Shulou(Shulou.com)11/24 Report--

CTOnews.com news on February 13, according to RUNTO's latest "Chinese mainland Laser projection Market Analysis Quarterly report (China Laser Projector Market Analysis Quarterly Report)", Chinese mainland household laser projection market sales of 436000 units in 2022, an increase of 27.2% over the same period last year; sales of 4.61 billion yuan, down 8.9% from the same period last year.

2020-2022 Chinese mainland home laser projection market shipments changes, units: ten thousand units,% laser projection category through the localization of the supply chain, product structure adjustment and profit transfer, strongly pulled down the average market price by 4188 yuan to 10584 yuan, thus stimulating consumers' desire to buy, but also promote the penetration of their home use scene.

Laser long focal projection has become the main growth force in 2022, and there has been a significant change in the technical structure of the lens in the household laser projection market. The shipping ratio of ultra-short coke to medium-long coke technology changed from 81:19 in 2021 to 57:43 in 2022.

Shipments of medium-and long-focal laser projection reached 186000 units in the whole year, an increase of 181% over the same period last year. When Beibei, Fengmi, Epson, Vidda, Nuts, Sony and other manufacturers seized the track and laid out their products, the terminal price was also more friendly to the people, falling to 6500 yuan from 17600 yuan in 2019, a drop of more than half.

In the same period, the annual shipment of ultra-short focus laser projection reached 250000. In the internal structure, the two types of labels of "cost-effective" and "high-end" are being strengthened at the same time. At the high-end level, 120-inch full-color laser TV is released, priced at over 100000; at the performance-to-price level, 75-inch laser TV is still the mainstream of the market, and the penetration of products below 5000 yuan is accelerated.

2019-2022 Chinese mainland household laser projection market technical structure, unit:% market concentration is high, showing a very high oligopoly data show that in 2022, in China's household laser projection market, the total share of TOP4 brand shipments (CR4) is 79.4%, belonging to the extremely high oligopoly type, and up 0.8% over last year.

Hisense tops the market with nearly 30 per cent market share and is the only brand that has sold more than 100000 units. Fengmi continues to make efforts in the two technical directions of ultra-short coke and medium-long coke, and the price is close to the people, with a market share of more than 20%, an increase of 3 percentage points over the same period last year. When Bay rose to the third place, the market share was close to 20%. In addition to the main model X3 series, the ultra-short laser focus U1 launched in the fourth quarter also increased rapidly. Changhong and Epson ranked fourth or fifth with a market share of 10% and 6% respectively.

In 2022, Chinese mainland household laser projection market shipments share by brand, unit:% breakdown, in terms of ultra-short focus technology, the CR4 index rose to 94%, an increase of 6 percentage points over the same period. Hisense is dominant, with a market share of nearly 50 per cent, while Fengmi and Changhong account for about 23 per cent and 17 per cent respectively.

In terms of medium and long coke technology, Dangbei mainly relies on the X3 series to seize 46% of the market share. Fengmi S5 grabs the second place in the sales list. Epson has accelerated the pace of opening up the smart home market in recent years, with multiple product lines and a market share of about 14%. Vidda entered the TOP5 list when it went public that year and accounted for 30 per cent of 4K products.

In 2022, Chinese mainland home laser projection market is divided into technology camp brand share, unit:% 4K and tricolor laser are combining. In 2022, the market share of 2K products for home laser projection has increased greatly, reaching 41%, an increase of 15 percentage points over the same period last year. Mainly from the contributions of Dangbei, Fengmi, Epson, Xiaomi and nuts. 4K penetration decreased slightly, but still reached 59%, accounting for a larger share of the market.

CTOnews.com learned that monochromatic lasers are still dominant in light source technology, but the share of tricolor lasers increased to 35 per cent in 2022 as Vidda and nuts innovated on tricolor lasers.

The combination of 4K and tricolor laser is becoming a development trend. In 2022, the share of shipments of 4K tricolor lasers exceeded 10%, an increase of 7.4 percentage points over 2021; it is expected to exceed 15% in 2023.

The product structure of Chinese mainland household laser projection market in 2022, unit:% from the development trend of the global display industry, the dominant liquid crystal display industry has gradually entered the platform finishing period or even shrinking adjustment period. the new technology industry represented by laser display is growing rapidly. From 2017 to 2022, the compound growth rate of China's household laser projection market reached 44 per cent. With the superimposed recovery of the economic and social environment, the market size of Chinese mainland household laser projection is expected to reach 600000 units in 2023, an increase of more than 35% over the same period last year.

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