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Billionaires are not short of money

Author | Chumen Cao Tingting

What is more attractive than Rihanna's 2023 Super Bowl halftime show is an "advertisement" about Tesla's autopilot.

The 30-second commercial during the prime time of the US Super Bowl (Super Bowl) should not be an advertisement, to be exact, but an out-and-out negative video.

Of course, this is not Tesla's own vote, but from Tesla's biggest "black fan", the content of the video is a collection of Tesla FSD's mistakes.

The project was launched at his own expense by Dan Odod, a well-known opponent of Tesla, and the organization he founded, Project Dawn, at a total cost of about $600,000 (about 4 million yuan).

The purpose of the great effort is simply to warn the public to stay away from Tesla FSD and to call for Tesla's fully autopilot system to be banned from entering the public transport system.

Interestingly, Musk was also photographed appearing in the Super Bowl to watch the game.

In other words, Musk also saw the ad at the scene. However, he said generously in his tweet that the advertisement would "greatly increase public awareness of Tesla's autopilot".

Spend 4 million only for HeiTesla this free "advertisement" to Tesla is not friendly, just 30 seconds video, there are too many accusations against Tesla.

Take a look at this video first:

It shows a Tesla Model3 that is said to have turned on fully self-driving mode on the road, and the video shows Tesla running over a child-sized dummy at the school crosswalk and running over the stroller on the road ahead.

At the same time, they will suddenly turn to oncoming traffic, quickly pass the school bus parked on the side of the road, or even ignore the "do not enter" sign and drive on the wrong side of the road.

According to the video, Tesla's fully autonomous driving endangers the public through fraudulent marketing and incompetent engineering. "90 per cent of people should agree to stop this practice immediately".

Finally, the soul asks: why does the National Highway Traffic Safety Administration allow Tesla to be fully autopilot on the road?

You know, the Super Bowl can be said to be the Spring Festival Gala in American sports circles, one of the most watched and talked about sporting events in the world. Sports Monitor according to opinion polls, 2/3 Americans are expected to watch the Super Bowl this year, and about 25 per cent of respondents said in an interview that they were more concerned about advertising during the Super Bowl than the event itself.

And Tesla's "Heiguang" has blossomed in foreign media.

During the prime time of the Super Bowl on Sunday, the "anti-Tesla" advertisement occupied 30 seconds, causing a sensation. CNN, the Washington Post, the San Francisco Chronicle, Masthead, TechCrunch and other media and technology bloggers have devoted a lot of space to the video.

No one would have thought that Tesla, who had never placed advertisements on TV programs, would have made headlines on American TV channels and major websites in this way.

Source: Tesla, according to CNN, the 30-second video in the Super Bowl alone cost $598000 (about 4.075 million yuan). And the advertising fee is also world-class, with 30-second advertising prices as high as $6 billion to $7 million.

But it's still a good deal for companies. Kantar estimates that advertisers will get a return of $4.60 for every dollar they invest in the Super Bowl in 2022, so even if the unit price of the Super Bowl is surprisingly high, there are still a large number of companies spending a lot of money.

There were 11 car commercials in the Super Bowl last year, most of which impressed audiences with classic films. For example, General Motors took up 60 seconds of prime time in 2022, bringing advertising ideas adapted from the American comedy movie Mission impossible, introducing Cadillac LYRIQ, Cadillac InnerSpace, GMC HUMMER EV, Chevrolet Silverado EV and Brightdrop EV600.

This year, there are only four car-related ads, two from the Strantis Group, as well as General Motors and Kia.

Many of these four companies introduce their electric car strategies, and even if the advertisements are well-produced and integrate fashionable films, the degree of discussion is still not as high as Tesla's "black wide".

02. Who is the famous black fan boss Dan O Dowd of Tesla? Why would he hit Musk in the face with FSD in the Super Bowl, the most watched TV show in the country, out of his own pocket?

If you want to advertise in the Super Bowl, you have to have money first. Refer to the several car companies advertised this year, such as General Motors, Kia and Strandis Group, which is not a big business.

Dan Odod is not the richest man in the world like his Musk, but he is not short of money.

Source: Green Hills Software Dan Odod founded software company Green Hills in the 1980s, with an average annual revenue growth of nearly 30%, and is now the largest independent RTOS company in the world. Therefore, Dan Odod has already realized the freedom of wealth and is a billionaire.

Last year Dan Odod launched a campaign called Project Dawn, which aims to "make computer control systems safer for humans" and to ban the use of unsafe software in security systems.

Among them, the test of Tesla's autopilot system is the most important. It is reported that Odod and his team have been following Tesla for a long time and have invested millions of dollars in this regard, through advertising and other means. Trying to stop Tesla's fully autopilot function from hitting the road.

Earlier, Dan Odod and Dawn Plan Dawn had filmed videos to test what Tesla called "design flaws."

Source: Twitter, in fact, from fanaticism to black fan, all it takes is a Tesla with a FSD.

Yes, Dan O'Dowd used to be the owner of Tesla. The first model produced by Tesla, Dan Odod bought two identical cars.

Until last year, when he was in his twenties, the 66-year-old Odod bought a Tesla Model 3 equipped with a FSD Beta version, and the Model 3 became the key car for Tesla FSD to turn from pink to black.

In August last year, Dan Odod paid for an evaluation video showing Tesla's FSD autopilot system bumping into child dummies several times during the evaluation.

As soon as Dan Odod's test video of the child dummy model was released, it caused an uproar, especially among Tesla fans. In order to refute the test results, Tesla fan account operator Omar Kachi started shaking people all over the net. an open letter was posted on Twitter asking parents in San Francisco to bring their children to the test.

At that time, the two sides exchanged views on the security of Tesla's FSD. The controversy caused by the live-action test is obviously more unacceptable than the video released by Dan Odod.

After a screenshot of Omar Cacchi's live-action test video, Tesla sent a letter to Dan O'Dodd about terminating the video, claiming that he and Project Dawn "belittled Tesla's business interests and spread slanderous messages to the public."

At present, some test videos involving real children have been deleted from the Internet, citing security risks.

This time Tesla has not publicly responded to Heiguang on the Super Bowl, but Musk's heart was so big that he sent a tweet with the emoji "rolling and laughing on the floor".

Apparently Musk thinks it's time to save money on advertising.

Why is it that the darker it is, the hotter it is? If black and red is also red in the entertainment industry, then Tesla FSD is getting darker and hotter.

Before the Super Bowl ad was launched, Dan Odod ran a full-page advertisement in the New York Times last year, saying that Tesla's fully autonomous driving caused "a serious malfunction every eight minutes." Tesla's "fully self-driving" is the worst software.

'The reckless deployment of fully autopilot software on public roads by Tesla is a major threat to public safety, 'Mr. Odod said in a statement.

Last November, O'Dodd also said that he was rejected by the platform when he tried to promote another ad related to a FSD defect on Twitter. The implication is that the owner of Twitter was already Musk.

In fact, both consumers and professional engineers argue about Tesla's Autopilot and FSD.

Arthur Frederick (Fritz) Hasler, an 82-year-old owner of Tesla's ashes in North America, deeply tested Tesla's version 10.69 in October last year.

Source: Twitter he is keen on Tesla FSD and spent three days on a 1500-mile (2414 km) trip, and he found that FSD had a lot of dereliction of duty.

Hasler says it's best not to start FSD Beta before getting on the highway, because it won't find an exit quickly. He also complained about the sensitivity of FSD Beta. He cited an example where FSD seemed to have fallen asleep on the road where about five deer suddenly appeared at night and might have caused a crash if he hadn't responded in time and hit the brakes.

In addition to Dan Odod and car owners, Ralph Nader, an American consumer rights advocate, has also blasted Tesla FSD.

Ralph Nader spawned the Hyundai car recall system and called on the National Highway Traffic Safety Administration (NHTSA) to use its recall power to remove Tesla's FSD technology from the car. According to Ralph, FSD is "one of the most dangerous and irresponsible behaviors of car companies in decades."

Naturally, there are "black" and "fans". In recent years, Tesla has had a large number of enthusiastic followers. One of the most famous is the aforementioned test of FSD security with their own children-Tesla fan account operator Omar Kachi.

And Volte Equity's CEO Parker took part in Omar Khaki's test with his two children.

Whether abroad or at home, Tesla has a group of loyal followers who not only like Tesla and regard Musk as an idol, but also "Amway" Tesla to others.

So what is the current level of Tesla FSD?

Source: Tesla Tesla has fully opened the FSD autopilot function in North America. Only 2000 customers used FSD Beta in 2021, while now more than 400000 Tesla owners in North America have participated in the test.

FSD also brought $324 million in revenue to Tesla in the fourth quarter of 2022. Musk revealed in the earnings call that, in addition to the highway, the total mileage of the FSD reached 100 million miles (about 160 million kilometers).

Everything seems to be taking a turn for the better, but the National Highway Traffic Safety Administration (NHTSA) and other regulators are investigating Tesla.

According to the plan, March 1 is Tesla's annual investment day, and officials say they will reveal the third chapter of Tesla's secret grand plan, depending on how Musk realizes the pie he painted before.

This article comes from the official account of Wechat: Superelectricity Lab (ID:SuperEV-Lab), author: Chumen Cao Tingting

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