Shulou(Shulou.com)11/24 Report--

In 2018, Guo Mingming, who took advantage of the east wind of the short video, had his first taste of youth fame. At that time, he was in high spirits and with a pure heart in pursuit of music, he went all out to the journey of "professional musicians".

Unexpectedly, as soon as the dream waved to him, the disease first pulled him into the abyss of despair.

On May 28, 2021, Guo Mingming, who had just finished an event, posted a video announcing his withdrawal.

"fans who followed me earlier knew that I had idiopathic tremor, but it worsened faster." In the face of the injustice of fate, Guo Mingming, who forced a smile on his face, said too many times of regret and unwillingness in front of the camera.

"as the road of thorns is like my life, it also blossoms the flowers of thorns with vitality." To everyone's surprise, with his persistent enthusiasm for music, Guo finally stepped through many difficulties and obstacles and returned to the camera again.

On February 6, 2022, Guo Mingming opened the first show of Kuaishou live broadcast. Official data revealed that the total number of live broadcast reservations exceeded 10 million, the total number of viewers that night exceeded 100 million, and the highest number of people online at the same time was as high as 4.407 million. Guo Mingkuishou's account rose 980000 on the day of the debut. This eye-catching data not only shows the influence of Guo Mingming, but also confirms the agreement between Guo Mingming and Kuaishou users.

Under the exit video two years ago, a word of encouragement from fans is coming true: the dream will wait for you later. And this concert-like Kuaishou live debut has become a new starting point for Guo Mingming's new music journey.

The persistence of a ten-year-old boy

"the most important thing is to thank every friend in the studio for their support." On the evening of the 6th, Guo Mingming's broadcast room was very busy.

For this live broadcast, Guo Ming personally docked with live audio equipment, lighting equipment, artists, guests and other matters, "can be regarded as semi-personal."

On the night of the live broadcast, he and Gao Huohuo once again performed the popular "98K". The cheerful, unique laughter and the tacit understanding of the two pulled the timeline back to 2018, and users also spontaneously brushed the screen in the comments area. Subsequently, a song called "beautification" showed Guo's clever and exquisite songwriting ability and extraordinary musical talent.

Unlike the step-by-step learning path of academic singers, specialty training and professional colleges are in fact an unattainable "moon" for Guo Mingming, whose family is in distress.

"I really don't have that condition at home. I can only rely on myself."

When Guo Mingming was ten years old, his parents divorced, which made the difficult living conditions even worse. In order to support the family, mother went to the construction site to turn on the blender to make ends meet. Speaking of this, Guo Ming still frequently lamented the difficulty of his mother. "it's not easy for a woman, it's really not easy."

At that time, Guo Mingming, a young boy, knew the hardships of life earlier than ordinary children, and the considerate Guo began to shoulder the burden of the family with his mother early.

"when he was a teenager, he went out to sing to subsidize his family." in order to take care of his studies, Guo had to run with the band during his lunch break and return to school in the afternoon to continue his classes.

Guo recalled that at that time, an activity could earn about one or two hundred yuan, plus his mother's income was just enough to support the family's living expenses.

Although the intensive band performance made the teenagers bear the pressure of life prematurely, it also laid the groundwork for Guo Ming's life track. "from the age of ten to the present, he has not been separated from the category of music." A sound stage performance let Guo Mingming heart of the music seed out of the ground: to become a recognized singer.

In order to open the door of opportunity, Guo Mingming, like many music lovers, chose to run the track to participate in local music competitions.

"at that time, I lived in a rough house with no toilet or white wall. I ran around and took part in competitions with a little money."

What impressed Guo was an audition competition for a CCTV program. The audition was held in Lu'an, Anhui Province, where he and his mother bought two train station tickets in Baotou, Inner Mongolia. To this day, Guo Mingming still remembers the scene of that night.

"I took a piece of paper and put it in the aisle and crouched in the aisle with my mother. my mother didn't sleep, and the two of us held on like that for more than ten hours."

In those years, Guo Mingming traveled from south to north and participated in music competitions large and small across the country, including the music audition program The Voice of China, which gave birth to many singers. However, unlike the direction of the motivational script, frequent music competitions did not open a window for his dreams.

"(some) the director group asked me to audition, but my voice trembled a little, so I couldn't make it up."

Although fate gave gifts too early, the bumpy road exercised his resilience and endurance, and made him realize that the road to music is a difficult thing.

Short video + live music dream of achievement

The turning point in the story dates back to 2015.

In that year, there was thunder on the Internet and short videos became popular. The arrival of the new era has not only changed the mode of communication, but also provided an important opportunity for Guo Mingming's music career.

"through the efforts of the self-media platform, we can not only afford the cost of living, but also accumulate fans through singing."

In the short video platform, Guo Mingming wantonly unleashed his love of music and showed his musical talents.

At first, he mainly covered popular songs. "I'll do a cover of a song that is hot, and after the cover, you can see that someone in the comment area says it's really nice." The positive feedback on the short video platform condensed the spark in Guo Mingming's heart, and he also began to explore the mode of short video.

In 2018, Guo Mingming developed his own style on the short video platform.

He began to abandon the conventional way of singing, singing songs in a funny and crazy form, and a strong sense of contrast not only harvested the traffic of the short video era, but also shaped Guo's bright and distinctive personal style.

In this style, his singing "98K" came out overnight. The magic voice and characteristic singing make Guo Mingming really well known by the public in the Internet era of information explosion.

Guo Mingming, who has just been selected by the flow, finally has a concrete understanding of the word "becoming famous".

"at that time, I thought that the number of players might be too high, and the speed of rising fans was terrible. as a result, when I went out the next day wearing yellow half-sleeves, someone on the street asked me if I was the little boy who sang" 98K "in yellow half-sleeves. In this way, people knew me one after another."

With the rise of the volume, Guo Mingming is getting closer and closer to his music dream. At that time, he sang, recorded and told jokes every day, really ploughing on live streaming and short videos.

More luckily, Guo Mingming also recognized his Bole-Xue Zhiqian with the help of short video media.

According to Guo Mingming, as early as 2015, he fell in love with Xue Zhiqian's music style and regarded it as his idol on the music road.

"I listened to one of his EP at that time, and after listening to it, I felt that it was over. I fell in love with the voice, and I also fell in love with production and lyrics."

As a result, Guo Mingming frequently sang Xue Zhiqian's songs on the short video platform, making no secret of his appreciation and love, and this emotion was also responded by Xue Zhiqian.

"at that time, Mr. Xue gave me a like, and I was so happy. Then I asked Mr. Xue if he could add Wechat, and he immediately agreed, saying yes, I would add you. Xue Zhiqian is really a very nice person."

Xue Zhiqian's heart of cherishing talent is also reflected in Guo Mingming. To Guo Mingming, Xue Zhiqian is like a "bright lamp", giving the greatest help to his music creation.

In a live broadcast on the evening of the 6th, Guo said that in order to create a new song "beautification", he specially went to Xue Zhiqian's home for guidance. He further added that before writing songs, he would share the samples with Xue Zhiqian and listen to his advice.

Like Xue Zhiqian, Guo is extremely serious about music production. "I may not be a musician in the minds of many people, but the quality of all the songs I write must be able to pass myself."

Guo Mingming always kept his original mind, "so many fans and brothers and sisters follow me on short videos, I must stick to it and continue to contribute good things to them."

This comeback, Guo Mingshou also regained the normal live rhythm on Kuaishou, re-establishing ties with fans in a closer way.

[small bid 3] countless "Guo smart" were seen in Kuaishou.

Guo Mingming is just a microcosm of the vitality and explosive power of high-quality content and creators in Kuaishou.

Like Guo Mingming, more and more high-quality anchors are pouring into Kuaishou, a pluralistic and inclusive stage, showing different lifestyles with music, performance, dancing, rap and other content as carriers.

Yang Shengang, a first-generation online singer who became popular across the country with a song "Mouse loves Rice", chose to open his first live show on Kuaishou, with 4.76 million viewers in the first live broadcast, with a peak online population of more than 500000. The enthusiasm of Kuaishou users made Yang Chengang sigh, "I didn't expect that so many fans will still remember me."

Another excellent case occurred in the countryside. Dressed in a cotton-padded jacket and without any filter modification, the new rural rap account "Liu Xuekun" expresses a real and free attitude towards life by virtue of its fluent English and magnetic voice, setting off a wave of new rap in Kuaishou.

An inclusive, pluralistic and free community atmosphere is becoming the background of Kuaishou's development, all thanks to the unique emotional connection between Kuaishou anchors and fans.

Head anchor Guangdong Rain God became popular in Kuaishou in 2017 and experienced many ups and downs on the short video platform. Looking back on his many years of live broadcast career, he said bluntly that "feelings" is the unique feature of Kuaishou, and he misses the time when Kuaishou broadcast it most.

After returning to Kuaishou, he enthusiastically called his fans "old buddies". In his view, "this is our first love term for platform fans, and it's still familiar and cordial."

An "old man" reflects the underlying social logic of Kuaishou: the social relationship based on the purest human feelings, the seemingly simple social logic is in line with Kuaishou's long-standing slogan of "embracing every life", and has become the biggest feature of Kuaishou that is different from other platforms.

In the fast hand, the sense of boundary between people has been eliminated, and "they are all friends when they come from south to north." The anchorman does not have a high posture, and the users do not have the desire to "go to the court" at will. The distance between anchors and users is narrowed, and the emotional connection is deeper.

At the same time, the healthy and harmonious relationship also gives more living space and creative vitality to the diversified content. From singing and dancing to talk shows, outdoor exploration, from traditional art displays to country music, Kuaishou Live provides the soil for the dissemination of high-quality content with its inclusive ecology.

Of course, in order to further support anchors and do a good job in content, Kuaishou LVB also continues to increase the anchor ecology, tilting resources to high-quality creators.

On the one hand, in order to build an ecological environment for high-quality creation, Gu Bei, head of operations of the Kuaishou Live broadcast Association, said at the Kuaishou photosynthetic creators' conference in 2022 that 500 million cash and 3 billion streams were used to protect the growth of high-quality anchors in Kuaishou. Provide solid rear power for anchors to create content.

On the other hand, based on the anchor's own positioning and the tone of the platform, Kuaishou live broadcast provides all-round operational support for the anchor.

Take Guo Mingshou's Kuaishou debut as an example. During the live broadcast, not only Guangdong Rain God and Bai Xiaobai Kuaishou head anchors connected with Guo Mingming to enhance the topic degree and influence of the live broadcast room, but also influential singers such as Gao Huo, Zhang Wei, A Youyou and other influential singers appeared on the stage to sing, making the broadcast room high tide again and again, breaking live records again and again.

For Liu Xuekun, who became popular with country hip-hop style, kept his Kuaishou live debut in front of the country cottage. Liu Xuekun was still wearing a distinctive cotton-padded jacket. In the studio, she not only sang Korean songs, but also danced with her neighbors. At the end of a live broadcast, the fans of Liu Xuekun's Kuaishou account rose by as much as 590000.

In addition to the regular operation of the studio, Kuaishou LVB also continues to empower high-quality content and provide stage performance opportunities for anchors through a number of content IP in the station.

At the public performance of "Kuaishou Talent" created by Kuaishou Live broadcast, dancers such as Shanshan, Tang Xiaoyi and Xiaojiaoer shone brilliantly in the public performance with their own unique dance styles, which not only allowed more users to appreciate the charm of dance, but also provided a display stage for dancers.

With the influence of Kuaishou live streaming, music, dance, traditional talent and other high-quality content will release the greatest vitality, and countless "Guo smart" can also be seen on Kuaishou.

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