Shulou(Shulou.com)11/24 Report--

Technology and the concept of sharing really affect our travel habits. The emergence of shared bicycles has brought great convenience to everyone and solved the last kilometer of a short trip. As low-carbon travel has taken root, the sharing business has been extended to two-wheeled electric cars to satisfy those who want to free their feet or want to go further.

Sharing electric cars actually had a layout a long time ago, and mainstream companies such as Hello and Green Orange were the first to enter the track, and the response was quite good. However, due to the barbaric growth of two-wheeled electric vehicles, the lack of relevant regulations, and the miscellaneous brands and large number of shared electric vehicles, and the phenomenon of random parking, some cities do not allow the business of shared electric vehicles to enter the city because of the appearance of the city. Coupled with the fact that you must wear a helmet when riding an electric car, this part is not taken into account in the early stage of sharing electric cars, so it is slightly more difficult to popularize.

(photo from Pixabay) of course, this does not mean that shared electric cars are completely extinct. Some tourist cities still have a large number of shared electric cars.

What is surprising is that recently, sharing two-wheeled electric cars has once again appeared in first-tier cities, the number is small, but it can virtually help some small partners with travel difficulties.

01. It is easy to use a car and difficult to park. Is sharing an electric car the best solution? No matter what kind of car it is, they are faced with the dilemma of "easy to use but difficult to park". Owning an electric bike can really achieve freedom of travel and facilitate the need for a few kilometers of transportation. However, parking is a pain point that many "small electric donkeys" users cannot ignore. Now, in consideration of fire safety, two-wheeled electric vehicles are basically prohibited from going upstairs or entering elevators, and batteries cannot be taken upstairs to recharge, unless there is a public charging potential downstairs. Otherwise, electric cars are a big burden.

In this context, the shared form of two-wheeled electric vehicles can meet the needs of people who want to use the car but do not want to take care of the car. After a trip, you only need to take a bus, put down the lock and leave chic. You can also find another car when you go back. At the same time, for people traveling in other places, sharing electric cars is also the best choice for sightseeing and short-distance movement.

(photo from Pixabay) these two days happened to be back to work after the new year. When Xiao Lei went to work, he found that the bus driver should still be on holiday. Some of the buses waited for a long time without a car, so they had to switch to other modes of transportation. Online car-hailing is too expensive, a commute costs 20 or 30 yuan, a few days of spending will be very big.

The urgent task is to find a replacement scheme that takes into account both travel efficiency and economy, which reminds Xiao Lei of the two-wheeled shared car neatly placed on the side of the road. However, it is a total of about ten or twenty minutes' drive from home to the office, and sharing bicycles is bound to take a lot of personal energy, so it is impractical to ride there.

What is more gratifying is that in a row of shared bikes, Xiao Lei found the figure of sharing two-wheeled electric bikes, probably because there are not many office workers later, so the only few shared electric cars on the road are idle. After a simple scan + account registration, I successfully got on the electric bike and took ten minutes to ride to a parking area near the company, which cost 3 yuan.

(photo from Lei Technology) in fact, it is about 400 meters from the nearest parking area of the company, and the rest of the journey can only be completed by "No. 11", adding a bit of tiredness to the seemingly easy commute. But in the next few days, Xiao Lei regarded the shared electric car as the main means of transportation to and from work, not for anything else, just so that he no longer had to watch the bus passively.

In a very short time, Xiao Lei was immersed in the joy of sharing electric cars, and its appearance provided a different kind of convenience for the commuting process. But to be fair, in addition to the convenience of travel, there are still many difficulties for me to accept in the experience of this shared form of transportation.

02, the car has a lot of damage, it should be stored in advance. There are still so many holes in sharing electric vehicles in Guangzhou, for example, at present, the number of shared electric cars is very small, and there are not many on a road. It is probably more difficult to "grab" a car during rush hour than to win a lottery ticket. The amount of input determines whether it is convenient for people to use cars in an area, and now the coverage and number of shared electric cars are far less than that of shared bikes. However, the share of shared travel in a city is so large, the public area is so large, and the coverage of shared bikes increases, and the benefits of shared bikes will be hurt.

(picture from Lei Technology) according to data provided by iiMedia Research, the number of shared electric vehicles nationwide reached 3.82 million in 2021 and is expected to reach 4.95 million in 2022. The overall scale continues to expand, with 46% of shared electric vehicle users using 3-5 times a week. The above data are on the rise, which on the one hand reflects the growing scale of electric vehicles put in by travel companies, and also reflects the increasing dependence of users on shared electric vehicles.

By contrast, the number of shared bicycles is hundreds of millions, although the growth rate has slowed down, but the base is quite large, and shared electric cars account for only a fraction.

Under my observation, the number of shared electric cars in Guangzhou is still far lower than that of shared bikes. In the same public parking area, there are about 20 or 30 shared bikes, while the number of shared electric cars is only a pitiful single digit. Many of them belong to different travel companies. In one region alone, Xiao Lei can sweep the electric cars of four or five different companies, occupying the "C position" on Mini Program's list.

(photo from Lei Technology) due to the lack of mainstream travel brands to occupy the market, all kinds of shared electric car brands that have never been heard of are springing up like bamboo shoots after a spring rain. Xiao Lei experienced it these days and found that there are almost no shared electric cars on the road. Almost none of the ten cars belong to the same company. They ride the same company at work, and those who ride after work are probably from another company.

Choosing more is originally a good thing, but a wide variety of shared electric car travel companies is really unbearable, registering multiple accounts + real-name system is not troublesome, and it is easy to let your personal information leak.

Moreover, the vast majority of Mini Program, which shares electric cars, does not strictly follow the UI design rules at all, so it is rough and ugly. Every newly registered user must first deposit the fare before scanning the code to drive. The "minimum consumption" has its own standard, which means that the deposit was forced to be paid at that time. If you are lucky to encounter an electric car that does not require a pre-existing "conscience" travel company, congratulations, there is a good chance that the company's shared electric car business is in trial operation, and it is only a matter of time before the fare is saved.

(photo from Lei Tech) storing the fare in advance is tantamount to making money. If it doesn't look good, it's hard to attract new users. Directly deducting the balance of Wechat wallet will definitely be more friendly in experience.

To solve these problems, the quality of electric vehicles and the success rate of unlocking is a big mountain in front of users. Xiao Lei tried to sweep several cars in a row, but could not successfully unlock them. At that moment, he seemed to be the embodiment of the "che Guevara" who stole the battery. If not, he would be the next one, wasting a lot of time. Some electric vehicles still have insufficient electricity, damage, lack of helmets and so on. The problem of "dirty and messy" management mentioned above still exists today, which brings a lot of inconvenience.

In fact, like shared bikes, shared electric cars have specific service areas (including car pick-up and parking). If they go beyond the scope, they need to charge a certain "scheduling fee", which is usually 20 yuan per time. At present, the shared electric vehicle service scope of many travel companies has covered most of the mainstream areas, and basically will not go beyond the scope. However, some trial operation of electric vehicle business, not only the scope of service is small, the dispatch fee is also very expensive, beyond the scope will be a direct power outage, accidentally "cross the boundary" partners can only push back, it is very embarrassing.

(photo from Lei Technology) for a travel company that tries to operate a shared electric car, its service is limited to a small area at the junction of Tianhe District and Baiyun District, and the parking spot is relatively far from Xiao Lei's company. you have to walk a long way after parking. It may benefit some people in a real sense, but the convenience of sharing should be accessible to all.

03. The "dirty mess" of shared electric cars may be just labor pains. Xiao Lei thinks that shared electric cars still provide us with brand-new travel convenience, which is worthy of long-term and stable development. Miscellaneous companies, pre-storage, poor management, car damage and so on are only the "labor pains" in the initial stage of popularization. with the passage of time, as well as the addition of mainstream travel brands such as Hello and Green Orange, to promote competition, the shared electric car industry is bound to have a big reshuffle.

The key to sharing travel business lies in the volume of investment, regional coverage, and the enthusiasm of daily management and maintenance, which are the most concerned by users and the most difficult parts for travel companies. Shared cars flow every day, and there may be accidental damage, no power, and so on, which require travel companies to arrange operation and maintenance staff to reasonably allocate the number of shared cars in different regions.

Relevant departments also have special service quality scores for shared travel services, which are used to avoid "spoiling" travel companies. Only by doing a good job in the management of shared electric vehicles and making a certain contribution to the appearance of the city, the relevant departments will rest assured to let a large number of shared electric vehicles enter and accelerate the popularization. The brand that can stay in the end must be able to stand the test at the service level.

(photo from Pixabay) A Xin, a friend, told Xiao Lei that he prefers to share the freedom and flexibility of electric cars rather than squeezing buses every day. First of all, his home is not very far from the company. It is only a ten-minute drive, and he has to wait for the bus during rush hour. He also has to run with others. The experience is very poor, and close contact with people also has the potential risk of infection.

On the other hand, A Xin actually bought a two-wheeled electric car to commute recently, but after seeing the shared electric car, he felt even more unnecessary.

Although there are all kinds of troughs in the shared electric car, in his life circle, the electric bike is stable and can be used every day, and it only costs 3 yuan to go back to the company, which is much more comfortable than the bus. Although the parking spot is far away from the company, he says he will continue to use shared bikes.

(picture from Ray Technology) in fact, this is also very normal, the initial development of anything always highlights a variety of problems and deficiencies. From the development process and current situation of shared bikes, we can see that shared electric vehicles have the potential to do better, unless the existing travel companies are content with the status quo and there is no pressure to survive.

In any case, this "labor pains" will pass, and we may all fall in love with shared electric cars as much as A Xin, but before that, we only need to consider whether shared electric cars can meet their travel needs, and the rest will be left to time. When the shared electric car becomes more mature.

This article comes from the official account of Wechat: Feng Xingxing (ID:fengchuxing2021), author: tea governor shopkeeper

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