Shulou(Shulou.com)11/24 Report--

According to news in the morning of February 15, Beijing time, Buzzfeed has released a test column quizzes that introduces AI technology, which aims to make more profits with the new technology.

Quizzes has a series of test questions, such as personality test, hobby test and so on. Now there are some problems with quizzes, which introduces AI, such as one related to Valentine's Day and sponsored by Scotts Miracle Gro Co, a supplier of horticulture and lawn maintenance products. There is also a question for readers to use AI to write romantic comedies or breakup messages.

Jess Probus, senior vice president of Buzzfeed editorial department, pointed out that generally speaking, quizzes will use multiple choice questions, the AI version is not the same, readers can enter words or phrases to generate more personalized results, and produce more results. "with AI, we can produce unlimited results," Probus said. "

With AI, Buzzfeed hopes quizzes will become more interactive and eventually generate more advertising and paid subscription revenue. Some quizzes is only available to BuzzFeed + subscribers, and there can be no ad content after subscription, but it costs $2.99 a month.

The software used by Buzzfeed comes from OpenAI, and its development of ChatGPT has become a new favorite. Buzzfeed CEO Jonah Peretti said in a recent employee memo that the content generated by AI will be part of the company's core business this year. Peretti believes that AI's breakthrough will usher in a new era of creativity.

Buzzfeed's share price more than doubled on January 26th after the company announced that it would use AI to help produce content. Buzzfeed shares have fallen about 80 per cent since it went public in December 2021.

In the third quarter of last year, Buzzfeed lost $27 million despite a 15 per cent year-on-year increase in revenue to $103.7 million. The decline in traffic from Facebook and the lack of confidence of advertisers in the weak economy are the main reasons for Buzzfeed's losses.

Probus said Buzzfeed will put more employees into the AI project to help create a new quizzes format. She stressed that the introduction of AI is not to replace manpower. On the other hand, many media are in trouble because of AI articles. The articles written by AI are full of mistakes and mistakes, and the media are forced to correct them.

Probus said that BuzzFeed will not release articles generated by AI until they have been confirmed by editors. She also stressed that BuzzFeed is mainly concerned with entertainment content, not serious news.

Scotts Miracle-Gro has decided to spend more of its budget on sponsoring AI content, arguing that it can reach consumers in a more interactive way through new technologies.

Probus said that although AI has been able to write highly coherent sentences based on the reader's input, the robot still has a big flaw and lacks a sense of humor without human cooperation. Probus said bluntly: "AI is not very interesting."

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