Shulou(Shulou.com)11/24 Report--

On February 9, Huawei held a media communication meeting on tablet PC innovation technology in Wuhan. The meeting mainly revolves around Huawei's "break" and "stand" in the development of intelligent office industry.

According to the PC market shipment data released by IDC, PC shipments for the whole year of 2022 were about 292 million units, down 16.3% from the same period last year.

In the face of the cold winter of the industry, Huawei PC is still "against the current". At the meeting, Wang Yinfeng, president of Huawei's BG tablet and PC product line, told the media that Huawei's notebook sales have bucked the trend against the background of the shrinking market. In the first three quarters of 2022, Huawei's global notebook market share increased by 120% compared with the same period last year, while the Chinese market grew by 150%.

Not only that, Huawei tablet also achieved excellent results: in 2022, Huawei tablet ranked second in the overall market share of Chinese tablets, and 1K-3K mainstream market share ranked first, ranking first in the first camp of Chinese tablets as a whole.

In the outside world, Huawei has always been a "latecomer" in the field of PC and tablet, and it is not too early to enter the game. In fact, as early as 2008, Huawei launched a "tablet" device-digital photo frame, and earlier than iPad's first medium-sized screen products.

Even from the current point of view, this "digital photo frame" is not strictly a tablet device, but it was from this product that Huawei keenly tapped the urgent consumer demand for large-screen devices at that time. The road to tablet business officially set sail.

After a long period of technological research and development, Huawei tablet M3 became Huawei's first million-level popular style item in 2016, and MatePad, released in 2019, gradually transitioned tablet devices from entertainment must-have to productivity tools. This is a milestone in the entire tablet market, and it also begins with MatePad, and more and more tablet devices in the subsequent market begin to emphasize "productivity".

Unlike tablet devices, Huawei's entry into the PC market is a real "latecomer". Also in 2016, Huawei introduced its first notebook device, the Huawei MateBook E 2016, a two-in-one laptop product that won 24 global gold media awards at the Pakistan Show that year.

Adhere to innovation-oriented and break down the barrier of homogenization of tablet PC actually from the point of view of 2016, it is not early for Huawei to officially enter the PC market, while the cake of the PC market has already been swallowed up by those forerunners. Huawei is actually facing a highly competitive Red Sea market. So how did Huawei, a rising star, achieve a breakthrough?

Let's start with an example of Huawei PC equipment.

For example, Huawei MateBook E, launched in 2016, uses a two-in-one device, which not only ensures the productivity of PC devices, but also brings tablet-like portability. In fact, it is not difficult to see from this point that Huawei built the PC not to be a mediocre traditional device, but to respond to consumers' high demand for lightweight portable and productivity, insisting on using the three major DNA of "aesthetic design, intelligent experience, innovation and technology" as the driving force for innovation.

For example, Huawei is the first brand to popularize comprehensive screen design in notebook products. At that time, the full screen was already standard for smartphones, but the entire PC industry still adhered to the large frame and the uniform "thick black" design for more than a decade. As a result, Huawei took the lead in applying the comprehensive screen design on mobile phones to notebook products. In order to make the comprehensive screen more extreme, Huawei even narrowed the PCB of the camera module to 2.25mm, and innovated distributed antenna and phase control technology to further overcome the problem of narrow frame material, becoming the first manufacturer in the industry to overcome these "three peaks".

The same is true of Huawei's tablet innovation.

Before Huawei tablet was born, it was difficult for consumers to associate Android tablet with productivity. One of the main reasons is that the horizontal and vertical screen experience of the tablet is too poor. When App is displayed on a large screen device such as a tablet, many applications are not specifically adapted and optimized, resulting in either a small interface or a forcibly enlarged interface, a lot of screen space is wasted, and the reading experience and efficiency are not good. To solve this problem, Huawei launched the parallel horizon function to achieve "one application, two screens display", so that the advantages of the large screen have been fully demonstrated.

Parallel horizon is just a microcosm of Huawei's tablet innovation. For example, the tablet PC multi-screen collaboration, distributed file management, control center, hyperterminal and other features brought by HarmonyOS distributed features have become the core keywords of Huawei tablet, promoting the upgrading revolution in the tablet field step by step.

For example, the brand-new multi-screen color technology enables Huawei notebook computers, mobile phones and tablet products to achieve consistent color display across devices; another example is Huawei Metaline antenna, the circuit filter design avoids the electromagnetic interference inside the notebook; the newly upgraded HUAWEI M-Pencil stylus has become an indispensable creativity artifact for Huawei tablet.

Whether it is tablet or PC devices, Huawei insists on innovation-oriented from entering to breaking the game, insisting on innovation in the field of replicating mobile phones, and constantly injecting new vitality into the whole industry, which is also one of the reasons why Huawei can gain a foothold in a short period of time and seize the market from decades of veterans in the industry after officially entering the tablet PC industry.

Equipment collaboration to ecological integration, take the lead in the smart office reform Huawei PC, tablet products can continue to occupy a high position in the industry, leading the innovation and development of the industry, but also inseparable from the innovation in the field of smart office.

After fixed office and mobile office, in today's smart office era, Huawei is acutely aware that the end-to-end capability, experience and ecology of the combination of tablet / PC core products and input and output devices will build a panoramic strategic productivity base.

Therefore, whether it is PC devices such as Huawei laptops or Huawei tablet products, it is not only a productivity tool, but also an important entrance to the smart office scene. Huawei has built an interconnection bridge between these devices, creating a smooth flow experience in which the devices cooperate with each other and the ecology integrates with each other.

For example, through Hongmeng's distributed and other capabilities, Huawei has brought a super transfer station function, where pictures and text from mobile phones, PC and tablets can be dragged and dragged into this super transfer station, and then called across devices, using it at once, eliminating the tedious operation of frequent switching and handling. For example, the continuous upgrading and evolution of multi-screen collaborative function breaks the "isolated island" state of a single device information, so that different terminal devices can be interconnected.

The innovation brought about by Huawei has not only broken down barriers between devices, but also opened up bridges between different system ecosystems. For example, in the traditional PC market in the past, due to the differences between different systems, the application experience of PC and mobile is completely different, and the application experience of different terminals is very fragmented. For this reason, Huawei PC realizes the compatibility between Windows system and mobile App from the bottom. Huawei mobile application engine and Huawei PC application engine can allow users to download and experience mobile App on the big screen of PC, and enjoy two kinds of ecology in one screen.

From "one touch" in 2018 to "multi-screen collaboration" in 2019, to "mobile application engine" and "hyperterminal" in 2021, to later "super transit station" and "smart search", from device collaboration to ecological integration, all these innovations revolve around smart office and are based on consumer experience.

More importantly, Huawei's innovation in the field of smart office is not only aimed at a single product, but also PC products such as mobile phones, tablets, notebooks, desktops, and even all-scene devices such as integrated computers, monitors and printers as an entrance to smart office, creating a people-centered intelligent office ecology.

Highly forward-looking, from the perspective of users, simplify and facilitate heavy office scenes, and build a more free, unified and efficient intelligent office experience for consumers through hardware optimization and software upgrade. this is also the unique core competitiveness of Huawei products.

Written in the end: in just a few years, in the face of market uncertainty and various severe challenges, Huawei has still achieved "breaking" and "standing" in the tablet and PC market. Every technological breakthrough is also a reshaping of industry rules. In fact, it is still a clich é word-innovation.

However, Huawei's innovation is difficult for the industry to imitate and learn from, and its core lies in the "user experience", in the persistence of not blindly chasing the tuyere, in the thinking and unique understanding behind the pain points and blank points in the industry, and in being able to jump out of the solidified industrial thinking and enter the game as a subverter, instead of making copies in a conventional manner, so as to achieve technological innovation and leadership.

This is why Huawei tablet and PC products have a place in the Red Sea market and take the lead.

At the meeting, Huawei also announced for the first time the achievements of nearly 10 years of deep ploughing in the field of tablet PC, that is, the systematic improvement of user experience and the construction of six core technical standards: aesthetics, display, connection, interaction, performance and audio. There is no doubt that these six standards will be the guiding lights of the industry, and Huawei has become a pioneer in accelerating the change of the industry, as Wang Yinfeng said at the meeting-"a deeper and farther road."

It is worth mentioning that Huawei will also welcome a new member in the near future: it will soon launch a home tablet with HarmonyOS 3, HUAWEI MatePad SE 10.4in, which is proficient in audio-visual entertainment and children's education, and is suitable for the whole family, starting from 1299 yuan. It will be officially released at 19:00 on February 16th in the live broadcast rooms of Huawei Mall App and Huawei Mall Douyin.

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