Shulou(Shulou.com)11/24 Report--

In the film the Strange of Benjamin Barton, the famous director David Finch tells the story of a man who lives younger and younger, full of fantasy and going against the current. "living younger" is the ideal of many people, and there is such a "live younger" product on the Internet.

It is QQ.

Tencent QQ was born on February 10, 1999 and is now 24 years old. It can definitely be regarded as a "veteran" in the history of Internet development in China, but such a "veteran" product is still active in the industry and is constantly updated.

Today coincides with the 24th anniversary of the birth of QQ, the QQ of "Old Man chatting Crazy" frequently rushed to the hot search, # QQ found the first user #, and too many birthday netizens crowded the server, and so on, re-showing that somewhat unexpected and reasonable influence.

According to Tencent's financial results for the third quarter of 2022 released in November last year, the number of monthly active users of QQ mobile terminals was 574 million, up 0.1 per cent from a year earlier. Although this is the first time that the number of monthly active users of QQ mobile has declined for nine consecutive quarters since 2019, considering the objective "old age" of QQ and the reality forgotten by many older generation netizens, this wave of reverse growth is undoubtedly wonderful.

When Wechat became the most mainstream instant messaging social platform in the mobile Internet era, someone once asked, "We already have Wechat, why do we still have QQ?"

The reverse growth of QQ seems to prove the value of its existence with facts. This should be the most powerful response: we need not only Wechat, but also QQ.

QQ is the daily QQ of every generation of young people. Tencent released a "post-00s QQ" report in 2019, which mentioned that QQ VIP accounted for more than half of the users, and Qzone said that 67% of the posts were posted.

This contrasts with the internal saying on the 20th anniversary of QQ: "A generation will grow old, but QQ will always be young."

If there is only one word to describe the current QQ,CTOnews.com, the first thing that comes to mind is "young", not only because QQ is trying to serve young people, but also because QQ is always a young product.

Young users will have many unique needs, but most of them can be summed up in one word, that is, "play". However, "play" is not an end, but a way for young people to socialize, entertain, cultivate interests, and even work and study.

QQ has spent a lot of time since its birth on how to make young people play more and more meaningfully. At that time, there should be no young people who were wrong to Qzone and QQ Show. "help me water the flowers", "step on my space" …... These conversations around QQ are the countless days of post-8090. Now, QQ also has some interesting features from time to time, even if not QQ users can hear about it.

Some time ago in the "small world" function in the launch of the two-dimensional AI painting generator, this gadget quickly became popular, and even swept overseas, so that foreign users are also trapped in it. Whether it is exquisite paintings, or all kinds of AI rollover laughing stalks, have become a favorite topic of the whole network.

"small World" is a unique community scene function that QQ officially launched in March 2022. In the small world, short video content is given priority to. Around the unique interest circle and community atmosphere of QQ, a content community has been created, such as piano practice, games, painting, clothing, QD, etc., where young people share and show themselves and meet more like-minded people.

At the beginning of last year, the launch of Super QQ Show made the function of QQ Show take on a new look in the new era. In Super QQ Show, everyone can create their own 3D virtual images, pinch faces and DIY virtual expressions, so that friends can interact with each other to achieve more interesting and vivid interaction. At the same time, Super QQ Show also joined the 3D version of Qzone-Xiaowo, where you can DIY yourself. Three or five friends and even friends from all over the world can party, listen to songs, watch movies, and communicate instantly in this space.

There is also the launch of the "QQ student card" in September, which also makes many young people have a wave of exclusive memories at the beginning of the school year. By querying the registration time, grade, Q age of QQ account and generating an exclusive student card, it once again arouses the enthusiasm of young students to share.

Recently, QQ has launched a new feature, "QBOX", in which users can get their own "Q cubs", which may be a spiritual sequel to QQ pets, where you can dress up Q cubs and fight with your friends'Q cubs to get a higher level.

Behind the continuous update of the new feature belt is QQ's deep insight into the desire of young people to easily communicate and express themselves in a burden-free atmosphere, which is the driving force behind their frequent and continuous self-update iterations. In constant communication with young people, QQ uses one feature innovation after another to bring fresh experiences to young users. Of course, this makes QQ itself continue to exude youthful vitality.

QQ in a wider range of office, study, and life scenarios A few years ago, regular QQ users had a voice that the functions of QQ were becoming more and more complex and bloated, affecting the experience. As they enter the workplace or other stages of life, they need simple and efficient tools to adapt to the fast-paced life, so they actively or passively switch to Wechat, which is famous for its simplicity and restraint.

But after most of us move to Wechat, we gradually find that many times, we also need more functions to make our work and life more efficient, which QQ happens to be very good at.

Maybe that's why nearly 600 million people never give up on QQ.

Note that these "600 million people" are far more than young people.

Last year, the official business secret society interviewed 100 QQ users and counted the advantages of as many as 60 QQ in terms of functional experience, and CTOnews.com also paid attention to the feedback of many users.

Generally speaking, QQ is bringing convenience to a wider range of users, from login methods, basic functions, office learning to community atmosphere and other aspects.

For example, in account login, QQ has always been unlimited to log in to multiple devices at the same time, and does not affect each other. You can use the QQ of the two terminals to transmit information back and forth while working on your computer while looking up information on your mobile phone or tablet, which is very convenient. Even if multiple terminals are needed to join the collaboration, mobile phones, tablets and PC terminals can be independent of each other, so it is convenient to switch and log in. In contrast, once Wechat logs out of the login on the mobile phone side, other terminals will follow suit, which is more troublesome.

And QQ has the function of remembering passwords and automatically logging in. No matter on the desktop or on the mobile phone, you can log in again immediately after exiting. Wechat has to scan the code or enter the password every time you log in.

In terms of the experience of basic functions, QQ is also the more practical and easy to use one.

For the simplest way to send a picture, QQ's send button is below and is easy to use.

For example, QQ group can be banned, can block someone within the group, can build a large group of 2000 people, can chat with strangers temporarily without adding friends, can manage group information and group photo albums, and is rich in group applications. Even if you don't save it, you can find group chat at any time. These characteristics have brought great convenience to the daily communication of many organizations.

QQ also has many advantages in terms of similar basic functional experience. It is precisely because of these advantages at the experience level that many people are more and more willing to use QQ as an office learning tool or as an artifact to assist in office work.

The first thing to say is QQ's powerful ability to synchronize messages.

When QQ logs in on different terminals, messages and files can be roamed synchronously, which brings great convenience to the synchronization of all kinds of files, materials and messages when working in different places. You don't need any cloud disk, just package and forward it to the secondary account. And there is no size limit for uploading files, and the download speed is also very fast. No wonder previous data show that QQ is already the largest file transfer tool in China, transferring 180 million files a day.

What's even more outrageous is that the files uploaded to the QQ group can be kept all the time, and the author can find and download the 2012 files in the university community. This ultra-long "shelf life" of documents has brought unexpected surprises for many people when they are struggling to find documents.

There is also the powerful screenshot function of QQ, which can not only take screenshots with keyboard shortcuts and free screenshots, but also identify and extract text, which is believed to be one of the most commonly used and favorite functions.

In addition, QQ more stable, more powerful voice and video calls, clearer grouping ability and so on, are also particularly needed by office workers, but also bring practical convenience for the majority of workers.

Many corporate offices use Mac or Linux computers, and recently QQ has also strengthened its support for macOS and Linux systems, more specifically to achieve a unified experience of the three major desktop platforms Windows / Mac / Linux based on the Electron technology framework, and recently a new version of QQ for Linux has been released, bringing the same experience as the Windows version. A unified cross-platform experience is obviously a meaningful thing for a large number of enterprise users.

When we count these advantages or capabilities of QQ one by one, I believe many people will understand why not only young people, but most of us, can not do without these conveniences or values provided by QQ in our daily life, office, and social situations.

Perhaps in the era when Wechat counterattack has become mainstream, the sense of existence of QQ has indeed been weakened, but there are always many times when we cannot help but sigh that "it has to be QQ" because of the solution of some problems, and then the initial sense of practicality and satisfaction will come back to us.

QQ is young, not just young. Many people say that QQ has become an exclusive product for young people, and it is enough to serve young people, but we will never put a single label on QQ.

Zhang Hao, then head of QQ products, said in an interview with the media in 2020. In fact, this sentence is also a more realistic portrayal of QQ.

As mentioned earlier, although young users are the most important user group of QQ, at the same time, as a national-level social communication product, QQ also plays its role in more scenarios and fields, serving richer people.

Compared with other social platforms in the industry that currently focus on young people, there is a very important difference that QQ has come all the way from the birth of the Internet. With the twists and turns of history and the huge number of users accumulated, it has posted a lot of faces for QQ. "young people" is only one of its many faces.

Along this "many faces", QQ has been carrying out different explorations and attempts.

On the one hand, they have been trying to communicate and communicate with young people continuously, and even get close to young people by holding offline activities to understand their psychology and characteristics, and through product function innovation and trial, so that "young people" can always get a fresh experience in QQ.

On the other hand, QQ will expand this young, powerful and efficient experience to a richer user base and application scenarios, bringing interest and convenience to more people's work and life.

So, instead of saying that QQ is aimed at young people, it is better to say that QQ wants to serve "people who want to communicate in a young way", which is a broader concept than simple "young users".

In other words, what QQ pursues is "always young", and then endows this "always young" vitality to the people it serves.

This pursuit is continuous, and the most direct manifestation is that QQ always maintains high-frequency update iterations.

Pull up the historical version of QQ in App Store, and QQ has been updated 2-3 times a month over the past year, sometimes even 4 times a month.

Since just entering 8.0, QQ has brought a large number of non-repetitive new features, including game message boxes, body effects, new special effects for video calls, concise mode, online status, as well as the aforementioned Super QQ Show, small World, and so on. Now, QQ's birthday notice is about to launch QQ9, which is also expected.

All this makes it hard to imagine how a 24-year-old "old man" product can maintain great vitality.

Perhaps the question itself is not important. Importantly, QQ has proved to us through a steady stream of youthful vitality that it has always been a national Internet product with strong vitality and indispensable to us.

Its function is changing all the time, and its users may be changing all the time, but what remains unchanged is the "young heart".

It is with this heart that QQ crosses the age, breaks the circle, remains standing for 24 years, and the future seems destined to continue to trek with such momentum.

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