 and stopped operation on April 28. In the announcement, the operation team also announced that it would delete all data, which made some players who regard the protagonist as their own projection, full of memories, very sad. The compensation provided by the operation team at that time also showed a tendency to divert players to other games in the camp.

In the end, the voice of dissatisfaction from the players spread to the ears of the China Consumer Association. The China Consumer Association said it was concerned about the matter. Soon after, Yun Shang Yu Yi issued a notice again, announcing the suspension of service. The team cancels the scheduled downtime, the server, official website and customer service remain open, players can log in to the game, and the subsequent in-game related services are no longer charged. In fact, the plan uses a "non-stop service" approach to keep the server online, but it is no longer open to new players-today, downloads of "cloud clothes and feather clothes" are no longer available in the mainstream channel stores of Apple and Android in China. In addition to "Yun Shang Yu Yi", games such as "warm around the World" have also taken a similar approach when they are out of service.

Perhaps because of the precedent of "cloud clothes and feather clothes", or because the rights and interests of international consumers of "315" are getting closer and closer, the operation team of "too busy in charge" quickly responded to the demands of the players. On February 10, the operation team announced again that the original plan to stop service on May 8 would be cancelled, and the server and game data would be retained; until a new data retention method was proposed, the game would keep the server open, but the game content would not be updated and the exclusive customer service would stop serving.

In other words, under the current circumstances, "the boss is too busy" also intends to adopt a "non-stop service" approach.

However, this solution still does not fully satisfy the players, who hope that the operators will be able to change the game to a stand-alone or offline version. However, the "single machine" involves technology, version number and other issues, and it is not easy to do so. For a game that is about to be discontinued, it is also difficult for operators to invest extra energy and cost on it.

Because of the concern of the consumers' Association, the suspension event of "Yunxing Yuanyi" has once become a hot news and some manufacturers have adopted different forms of suspension of service. Idol nurturance mobile game "Idol Dream Festival" provides players with a real "offline version" when it is suspended, but there are also a lot of restrictions-if players miss the download window at that time, they will no longer be able to enter the game. many features in the game also fail accordingly. Last month, the data preservation scheme of World of Warcraft national service was jokingly called "electronic urn" by players, and the player's account data could only be packaged and stored locally. If the game cannot resume operation in the future, the data will no longer come in handy.

However, no matter which way the data is retained, players' desire to retain memories is the same. "outage" makes players feel uneasy because in the minds of players, "suspension" is not "termination", maybe one day, the game's server will still shut down, they will still lose their favorite characters. From a realistic point of view, a business project rarely comes back to life at the end of its life, which, in a sense, once again reflects the cruelty of the business model with emotional cost as the selling point.

In this incident, the original characteristics of "the boss is too busy" and the short life cycle itself also cast a cloud over the future of such games. "what worries me most is that many people will lose trust in similar manufacturers." Some players replied under the online discussion post, "in the future, we may not be able to play the antique female game of letting a hundred flowers blossom."

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