Shulou(Shulou.com)11/24 Report--

"as an important help to achieve a strong country in science and technology, the value of games is becoming more and more prominent." On February 13, sponsored by the China Audio-Video and Digital Publishing Association, the "2022 China Game Industry Annual meeting Science and Technology Resonance Forum" co-sponsored by the China Audio and Digital Association Game working Committee, China Game Industry Research Institute, NVIDIA Nvidia, KPMG China, etc., was held in Guangzhou. Ao ran, executive vice chairman and secretary general of the China Association of Audio, Video and Digital Publishing, pointed out in his speech that "the scientific and technological nature of games can bring resonance effects."

At this forum, the Game working Committee of the China Audio and Digital Association and the China Game Industry Research Institute issued a research report on the ability and value of game science and technology in cooperation with a number of units. According to the report, in the past six months, industry research in the areas of games and electronic communications and hardware manufacturing showed that 81% of the respondents believed that games promoted the development of AI technology; a user survey for the general public found that 91.4% of the respondents believed that game technology played a role in promoting the physical field.

This forum focuses on "game and science and technology resonance, industrial symbiosis", which aims to promote the game industry to better serve the economic and social development. Academicians and experts from the Chinese Academy of Engineering, the Chinese Academy of Sciences, the China Association of Museums and the Chinese Academy of Arts, as well as representatives from Tencent, KPMG China, NVIDIA Nvidia, Midea, Unity China and other manufacturers attended the forum.

The "triple resonance" of games and technology causes the "butterfly effect" to affect the real industry.

Ao ran, executive vice chairman and secretary general of the China Association of Audio, Video and Digital Publishing, pointed out in his speech that in recent years, the industry is gradually forming a consensus: as a compound cultural content product, games have both natural cultural attributes and profound scientific and technological attributes. and based on these two types of attributes, it is constantly enriching its economic attributes and becoming a driver to support the integrated development of digital technology and the real economy.

Ao ran, Executive Vice Chairman and Secretary-General of China Association of Audio, Video and Digital Publishing

Based on the report's findings, he proposed the triple "resonance effect" of game technology in his speech:

First, endogenous resonance: refers to the "resonance" between games and scientific and technological innovation. Science and technology inspires the birth of games, and the development of games feeds scientific and technological innovation. Both enlighten each other and develop together. Second, external resonance: refers to the "resonance" between game technology and external physical industry. Game technology is realizing value spillover and releasing more efficiency in the fields of chip, terminal, industry, construction and other physical industries. Third, basic resonance: refers to the resonance between games and infrastructure in the field of science and technology, especially with the construction of scientific and technological talents. Games are the "incubator" of scientific and technological talents. The game industry gathers a large number of high-level scientific and technological talents in computer science, AI and other fields, constantly providing talents for the R & D and innovation of "hard technology".

Ao ran believes that in the future, games will guide more scientific and technological innovation through the "valley of death". The digital scene created by the game is constantly approaching and gradually replacing the physical scene, providing an "experimental field" for the application and transformation of more new technologies, ensuring security, reducing the cost of trial and error, and improving the survival rate of new technologies through the "valley of death". At the same time, games will become the basic environment to stimulate more scientific and technological innovation. For example, in order to verify the graphics and interactive characteristics of computers, video games were born "accidentally"; Turing wrote the chess game code, which became the starting point for the development of artificial intelligence and decision intelligence.

Ao ran finally pointed out that the international competition around the game industry is developing fiercely. The European Union, the United States, Saudi Arabia, Australia and other countries and regions have raised the development of the game industry to a strategic height. As an emerging industry, the strategic position of the game industry has been widely recognized around the world. China also urgently needs to fully tap the advantages of the local game industry, seize the layout of the next generation Internet, and enhance the voice and influence in the field of international culture.

Fang Xing, a managing partner of KPMG's technology, media and communications industry in southern China, said that with the support of the Game work Committee, a survey of the KPMG industry found that 76% of the respondents believed that there was a resonant relationship between games and cutting-edge science and technology. the development of games can promote the progress of science and technology, and at the same time, scientific and technological progress can also promote the development of games. At the same time, the small demand of gamers in the game field is magnified by science and technology, which brings technological changes to traditional industries, and finally has an extensive impact on the real economy, forming the "butterfly effect".

Fang Fang, managing partner of KPMG South China Science and Technology, Media and Communications Industry

"the game technology system is changing towards universal capacity, which has a positive impact on transportation, industrial, medical, construction and other industries," Fang stressed. "63% of industry respondents agree with the concept of game technology and agree that games play a positive role in their industry. 73% of the respondents believe that game technology has greatly affected the development and innovation of the pan-transportation field, compared with 56% in the industrial sector." She said that there is also a cross-industry consensus on the view that games provide talent support for scientific and technological development, with 81% of respondents affirming the talent supply and employment capacity of the game industry.

Drive cutting-edge scientific and technological innovation, and game science and technology accelerate the construction of "all-true interconnection"

As an important part of the science and technology industry chain, there has always been a two-way driving relationship between games and AI, chips and other cutting-edge science and technology fields. According to the industry survey data of the "Game Science and Technology capability and Technology value Research report", 62% of the respondents affirmed the role of game technology in national technological innovation, 81% agreed that games promoted the development of AI technology, and 54%, 49% and 46% of the respondents recognized the role of games in promoting 5G, XR and GPU technologies.

In the keynote speech, Ding Wenhua, academician of the Chinese Academy of Engineering and dean of the School of Electronics and Information Engineering of Shenzhen University, discussed the scientific and technological value of games from the perspective of "complex universe" technology. He believes that the essence of "meta-universe" is the integration of virtual world and real world, which can be called "compound universe". The game will provide important technical support in the construction of the entrance device, digital environment, digital avatar and other elements of the "compound universe". On the one hand, game engines such as Unity and Unreal have become important platforms for the construction of digital environment, which can support the construction of super-large data-real fusion scenes and real-time interaction among massive users in the future; on the other hand, XR and digital human technology will create important technology entrances and digital avatars for the "compound universe", which are inseparable from the incubation and drive of the game industry, and are expected to make a breakthrough in the game industry.

"China should seize the opportunity to conquer the common key technologies that determine the direction of the industry, and create an open and open 'compound universe' system." Academician Ding pointed out that at present, Google, Meta, Microsoft and other international enterprises are actively formulating industry standards. China's game enterprises should give full play to their own advantages and help the country seize the initiative and technological advantages of building a "compound universe".

Ding Wenhua, Academician of Chinese Academy of Engineering and Dean of School of Electronic and Information Engineering, Shenzhen University

Focusing on the key innovation direction of national culture, science and technology, Zhang Shuwu, an expert group leader of the "National Culture, Science and Technology Innovation Project" and a researcher of the Chinese Academy of Sciences, said that digital interaction engine technology is the key development and supporting direction of national culture, science and technology innovation. it is also the basic and restrictive core technology in the field of culture and science, and game is an important application scene of digital interaction engine technology.

Zhang Shuwu pointed out that China urgently needs to develop independent digital interaction engine technology, and efforts should be made in three directions: first, to develop a general digital interaction engine to support the construction of a three-dimensional digital interaction engine and the development and application community ecology of software tools; the second is to support large enterprises to develop specialized high-end engines and innovate Chinese brands of digital interaction engines. The third is to support the original innovation of core algorithms, performance transcendence and integration with mainstream engines.

Zhang Shuwu, head of the expert group of "National Culture, Science and Technology Innovation Project" and researcher of Institute of Automation of the Chinese Academy of Sciences

Yu Jiang, researcher of the Institute of Science and Technology Strategic Consulting of the Chinese Academy of Sciences, professor and doctoral director of the Chinese Academy of Sciences University, believes that the new generation of digital content technology represented by game engine technology and AR / VR / MR has the outstanding characteristics of high intelligence, high interaction and high simultaneity, and is expected to push the current "integration of data and reality" to a new height.

The "Research report on the capability and value of Game Science and Technology" points out that games are becoming a "super digital scene" and are constantly improving in terms of content scene, creative ecology and interactive technology. Yu Jiang said at the meeting that the application of the new generation of digital content technology has expanded the fields of medicine, education, manufacturing design and other fields, and continues to build super digital scenes in new areas and new tracks. In the future super digital scene, the digital content technology leader rooted in digital genes can better help the country's industrial transformation and innovation progress.

Referring to the current heated discussion of AI technology, Yu Jiang said, "the ascendant AI, as the core driving force of a new round of global industrial change, will give birth to new content, products, industries, formats and models, which will lead to major changes in the relevant economic structure and promote the overall improvement of social productivity." He believes that the new generation of digital content technology represented by game technology continues to promote the development of basic computing power and the continuous development of strong artificial intelligence and the cutting edge of a new generation of computer graphics.

Yu Jiang, researcher of Science and Technology Strategic Consulting Research Institute of Chinese Academy of Sciences, Professor and Doctor of Chinese Academy of Sciences University

He Zhanji, head of Omniverse business for NVIDIA Nvidia China, based on Nvidia's rich technical exploration, introduces the exploration of Omniverse, an open platform that supports virtual collaboration and real-time simulation, in the field of AI. He Zhan pointed out that the technical capabilities of the game can bring realistic pictures and "physical accuracy" two major advantages, helping to upgrade 3D content creation. At the same time, as an important application scenario of AI technology, games can nourish the development and iteration of AI. The current generative AI technology of Omniverse can support text-driven generation of corresponding content, and even show the detailed features of the object, such as texture, material, light and so on. He stressed that the era of technological fission has come, and the future technological achievements in the game field can endow more industrial practice.

He Zhan, head of Omniverse business at NVIDIA Nvidia China

Wu Yu, director of the engine Technology Center of Tencent Interactive Entertainment Group's R & D Department, said that the game engine is a master of game technology. Tencent CROS engine has begun to be cross-border used in digital culture, civil aviation and other fields. Through "Digital Great Wall", "full-motion flight simulator" and other projects to help "promote real" and "strong real", accelerate the construction of all-true interconnection.

Wu Yu believes that the characteristics of all-true interconnection, such as all-true experience, unlimited connection, free collaboration, and integration of data and reality, put forward new requirements for game engine technology. Large-scale digital twins, more lifelike immersive experience and spatial perception require the game engine to have ultra-fine, earth-level rendering capabilities, mature large language models and AIGC technologies, as well as perfect tool chains. At the same time, the multi-person collaborative creation of the game engine as an online game can promote the generalization of PCG (programmed content generation) and digital twin technology, and help the UGC content creation of super digital scenes; in addition, the deep customization of the game engine can optimize cloud rendering and cloud games, which will provide a natural entrance and rich scenes for all-true interconnection.

Wu Yu, Director of engine Technology Center of Tencent Interactive Entertainment Group R & D Department

To help the development of the integration of data and reality, games release more energy to culture, industry and other fields.

With the continuous development and maturity of cross-border applications of game technology, games will become an innovative solution for more social needs, providing an innovative base for the development of digital-real integration in the new stage. With the theme of "value Exploration of Game Technology in the Integration of data and reality", the Round Table Forum was chaired by Gao Renbo, KPMG's China Technology and New economy Management Consulting Partner. the trend of value spillover of game technology is discussed in multi-dimensions.

Hu Jiang, chairman of the Digital Professional Committee of the China Museum Association, pointed out that the use of digital technology to achieve innovative applications in the field of cultural heritage protection is one of the major trends in the future development of the cultural protection industry, he said: with the closer combination of game technology and cultural protection, a new type of application of text preservation scene will be born. The game can explore the direction of "technological molding" for cultural protection, and cultural relics and civilization will provide the basis for the game to "cast the soul of culture".

Sun Jiashan, an associate researcher at the Chinese Academy of Arts, introduced the application value of game technology in the digitization of auditory culture. "Music and instrumental music are important components of culture and art," he said. "in my communication with Tencent Games's NExT Studios audio team, I found that they adopted multi-standard and multi-distance simultaneous recording methods in the project of digital protection of Chinese traditional instrumental music, and carried out infinitely close to objective digital samples for traditional instrumental music." Sun Jiashan pointed out that using the audio technology of the game to study sound culture is a good attempt to make traditional music culture "alive."

According to Cheng Jun, head of the R & D center of Midea's Building Science and Technology Research Institute, Midea's "digital factory"-- Midea's "Building Technology Jingzhou Factory", has realized the digital visualization of the whole production link of the factory. so that management and operation and maintenance personnel can understand the operation of the factory in the digital world, so as to improve equipment efficiency, system efficiency and promote green and low carbon. He pointed out that the current game engine technology is also used to assist the construction of "digital factories", which can provide real-time, high-quality rendering capabilities and enhance the capabilities of traditional industrial software in 3D display, intelligent interaction and so on.

Through game science and technology to help industry, construction and other fields to achieve digital transformation, has become an important way for the game industry to achieve value spillover. Li Pengpeng, Technical Director of XR products in Unity China, believes that there are two important bases for the game engine to become a general 3D content tool technology: first, with the upgrading of the demand for picture quality and multi-platform access, the game engine has been widely improved in physical simulation, real-time rendering and simulation, and multi-platform compatibility. Second, more industries generate the demand for real-time 3D content in the digital transformation, promoting the game engine to achieve cross-industry applications. He stressed that game engine technology is becoming a bridge between the digital world and the real world. (end)

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.