Shulou(Shulou.com)11/24 Report--

On the afternoon of February 8, Sina Finance exclusively acquired Baidu CEO Robin Li's OKR (goals and key results) content in the first quarter of 2023, and its key task is to "lead the intergenerational change of the search experience."

Yesterday, Baidu officially announced its ChatGPT project, "Wen Xin Yi Yan" (ERNIE Bot), which is currently making a pre-launch sprint, and will complete its internal test in March and open it to the public.

Combined with this news, Robin Li OKR may imply that Baidu search will be fully connected to Wen Xin, and the search product will usher in a subversive change.

It has been revealed that Baidu has been "premeditated" for a long time, and the search will be the first flashpoint of Baidu's "literary heart". In September last year, Robin Li said publicly that the development of artificial intelligence had a "directional change in both technical and commercial applications". In a recent Baidu internal speech, Robin Li once again stressed that "the technology has reached a tipping point, how technologies like ChatGPT can be used in search scenarios, and we have a great opportunity in this respect in the coming year."

A person close to Baidu revealed to Sina Finance that Baidu search had long been connected with Wenxin related technology. In March 2019, Baidu developed the Wenxin ERNIE 1.0 system. Starting from 2020, Baidu search began to apply the "Wenxin big model" technology, deeply enabling search relevance, deep Q & An and content understanding. "once Wenxin is on the ground, the first stop will be directly connected to Baidu search." "some related functions have been launched or tested internally within Baidu search, including multi-answer responses, intelligent generation, and so on," the person said.

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