Shulou(Shulou.com)11/24 Report--

On February 7, one plus officially launched a new product of one plus Ace 2, which offers vast black and glacier blue colors, equipped with three-segment physical mute keys, using silk glass technology. In addition, a plus Ace 2 also carries Snapdragon 8 + processor (3.2GHz), equipped with LPDDR5X memory and UFS 3.1 flash memory, cooling side has 5177mm ²eight channels through VC + 6355.32mm ²phase change graphene, exclusive custom professional rendering chip. After the press conference, Li Jie, president of one Canada China, was interviewed by CTOnews.com and other media to answer hot issues.

The most competitive thing about one plus Ace 2 is its high performance-to-price ratio. With regard to the consideration of product pricing, Li Jie said: "the product logic of one plus is to pay attention to the needs of users first, and then give the right price to make friends with more users." In Li Jie's view, if you anchor the price to do the product at the beginning, there must be a lot of choices on the product, but these trade-offs may not be recognized by the user.

"We will also go through a very long time internally, strictly testing and using the product, and I myself have used Ace 2 for a long time. Launching such a product, I believe, will bring not only a user, but a good reputation of the user. In this way, through a suitable price, make friends with more users, so that more people can know one plus, know one plus." Outsiders think that one plus Ace 2 is comparable to the new "price butcher". Li Jie also has his own view on this title. "price butcher" is not what one wants to do, and the product logic of one plus is more about how to make the product well. Under the current general environment and the changing trend of user demand, blindly reducing prices can not completely solve the problem. If the whole product force and expressive force are not outstanding enough and good enough, the effect of price reduction is limited.

The popularity of the mobile phone industry has gradually declined in the past two years, and the original machine sea strategy is no longer suitable for the overall environment of the mobile phone market at the current stage. Li Jie thinks that such a strategy is not suitable for the competitor's machine sea strategy. He said: "the idea of one plus the whole product will not play machine sea tactics, do a lot of products, or do a lot of product iterations and parallel." Yijia's product strategy is to make high-quality products, and we hope that every product will be the best in the same gear. "

With regard to one plus Ace 2, Li Jie is full of confidence in its future. Li Jie believes that one plus Ace 2 may have the opportunity to become the first-selling product in the online same gear. This product has no competitors at the same price, and even thinks that it may force competitors to reduce prices. " One plus Ace 2 in the same gear, product performance, software and hardware technology investment, are far ahead of the competitors. No matter in the game, video, performance release, or the network and other experience, basically achieved the best in the same gear. We are also very confident and optimistic about the future reputation and sales of Ace 2. "

Ace series as a brand newly built in 2022, Li Jie believes that the core of Ace series is to support the demand of 2-4K price range. In the next three years, if one plus wants to achieve the first share of 2000 yuan online, the Ace series undertakes a very important mission. Mobile phones belong to the category of low-frequency purchase and high-frequency use. The current market competition and industry background will certainly require manufacturers to be hexagonal warriors. Products need to have a very good experience in all scenarios, rather than a simple decentralization of a device.

One plus products want to leave users with the core impression of cognition, the first is the ultimate performance, the second is texture design, the third is the flagship experience.

For the future memory technology, memory chips and other hot directions, one plus is also carrying out technical planning and storage. Li Jie said: "in the future, we also have self-developed memory chips, the whole is to solve the actual user experience problems, including our cloud computing private network technology, teletouch." No one has been well optimized before the touch, this time we opened the whole link, from driving IC to algorithms, including algorithm scheduling logic, linkage with the main chip, we have done a lot of opening, as well as long-term technical planning for the future. I also believe that in the future, with the passage of time, there will be more and better technologies that can bring about the results of experiential change, and will be added to the first round. Including texture design, we are also moving towards this way of thinking, whether in the storage of CMF, or in new materials and processes, we have a new attempt. "

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