Shulou(Shulou.com)11/24 Report--

On February 8, at the sharing meeting of Intel China's 13th generation core ™mobile processor, Kuaishou Virtual broadcast Assistant (Kuaishou Virtual Studio, hereinafter referred to as KVS) made a wonderful debut. The video of cooperation between Intel China and KVS is displayed at the scene, which focuses on Kuaishou's official virtual anchor Guan Xiaofang's interaction and "taking goods" in various live scenes, showing the creative and development ability of virtual human, and demonstrating the efficient performance of Core HX's flagship products.

In the rapidly developing virtual human track, Kuaishou Virtual broadcast Assistant (KVS) has attracted the attention of the industry as soon as it is launched. It integrates the one-stop capabilities of 3D virtual human and virtual scene, provides users with rich special effects, and supports multi-platform push live streaming, transforming the traditional live room into a "meta-universe live room". To achieve the landing application of virtual human in intelligent entertainment, live e-commerce, brand marketing and other directions. Guan Xiaofang, as the official virtual anchor of Kuaishou, has completed her exploration and application in entertainment, e-commerce and other fields since her launch in 2021.

The video jointly produced by the two sides, represented by Guan Xiaofang, the official virtual anchor of Kuaishou, shows the efficient modeling of virtual human MAYA, the agile construction of the scene of Unreal engine 5, the creation of fine digital human and virtual world applications, and the live broadcast process of providing stable synthesis, transcoding and push.

Gao Yu, general manager of Intel's technology department in China, expressed his gratitude for the cooperation between Kuaishou and Intel to jointly explore new trends in the digital world. With the flagship 13th generation Core HX mobile processor, users can improve performance anytime, anywhere and improve the creative efficiency of the whole process. Intel China has helped KVS to complete an one-stop capability upgrade. The virtual human case of Kuaishou virtual anchor Guan Xiaofang shows great potential commercial value. Intel China looks forward to using HX's flagship + Kuaishou virtual human solution to bring more possibilities to end users and the future of the digital world.

In fact, Kuaishou and Intel have been cooperating for a long time. In the early stage of the development of KVS, the two sides established a framework cooperation mechanism based on the research and development of virtual human technology, and completed the continuous optimization in many technical aspects, such as virtual human art production, engine effect tuning, virtual and real pipeline broadcasting, and so on. Prior to this, Intel's 13th-generation core high-performance hybrid architecture has also achieved significant performance benefits in KVS, enabling creators to achieve industry-leading virtual human launch results based on art creation software and KVS.

With the support of Intel's underlying technical capabilities, KVS has created a powerful virtual live broadcast tool, lowered the threshold of virtual human live streaming, and provided rich virtual interactive games, bringing users an immersive and interactive live broadcast experience. At the same time, Kuaishou also launched the toB video cloud brand StreamLake, which provides the brand with a full-link digital live broadcast solution.

At present, relying on KVS, Kuaishou has created digital people such as Guan Xiaofang, the official virtual virtual anchor of Kuaishou, Zhang Fengqin, a magical girl of virtual singer, and Guan Jian, commander of Kuaishou Fire Camp, which are widely used in cultural and entertainment shows, live e-commerce, brand promotion, press conferences and other multiple scenes. In addition, with the industry-leading full-link digital human live broadcast solution, and Kuaishou's unique advantage in brand marketing as a content platform, Kuaishou StreamLake stands out from the competition of many leading enterprises in the field of digital virtual human, helping Mengniu create its first virtual employee "Milk thought", create the brand virtual human IP, and promote the brand to develop virtual human marketing track.

It is worth mentioning that in addition to the construction of "virtual human" and "virtual field", KVS can also provide interactive capabilities based on virtual LVB scenarios. Through live broadcast interactive activities such as basic interactive games based on live broadcast data and "Virtual Human World Cup Football match", we can create differentiated live broadcasts, help virtual VJs effectively improve ACU in live broadcasting rooms, and drive the steady growth of live broadcast revenue.

With the increasing popularity of the digital virtual human market, more and more applications of virtual human may also be gradually stimulated. In the future, Kuaishou will continue to join hands with Intel to promote the integration of technical capabilities, continuously optimize the whole process of virtual human production, broaden the virtual human application scene with stronger technical performance, and explore more development opportunities of the digital virtual human track.

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