Shulou(Shulou.com)11/24 Report--

Not after a new life, when the national tide is in progress. In order to explore the cultural charm of non-heritage and promote the development of non-heritage commercialization. Recently, the massive engine, in conjunction with the national mainstream media such as Changsha Evening News, launched the 2023 National Image Exhibition and non-Heritage Forum in Chaozong Street, Changsha. During the traditional festival of "our Festival Yuanxiao" in Changsha City and the second Changsha time-honored brand New National Tide Carnival, with the help of the hot popularity and profound artistic heritage of Chaozong Street, this activity shows the colorful intangible culture to the citizens of Changsha and tourists all over the country, so that more intangible relics can be seen, activated and passed on, so that the inscriptions can be "renovated".

This event is guided by the propaganda Department of the Changsha Municipal Committee of the Communist Party of China (Municipal Civilization Office), Changsha Municipal Bureau of Commerce, Changsha Municipal Bureau of Culture, Tourism, Radio, Film and Television, and sponsored by Changsha Evening News and massive engine. The relevant leaders of the Municipal Bureau of Culture, Tourism, Radio, Film and Television, non-heritage reporters from mainstream media across the country and non-heritage project successors gathered together to discuss the development of non-heritage.

China is a country with a long history, and non-heritage has always been one of the focuses in the field of cultural construction in China. The rich and colorful intangible cultural heritage created by the people of all ethnic groups in the long-term practice of production and life is not only the crystallization of national wisdom and civilization, but also the treasure of Chinese culture. The protection and inheritance of intangible cultural heritage is an uninterrupted cause in our country, and generations of non-legacy inheritors guard countless treasures of the Chinese nation with superb skills and enthusiasm. Non-heritage needs to be seen before it can be understood and loved-- the public welfare action of "renovating non-heritage" is to innovate the protection and inheritance of non-heritage through the cohesion of the government, media, non-governmental organizations and other forces, with the help of the power of the Internet platform. at the same time, through a series of support programs and digital, commercial operation, to help non-heritage projects coruscate new vitality.

Since its launch in November 2021, the activity has gone deep into Changsha, Guangzhou, Wuhan, Suzhou and other cities to collect customs. Through a series of support programs, it has helped dozens of non-heritage successors and many non-heritage projects across the country to coruscate new vitality. According to the "2022 massive engine non-heritage White Paper" data, from June 2021 to May 2022, the Douyin coverage rate of 1557 national non-heritage projects reached 99.74%, and the total number of videos played of national non-heritage projects exceeded 372.6 billion. After being seen, the number of likes deposited was more than 9.4 billion. This activity is the end of the public welfare action of "renovating non-heritage". It reviews and summarizes the work done in more than a year, and looks forward to the future development of China's non-heritage.

Hunan is a province with non-heritage resources, with 137 national non-heritage representative projects and 410 provincial non-heritage representative projects. The relevant person in charge of the Municipal Bureau of Culture, Tourism, Radio, Film and Television said: "Changsha has a profound history and is rich in non-heritage resources. We hope to take this event as an opportunity and use the intangible heritage as a bridge to further consolidate and expand the road of inheritance and development of the intangible heritage, promote communication between the intangible heritage and the masses, and do more practical exploration for the intangible heritage industry in Changsha to move to the whole country at a higher level. give full play to the role of intangible cultural heritage in serving the contemporary era and benefiting the people. "

Chen Kun collection culture promoter (host of Henan Satellite TV treasure appreciation program "the Gate of Huayu" for 17 years)

In the non-heritage forum, non-heritage inheritors, experts and scholars, and media practitioners gathered together to have an in-depth exchange of views on issues such as how to rely on platforms such as Douyin and have now flown into the homes of ordinary people. Participants shared the topics of communication innovation and commercial exploration of non-heritage projects, and released the "2022 massive engine non-heritage White Paper".

One of the highlights of this event is the national image exhibition of "renovated non-heritage" launched in Chaozong Street in 2023. Since its inception, the "renovated non-legacy" public welfare campaign has visited dozens of representative non-heritage projects in Qingdao, Changsha, Quanzhou and other places, and filmed precious images of Laoshan paper-cut, Guangdong Yongchun Boxing, Minnan Huoding parents-in-law and other projects. Hunan embroidery, fire palace stinky tofu production skills, Tongguan kiln burning skills and other non-heritage projects familiar to Hunan people are also retained in the photos, more than 60 photos embody the wonderful moments of public welfare action. Visiting the film festival, citizens and tourists can not only witness the non-heritage treasures nurtured by Huxiang culture, but also understand the unique skills of other masters from all over the country. Relying on the popularity and profound artistic heritage of Chaozong Street, there is an endless stream of people visiting the film festival. An enthusiastic visitor to the exhibition told reporters that he lived near Chaozong Street and knew that there was such a film festival, so he specially came to see it. Antique neighborhoods complement each other with photos that precipitate profound culture. Walking around the block and enjoying the photos can be said to be a rare enjoyment. Changsha people are familiar with non-heritage treasures such as Xiang embroidery, Tongguan kiln ceramics and stinky tofu in Fire Palace, but they rarely have the opportunity to understand how to inherit and how to make such behind-the-scenes stories. The children at home also learned about the breadth and depth of Chinese traditional culture and took a vivid lesson on the popularization of non-heritage.

Welcome to subscribe "Shulou Technology Information " to get latest news, interesting things and hot topics in the IT industry, and controls the hottest and latest Internet news, technology news and IT industry trends.