Shulou(Shulou.com)11/24 Report--

According to the news on the morning of February 15, Beijing time, Instagram announced that creators will no longer be allowed to label products on live broadcasts from March.

"starting from March 16, 2023, you will not be able to tag products on live Instagram. This change will help us focus on providing users with the most valuable products and features," Instagram said.

This change marks a further move away from online shopping for Meta. In February, the company removed shopping tags from Instagram's home dynamics; in October, it turned off live shopping on Facebook. But the stores on Instagram have not completely disappeared. "you can still open and operate your store on Instagram, and we will continue to invest in the shopping experience of users and businesses, including push, stories, Reels short video features, advertising, etc.," Instagram said. Other LVB features will not be affected.

With the popularity of online shopping in China, many technology companies have invested heavily in QVC-style online shopping. While Meta is holding back, other social platforms are still developing shopping tools. Last November, for example, TikTok began testing its in-app shopping function in the United States. TikTok is also reported to be developing real-time shopping in the United States; YouTube allows creators to sell products directly on the platform, thanks to a partnership with Shopify; and Amazon's live shopping platform has a lot of videos.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.