Shulou(Shulou.com)11/24 Report--

Beijing time February 8 news, since its launch in 2009, Microsoft's Bing search has been "looking" at Google. But this time, Microsoft sees a great opportunity to take down Google in artificial intelligence (AI).

Microsoft uses ChatGPT to challenge Google's dominance on Tuesday, Microsoft announced the integration of OpenAI's popular AI chat robot ChatGPT into Bing search engine, which may be the first time that the software giant has a chance to directly challenge the search giant Google.

Bing is always second, although it ranks second in the global search market, but it is a far cry from Google. Google's share of the global search engine market reached 92.9% in January 2023, compared with 3.03% for Bing, according to statistics released by StatCounter.

Bing's search share has been a far cry from Google for years, and there seems to be no hope of change. However, the popularity of ChatGPT finally let Microsoft see the dawn, which is due to the advanced layout of Microsoft. Microsoft invested more than $1 billion in OpenAI, the ChatGPT developer, in 2019 shortly after it was founded, and recently invested an additional $10 billion in the company.

Even before Microsoft officially launched the ChatGPT version of Bing on Tuesday, Google insiders felt the threat of a partnership between OpenAI and Microsoft was imminent, marking the first time in decades that Google was under pressure to improve its search engine. Now, Microsoft's dream is becoming a reality.

Google's troubles Google does feel threatened, the search giant has sounded the "red alert". Even the two founders who have retired from front-line management have recently held frequent high-level meetings to speed up the deployment of AI chatbots and approved plans to further integrate AI chatbots with search engines.

Google's search products have received a lot of criticism over the past few years. The Atlantic accused Google search of being "not as good as it used to be", while Express said Google search was getting worse. Marissa Mayer, a former Yahoo CEO and Google employee, said the quality of Google searches was directly related to the decline in the quality of the site. Last August, TechCrunch, a technology blog, reported that Google had launched a way to improve the ranking of high-quality websites.

Google founder returns to Fire fighting after Microsoft released ChatGPT version of Bing, Wade Bush Securities said in a report to customers that it believes Bing's integration with ChatGPT "will challenge the web search market by grabbing market share, because users will see more benefits and new user experiences."

"it has been a long time since the search market was subverted. Google's long-standing market dominance has not been shaken, but the new Microsoft Bing, supported by the next-generation ChatGPT, seems to be the first challenger." Said Daniel Daniel Newman, an analyst at Futurum Research.

A small first-mover advantage, but while ChatGPT pushes Microsoft and Bing forward, Google has been actively reminding you that it has been working in the AI field for a long time. After all, the founder of OpenAI was a former Google employee, and the "T" in "GPT" stands for the "Transformer" model, an AI technology invented by Google.

Moreover, Google has quickly released its own chat robot, Bard, and asked employees to test it with the spirit of an internal hackathon.

In addition to Google, Baidu also confirmed that it is developing an AI chat robot, the Chinese name of the project is "Wen Xin Yiyan". At present, Wen Xinyan is doing a sprint before launching, and internal testing is expected to be completed in March, when it will be open to the public.

Baidu is also developing chat robots-in other words, Microsoft may now have the upper hand in the AI search war, but that advantage may be hard to maintain if its competitors take action. "We doubt that all suppliers will take advantage of these technologies and we do not know whether Microsoft can make a huge profit compared to other companies," Guggenheim analysts said in a report released after the ChatGPT version of Bing.

Fast action to maintain its edge Microsoft promises that the new and more powerful Bing will bring new features to recommend brands or travel sites to users through simple language questions to help users find information faster and enter fewer keywords.

This is just the tip of the iceberg because Microsoft has expressed interest in introducing ChatGPT into software such as Microsoft Excel and PowerPoint.

Still, Google seems to be ready to fight with its strong financial strength and a long history of developing AI internally. Roughly in line with Microsoft's overall plan, Google plans to introduce ChatGPT into its software suite, including Gmail and Google Docs.

Eric Hamilton, head of search at Good Apple, Microsoft's CEO Nadella marketing agency, points out that Google tools, including Google's Chrome browser, have many fans and that AI will help retain them rather than expose Google to the risk of users defecting to Microsoft.

In other words, unless Microsoft can quickly attract a large number of Bing users with these new AI features, analysts believe Google will soon catch up, making Microsoft's first-mover advantage meaningless.

The real winner in the end, Microsoft may finally have a chance to start weakening Google's dominance, but in all these search battles, the real winner is AI itself.

"as a technology giant, Microsoft's efforts may promote the further use of AI and machine learning in the industry, but even so, it is unlikely to affect the financial position of some companies." Analysts in Guggenheim said.

The battle for AI escalated further as Google announced in February that it would release Bud, a chat robot similar to ChatGPT, for public use. With the integration of AI in Gmail and Google Docs, as well as enhanced search results from AI, Google wants to make sure it can withstand the wave of attacks launched by Microsoft.

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