Shulou(Shulou.com)11/24 Report--

According to news in the morning of February 8, Beijing time, with Microsoft adding OpenAI's artificial intelligence technology to Bing search engine, Microsoft CEO Satya Nadella (Satya Nadella) has seen a new opportunity to challenge Google's leading position in the search engine market.

The 55-year-old Microsoft executive has been waiting for a long time. In the mid-2000s, Nadella was in charge of engineering development when Microsoft developed the Bing search engine, when Microsoft tried to win market share, but with no success. This time, Google's advantage as the current leader will become less important, Nadella said on Tuesday.

Nadella said Prometheus, Microsoft's artificial intelligence model for search engines, uses the same technology as ChatGPT developed by OpenAI and will greatly optimize Bing's search results. The new Bing can talk to users and even help users write emails and other content.

However, Google is not standing still. The company said on Monday that its conversational artificial intelligence service, Bard, would be open to trusted users for testing, while Google would be ready to launch the platform publicly "in the coming weeks". "the search industry as a whole is facing great changes," Nadella said in an interview. Such opportunities are rare. "

Here are the main points of Nadella's interview on the future of artificial intelligence and the search engine industry:

Q: search engine technology hasn't changed for a long time. What's happening now? Nadella: opportunities to rethink search engines are rare. The current situation is a bit like what Google has done in the evolution from AltaVista to Google search engine, and the opportunity has emerged again. So I call it the first day of a new competition.

Q: is Google's lead important in the new search engine world? Nadella: Google is an 800-pound gorilla here. The exciting thing is that they have to innovate. This is a new paradigm. In the new era, the innovation of search engine has returned to the front line. In this category of software with the best economic benefits and the largest scale, the competition has resumed, which is very exciting.

This is also good for users, publishers, advertisers and suppliers. In the end, only a company that can reinvent itself can maintain its market position. You need to constantly reinvent yourself, and as for Google, I'm pretty sure Google is also thinking about what to do to maintain its market position.

Q: what other areas will artificial intelligence subvert? Nadella: what did Microsoft do right in the 48 years since the company was founded? This is our ability to transform in the face of important trends. In some cases we have succeeded and in some cases we have not. For example, we obviously missed the transition to mobile computing. Our last success was in cloud computing. In addition, we have successfully completed the transition from a personal computer to a server and achieved greater success in the transition to the Internet. That's what we need to do.

The important thing is to ask yourself, "do you have the ability to rethink when you see a change?" This means that we have to keep our feet on the ground and the results cannot be easily obtained. Take Azure as an example. About four years ago, what excited me most was to rethink the task of Azure, how to use artificial intelligence to train and reason. This brings us and OpenAI together gradually.

Q: what might Microsoft bring in this area? Nadella: I have announced that at Microsoft we will actively apply this technology to all businesses. It's like Microsoft in the early 1990s. I hope we can come up with new business or redefine some business every day.

Q: does Microsoft's software indicate that the content is created or edited by artificial intelligence? Nadella: it's an interesting topic how much content in the future has not been edited by artificial intelligence. If someone said, "Nadella, send me files without any artificial intelligence intervention," I would be at a loss. No one can read what I write, because it's thanks to the spell check of artificial intelligence.

So, should I make a note? In a cultural sense, it is still in a very early stage. I'm not trying to play down this issue, because it's really important. Are we going to use annotations to show that a large part of this is assisted editing by artificial intelligence?

Q: what is the first thing you try when using New Bing? Nadella: I saw this generation of models for the first time in the summer of 2022. When I was growing up, I always dreamed of reading the works of the Persian poet Rumi. In the past, you had to translate these poems into Urdu and then into English. In the past, you had to jump between multiple sites to complete the translation, but now you can do it in one step.

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